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Press releases and missing children 2014
- 1. Press Releases & Press Conferences Maximize Media Exposure
- 2. Press Release Template • An official statement issued to newspapers or other media outlets giving information on a particular matter • Notify assignment editors at newspapers, radio stations, television stations, or television networks • Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.
- 3. Press Release Template • An official statement issued to newspapers or other media outlets giving information on a particular matter • Notify assignment editors at newspapers, radio stations, television stations, or television networks • Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.
- 4. Press Release Template • An official statement issued to newspapers or other media outlets giving information on a particular matter • Notify assignment editors at newspapers, radio stations, television stations, or television networks • Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.
- 5. Press Release Template • An official statement issued to newspapers or other media outlets giving information on a particular matter • Notify assignment editors at newspapers, radio stations, television stations, or television networks • Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.
- 6. Press Release Template • An official statement issued to newspapers or other media outlets giving information on a particular matter • Notify assignment editors at newspapers, radio stations, television stations, or television networks • Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.
- 7. Press Release Template • An official statement issued to newspapers or other media outlets giving information on a particular matter • Notify assignment editors at newspapers, radio stations, television stations, or television networks • Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.
- 8. Press Release Template • An official statement issued to newspapers or other media outlets giving information on a particular matter • Notify assignment editors at newspapers, radio stations, television stations, or television networks • Structural elements include: Headline, dateline, introduction, body, “End”, media contact information.
- 9. Media Contacts • Foster relationships with local reporters who empathize with crime victims • Subscribe to media database provider • Follow local reporters on Twitter & Facebook and ask them to follow back • Create an Excel database & include as much contact information as possible • Utilize contact list when appropriate.
- 10. Press Release Distribution • Use media contact list • Create Press Release in MS Word • Distribute directly from MS Word via email • Open Mailings tab • Select Step by Step Mail Merge Wizard • Follow required steps • Confirm distribution in MS Outlook.
- 11. Press Conference • A press conference is a tool designed to generate hard news • Hard news can advance the cause of your organization • Hard news is a story in the print or electronic media which is timely, significant, prominent, and relevant.
- 12. Media Relation End Notes • Be professional • Know your topic &stay on topic • Protect case sensitive information • Media is your friend, not foe • Focus on local media because missing kids are a local issue • Cultivate relationships • Press Release Templates • Create & utilize a comprehensive local media list • Spanish language spokesperson
- 13. Media Relation End Notes • 71% of Americans prefer local news • Cable needs 24/7 content ®ularly features missing children • Radio is the primary delivery mechanism for Amber Alerts • Newspapers provide depth & context • Facebook & Twitter are the milk Carton project of the 21st Century
- 14. When Children Are Kidnapped • 76% of abducted/murdered children were found within a 12 mile radius of their last known location • 46% of abducted/murdered were found within a mile and a half • 50% of alive/murdered cases the child was located within 10 miles • 75% of alive/murdered cases the child was located within 32 miles
Editor's Notes
- Slide 11-17: It is variously called a Press Release, Media Release or News Release, but the purpose is the same: You are creating an official statement issued to newspapers or other media outlets giving information on a particular matter that is newsworthy Your target press release audience includes: assignment editors at newspapers, radio stations, television stations, or television networks. Also include reporters that you know and have contact information on Structural elements of a Press Release include: Headline, Dateline, Introduction, Body, End, and Media Contact information This is not a time to be creative, simply state the facts as you know them and be sure to include: Who, What, When, Where, & Why the release is being issued.
- Slide 11-17: It is variously called a Press Release, Media Release or News Release, but the purpose is the same: You are creating an official statement issued to newspapers or other media outlets giving information on a particular matter that is newsworthy Your target press release audience includes: assignment editors at newspapers, radio stations, television stations, or television networks. Also include reporters that you know and have contact information on Structural elements of a Press Release include: Headline, Dateline, Introduction, Body, End, and Media Contact information This is not a time to be creative, simply state the facts as you know them and be sure to include: Who, What, When, Where, & Why the release is being issued.
- Slide 11-17: It is variously called a Press Release, Media Release or News Release, but the purpose is the same: You are creating an official statement issued to newspapers or other media outlets giving information on a particular matter that is newsworthy Your target press release audience includes: assignment editors at newspapers, radio stations, television stations, or television networks. Also include reporters that you know and have contact information on Structural elements of a Press Release include: Headline, Dateline, Introduction, Body, End, and Media Contact information This is not a time to be creative, simply state the facts as you know them and be sure to include: Who, What, When, Where, & Why the release is being issued.
