The document discusses the evolving nature of company building and design in the context of modern languages and cloud services. It emphasizes a focus on customer development, the importance of feedback, and the need to prototype solutions effectively. Additionally, it includes references to specific case studies and examples such as the annual report of Warby Parker.

1. Flickr:: AndyArmstrong
RPMs > Horsepower

2. Flickr:: rbs10025
My design classroom

3. Flickr::Cory660
changing landscape of company building

4. modern languages
cloud services
distribution platforms

5. The web has returned to the basics of customer development
design must follow

6. …or choose to lead
problem
sketch
improve
implement
definition
or prototype
solutions
best solution

7. to max RPMs, mindset > skillset

8. #1
and
*

9. value option value
9
Flickr::billaday
9

10. Caveat to #1: Steve Jobs

11. #2

12. Feedback usually looks like this
Flickr:: a_big_big_world

13. It should be an effort to understand
Flickr:: r4n

14. shhhh…watch
Flickr:: DrewTM

15. Flickr::fx.visual
#3

16. www.warbyparker.com/annual-report-2011

17. Flickr::Traftery
#4
17

18. make it tangible
18
1

19. Flickr:: bredgur

20. sneakerheadVC.com
@phineasb