Investment Guide for potential coin laundry owners.

1. Clean Definition of
A Tradition
of Excellence
A
Success
Since 1894....
Over a Century of
Service & Success.
Dexter Laundry, Inc. has provided
high quality laundry equipment
for over 100 years. Today, our
employee owned company
offers a complete line of front
loading washers, dryers, and store
management systems helping self
service laundry owners experience
greater success.
Union workers build every
machine in the heartland of the
United States of America, and our
heritage is built on delivering value.
Unmatched product performance
provides store owners maximum
profits while minimizing operating
expenses. Our technologies deliver
energy efficiencies, our robust
designs deliver lasting quality, and
Dexter Financial Services helps
make investing in our equipment
affordable.
Authorized Dexter Distributors are
experienced in building profitable
self service laundry businesses.
They can answer your questions,
provide you with guidance, and
Dexter Laundry, Inc. Part #0995-104-001 Adding a Dexter Laundry to Your Property
show you how using Dexter
2211 West Grimes Avenue Rev. 1 - 05/10
laundry equipment can help your
Fairfield, Iowa 52556, U.S.A
business become more profitable.
Contact us today at Dexter reserves the right to change part numbers and
1-800-524-2954 to find a Dexter specifications without notice. © 5/2010
Authorized Distributor near you. Dexter Laundry, Inc. All Rights Reserved.
Reproduction without permission is forbidden.

2. Add Cash Flow • Add Traffic & Customers • Add Equity • Add Stability
A Clean Definition of
Adding a Dexter Laundry to Your Property
Success
W
W hether you are looking
for an opportunity to fill
space, diversify the range of services
Add Cash Flow
Turn open space in your center into
productive space.
million customers from all walks of
life, and are more than an $8 Billion
dollar industry.
provided in your center, or just looking
for a great new business to own for Add Traffic & Customers Add Equity
yourself; the benefits of adding a Vended laundries serve more than 30 The ROI (cash-on-cash) of a vended
laundry to your property are many. laundry can be 25% - 35% making
them a great investment. The nature
of the business also offers substantial
depreciation benefits for high income
investors, which makes them a
valuable business to remarket.
Add Stability
Vended laundries commit to longer
leases making them very stable & suburban areas; neighborhood suitable for a laundry we will tell The Advantages
tenants. shopping centers with grocery store/ you, if we don’t feel your location is The self-service laundry business
drug store anchors are traditionally suitable, we will tell you that as well. provides many operational advantages
Adding a Dexter Laundry very good locations. In more The final decision however will always to the small business owner.
If you have a highly visible location rural areas, newer strip centers be yours. Historically, our industry has
with good ingress, egress, and ample with “dollar stores” and/or larger weathered weak economic times
parking in a lower to middle lower convenience stores with gas stations Owning a Laundry and grown steadily as the population
income area with high traffic counts have been good locations. As a According to most industry experts, increases. Washing and drying clothes
and with a reasonable population of manufacturer committed to the there are some 34,000 self-service is a basic function in life and a simple
rental households; a laundry could vended laundry industry; we not laundries in North America alone. business.
easily be right for your property. A only provide equipment, we also These stores generate approximately
high percentage renters and a very provide equipment financing for many $8 Billion in retail sales serving some As a cash business, customers pay for
dense population might make your projects. Based on our analysis, if 30 million people. their services upfront and there are
property a great location. In urban we feel you have a location that is very few accounts receivable. While

3. self-service laundries do require a are away from home, traveling, or determine your location’s suitability occupation are all important in
capital investment upfront, they do not on vacation, you’ll wish a self service for use as a coin laundry. What we’ll determining suitability for a laundry.
require much labor to operate. The laundry was near. need for our review are the following
machines do the job - and never show items: • Urban Locations: demographics
up late for work. Self-service laundries cater to at ½ mile radius, 1 mile radius, & 1
#
1
people needing to temporarily “rent” The current site plan for the ½ mile radius
The Customer laundry equipment. They pay for the location being reviewed
Everyone does laundry. Each of us opportunity to use your washers and • Suburban Location:
#
2
either uses our own washers and dryers instead of their own. People A map of the area, showing the demographics at 1 mile radius, 2
dryers, or someone else’s. If you’re will use your laundry because they location of the property being mile radius, & 3 mile radius
a homeowner you most likely have don’t have access to other machines. reviewed.
your own machines, although you may The “vend price” customers pay • Rural Location: demographics
#
3
wash larger items in a self service compensates you for your rent, A complete demographic report at 1 mile radius , 5 mile radius, & 10
laundry. If you’re a student you most utilities, employees, other expenses for the location being reviewed: mile radius
likely use the school’s machines or a and profit.
$
4
self-service laundry. If you rent your Factors such as: overall population, Your expectation on rent for the
home, sometimes you rent machines About My Location household size, income levels, home location being reviewed.
or use a self-service laundry. If you As coin laundry experts, we can easily ownership vs. renters, and type of
#
5 A listing and analysis of other
businesses in the immediate
area and/or the center.
#
6 A review of competition in the
immediate trade area.
Putting a Laundry in my
Location: Basic Needs & Lease
Information
In the right location, laundries make
great long-term tenants. But due
to the substantial investment in
infrastructure and equipment, they
do have certain needs. Here are the
among the most common:

4. R
1
Lease Term: A minimum of ten an area) ample signage that conforms financed by a first lien holder. A to adequate water service, construction and equipment.
(10) years in a base lease term, to that of the shopping center is vital. “must have” for virtually all financing gas service, sewer service, The equity required is
with two five (5) year options, or a Letter sizes of up to 24” are common, companies. and electrical service are all approximately 30% and
similar combination and roadside signage is highly necessary. The amount of financing is generally available
6
6
desirable. .Terminations & Options: service will vary with store for the remaining 70%. With
W
2 Space Needed: Depending Tenant options should size and amount & type of this information we can project
4.
4
on the location and needs of Use: In shopping center automatically renew unless notice not equipment. store profitability at varying
the area, laundries can be anywhere locations, being the exclusive to renew is provided to landlord by levels of operation. With a
from 1,000 – 6,000 sq. ft., but 2,000 self-service laundry business at the tenant ninety days prior to appropriate • Water – generally a good location and a well-built
– 4,000 sq. ft. is most common. As a center is critical. renewal or option dates. 2” - 2½” store, you have tremendous
business where customers are carrying water service potential to benefit both as
5.
5
in their laundry; easy access and Facilitating Tenant How Ready is My Location Ready property owner and laundry
convenient parking are very important. Financing: To facilitate for a Laundry? • Gas – generally a owner. Dexter and our
a tenant’s equipment financing, Building must be constructed on a 2” gas line local distributors have built
3
3.
Signage: As a business that
serves renters (new people to
landlord’s must waive or subordinate
liens on equipment and fixtures
concrete slab, on grade and have
adequate storefront windows. Access • Sewer – generally a 6”
thousands of successful
laundries nationally and around
sewer line the world. The employee
owners at Dexter Laundry, Inc.
• Electrical – 400-600amp, would welcome the opportunity
3-phase is desirable to help you turn your space
into our next successful
laundry project.
The Profit Potential
With a well-designed, well-
built store, in a suitable For More Information
location the ROI can be 25% Authorized Dexter Distributors
to 35%, and possibly higher. have built thousands of
Once we have determined successful self-service
your location to be suitable laundries. Call us today at
for a laundry; along with our 1-800-524-2954 or visit us
local distributor we will work online at www.dexterlaundry.
with you to design a store com to locate your nearest
to maximize the profitability distributor and contact them
of your space. From this more information regarding
design we will determine the your local self-service laundry
total project cost: including market.