Political GoldHow the Liberals spun gold at the 2002 Olympics and succeeded in uniting Canada   Attitude Modification Stra...
And welcome back everyone
We now turn our attention to politics.
More specifically: the topic of sovereignty in Quebec
A poll has been released
by the Leger Marketing Group
Our own Ian Hanomansing has more
Thank you Peter
This recent poll reveals some interesting results
February 2001       Referendum Voting Intentions in Quebec       55.3 % AgainstIn February of 2001 55.3% of Quebecers were...
Referendum Voting Intentions in Quebec February 2002 59 % Against January 2003     60% AgainstThat number of referendum op...
What sparked this shift? (v.o.)
The answer may surprise you
And for that we go back to the year 2002
Who could forget the 2002 Salt lake City Olympics? (v.o.)
One of the highlights: the winning team of Salé and Pelletier                            (v.o.)
You might be asking yourself what did any of this have to do with                  Quebec sovereignty? (v.o)
The answer is everything
The Liberal Party of Canada had launched a political campaign                       at that time (v.o.)
And the main stars were Salé and Pelletier (v.o.)
Salé hailed from Alberta and Pelletier from Quebec (v.o.)
Indeed, they were a symbol of a united Canada (v.o.)
and they stole our hearts as they skated their way to a gold medal                               (v.o.)
Chrétien and Liberals used the 2002 Olympic games as a metaphor                               (v.o.)
to unify Canada and strengthen the Liberal party (v.o.)
Patriotism was revitalized (v.o.)
and they succeeded in uniting a country that was on the brink of separating                                  (v.o.)
In short: that is how you collectively shift a countrys consciousness
Back to you Peter
What an eye-opening story Ian
Thank you and good night everyone.
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Attitude modificationvnr

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  • Source: http://www.legermarketing.com/admin/upload/publi_pdf/Referendum_Voting_Intentions_in_Quebec2.pdf
  • Source: http://www.legermarketing.com/admin/upload/publi_pdf/Referendum_Voting_Intentions_in_Quebec2.pdf
  • Attitude modificationvnr

    1. 1. Political GoldHow the Liberals spun gold at the 2002 Olympics and succeeded in uniting Canada Attitude Modification Strategy Presented to Professor Sanders by Adrian Gavriliu, Chiara Gentile, Dolores Gutierrez and Pierluigi Spedicati February 9, 2012
    2. 2. And welcome back everyone
    3. 3. We now turn our attention to politics.
    4. 4. More specifically: the topic of sovereignty in Quebec
    5. 5. A poll has been released
    6. 6. by the Leger Marketing Group
    7. 7. Our own Ian Hanomansing has more
    8. 8. Thank you Peter
    9. 9. This recent poll reveals some interesting results
    10. 10. February 2001 Referendum Voting Intentions in Quebec 55.3 % AgainstIn February of 2001 55.3% of Quebecers were against a vote on a referendum to separate. (v.o.)
    11. 11. Referendum Voting Intentions in Quebec February 2002 59 % Against January 2003 60% AgainstThat number of referendum opponents increased to 59% in 2002 and 60% in 2003 (v.o.)
    12. 12. What sparked this shift? (v.o.)
    13. 13. The answer may surprise you
    14. 14. And for that we go back to the year 2002
    15. 15. Who could forget the 2002 Salt lake City Olympics? (v.o.)
    16. 16. One of the highlights: the winning team of Salé and Pelletier (v.o.)
    17. 17. You might be asking yourself what did any of this have to do with Quebec sovereignty? (v.o)
    18. 18. The answer is everything
    19. 19. The Liberal Party of Canada had launched a political campaign at that time (v.o.)
    20. 20. And the main stars were Salé and Pelletier (v.o.)
    21. 21. Salé hailed from Alberta and Pelletier from Quebec (v.o.)
    22. 22. Indeed, they were a symbol of a united Canada (v.o.)
    23. 23. and they stole our hearts as they skated their way to a gold medal (v.o.)
    24. 24. Chrétien and Liberals used the 2002 Olympic games as a metaphor (v.o.)
    25. 25. to unify Canada and strengthen the Liberal party (v.o.)
    26. 26. Patriotism was revitalized (v.o.)
    27. 27. and they succeeded in uniting a country that was on the brink of separating (v.o.)
    28. 28. In short: that is how you collectively shift a countrys consciousness
    29. 29. Back to you Peter
    30. 30. What an eye-opening story Ian
    31. 31. Thank you and good night everyone.

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