- Slide 11-17: It is variously called a Press Release, Media Release or News Release, but the purpose is the same: You are creating an official statement issued to newspapers or other media outlets giving information on a particular matter that is newsworthy Your target press release audience includes: assignment editors at newspapers, radio stations, television stations, or television networks. Also include reporters that you know and have contact information on Structural elements of a Press Release include: Headline, Dateline, Introduction, Body, End, and Media Contact information This is not a time to be creative, simply state the facts as you know them and be sure to include: Who, What, When, Where, & Why the release is being issued.
- Slide 11-17: It is variously called a Press Release, Media Release or News Release, but the purpose is the same: You are creating an official statement issued to newspapers or other media outlets giving information on a particular matter that is newsworthy Your target press release audience includes: assignment editors at newspapers, radio stations, television stations, or television networks. Also include reporters that you know and have contact information on Structural elements of a Press Release include: Headline, Dateline, Introduction, Body, End, and Media Contact information This is not a time to be creative, simply state the facts as you know them and be sure to include: Who, What, When, Where, & Why the release is being issued.
- Slide 11-17: It is variously called a Press Release, Media Release or News Release, but the purpose is the same: You are creating an official statement issued to newspapers or other media outlets giving information on a particular matter that is newsworthy Your target press release audience includes: assignment editors at newspapers, radio stations, television stations, or television networks. Also include reporters that you know and have contact information on Structural elements of a Press Release include: Headline, Dateline, Introduction, Body, End, and Media Contact information This is not a time to be creative, simply state the facts as you know them and be sure to include: Who, What, When, Where, & Why the release is being issued.
- Slide 11-17: It is variously called a Press Release, Media Release or News Release, but the purpose is the same: You are creating an official statement issued to newspapers or other media outlets giving information on a particular matter that is newsworthy Your target press release audience includes: assignment editors at newspapers, radio stations, television stations, or television networks. Also include reporters that you know and have contact information on Structural elements of a Press Release include: Headline, Dateline, Introduction, Body, End, and Media Contact information This is not a time to be creative, simply state the facts as you know them and be sure to include: Who, What, When, Where, & Why the release is being issued.
- One of the best ways to position yourself as the go-to person in your community is to create a local media list with as much contact information as possible. Ways to do that include: fostering relationships with local reporters who empathize with crime victims Follow local media personalities on Twitter & Facebook and ask them to follow back Subscribe to media database provider. They can be expensive, but if you can find the resources in your budget, or if you work outside of your immediate community they are an invaluable resource. We use CisionPoint, but others include Vocus.com, Mediadatabasesolutions.com, and Gorkana.us Create an Excel database & include as much contact information as possible Utilize contact list when appropriate.
- When you distribute the Press Release to your media contacts always be aware of the News Cycle. You want to maximize your effort by ensuring that you appropriately time your distribution. For instance, a press release announcing a press conference should be distributed at least 24-hours in advance, while a press release announcing an event such as a fundraiser should be released at least a week ahead. If your press release contains something that needs to be on the 5 o’clock news, you need to time your distribution appropriately Distribution via MS Word Mail Merge Wizard is fast, efficient, and best of all FREE!
- A press conference is a tool designed to generate news Hard news that can advance the cause of your organization Hard news is a story in the print or electronic media which is timely, significant, prominent, and relevant
- In order to be the go-to person whenever an event occurs in your community you should: Be professional Know your topic &stay on topic Do not release case sensitive information Media is your friend, not foe Focus on local media because missing kids are a local issue Cultivate relationships Press Release Templates Create & utilize a comprehensive local media list Spanish language spokesperson
- 71% of Americans prefer local news Cable needs 24/7 content &regularly features missing children Radio is the primary delivery mechanism for Amber Alerts Newspapers provide depth & context In 2004, social media barely existed; today we can’t live without it. It represents media democracy: It is content rich, very powerful, and best of all it is free Social media is an ever expanding world of profiles, friends, connections, concepts and potential hazards Social Networks, especially Facebook and Twitter, have proven to be valuable tools in the recovery of missing children. I like to look at social media, but particularly Facebook & Twitter as the Milk Carton Project of the 21st Century.
- Think local. Remember that despite the intense national coverage some cases receive, kidnapping is a local issue Most children who are kidnapped are taken by a non-custodial parent or someone known to the family Even in stereotypical stranger abductions, the child is usually located close to home.