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Google conglomerate powerpoint done
1.
2. After the creation of the iconic and popular
search engine that took the internet experience
by storm, Google undoubtedly gained
recognition as a multinational, publicly-traded
organization. They were just that popular and
impactful on the way the internet works, that
the word ‘Google’ is an actual official verb in
the Oxford English Dictionary, which also
happens to be the most authoritative dictionary
in the English Language, so its fair to say that’s
quite the accomplishment. In simple terms,
Google offers internet analytics, cloud
computing, advertising technologies along with
a web app, browser and operating system.
C
o
u
n
t
r
i
e
s
‘The parent Company’
Owns Google
Alphabet Inc. or
simply Alphabet is
the parent company
of Google along with
several companies
Google previously
owned. This
American
multinational
conglomerate was
created in 2015
t
h
e
y
O
p
e
r
a
t
e
Google is unsurprisingly scattered far across the
world, and here are just some of the areas they
operate in: (US) Detroit, L.A, New York, Chicago –
(UK) France, Germany, Denmark, London – (Canada)
Waterloo, Toronto – Africa, Japan, India, Hong Kong
and so on and on. It’s safe to say they’re pretty huge.
REPRESENTED WORLDWIDE
3. Its 1995 and Sergey Brin and Larry Page, two graduate students bump into each
other at Stanford University and later in 1996, they are collaborating on a research
project which was the birth of the spiral of thoughts that would eventually lead to the
creation of the Google search engine. Back then, due to the analysis of back links, they
initially named it BackRub, and this little birth of an idea exploded interest across the
university research community, but unfortunately it didn’t immediately catch the eye
of any major portal vendors. Nevertheless this was the early days off mass internet
searching, and during their quest for a potential offer, their high hopes were tested by
a CEO, who claimed that it doesn't matter about searching abilities, and that people
won’t care about such a thing. Luckily they were undaunted from this statement, so
kept scrounging and gathering as much possibly funding in order to get started – but
where did they start exactly? As of September 1998, they established operations from
an office in Menlo Park, California, an garage based office at that. Later that same year
in December, they found their hard worked definitely paid off since Google found that
PC Magazine listed it as one of its Top 100 Websites and Search Engines for 1998.
But one question that must be pricking on your mind is why the name Google anyway?
Well, the word googol (a number composed of a numeral one followed by a hundred
zeroes) resembles a reference to the incredibly amount of information in the world,
which is essentially what Brin and Larry had in mind, since their self-stated mission was
“to organize the world’s information and make it universally accessible and useful.”
The battle was on thereafter against the likes of AltaVista, Yahoo, Excite and Lycos –
clearly winning a few years after since the word Google itself became the verb to
describe when someone is making a web search, as it was known for someone to have
‘Googled’ something when looking up on the internet.
The headquarters of this internet ruling search engine is now in Mountainview,
California. But this is only one way to describe this search engines history.
4. Finances
So Google makes a lot of
money - But how much?
Google made $58.8 Billion in revenues back
in 2013. Then, with their goal to beat $60
Billion, they managed to already make
$15.4 Billion in the beginning of the year.
So, Google is certainly good at making
money, so with this in mind how much is
Google actually worth?
Just under the most valuable company,
Apple ($605 billion) Google is soaring on a
worth of $527 billion.
We know the produce products people
want to buy, since they hold an average
25% real growth rate annually.
They are still raising their gross profit
margin searching for its optimum level.
So this backs up why Google definitely
has a great pricing policy.
5. Media
Platforms
YouTube, Android, Gmail, google
maps, AdSense, google photos,
blogger, earth, google+,
AdWords…etc
Google is very much
a master of the web
and have created a
‘perfect search
engine’ that gave the
company a chance to
add on to their
mastery with
products to elevate
the Google
experience that
much more. As
stated, they produce
products
surrounding chrome
and android, with
little media apps and
platforms to organise
everything neatly for
easy use.
Android phones are
hooked up to these
features.
Notable successes?
Right off the bat, Google
searching is such a huge
success, its not even
thought of as a search
engine of choice for
many people, but a
matter of fact the way
you search on the
internet, or should I say,
you don’t search on the
internet, you’re
“googling” something.
They have improved this
experience with choices
appearing before you
finish typing and voice
activation. Their chosen
smartphone, Android
and rocketed to the close
top of the market, as a
fierce rival for Apple –
people used to doubt
Android’s success too
6. ‘Cookiegate’ Scandal
After the 2011 and 2012 allegations from 37 states and the District of Columbia were made
claiming Google placed unauthorized tracking ‘cookies’ on Web browsers, Google has finally
settled these claims by paying $17 million, but also the combined $22.5 million paid because
of the Federal Trade Commission (FTC) settlement, bringing the company a loss of $40 million
in order to resolve ‘Cookiegate’.
Wall Street Journal, at first, reported that whilst Google was trying to make its +1 buttons
work on iOS, they, along with other ad networks, bypassed the mobile Safari browser’s default
“no third party cookies” settings.
“We used known Safarai functionality to provide features that signed-in Google users has
enabled. It’s important to stress that these advertising cookies do not collect information”
stated Google in early 2012. Luckily the matter is out of our hair, but this doesn’t mean future
privacy scandals, investigations and fines are gone from the internet itself since this sort of
issue it not solely limited to Google. Although this episode has become swept under the rug
for Googles history, you can’t help but wonder if over time these settlements are taking its toll
on the companies brand and image but this thought may be arising because of the publics
cynical reaction – after all when internet companies say they “take privacy seriously”, how are
we supposed to accept such statements after this scandal took place.
7. When it comes to
international trade barrier,
there’s a list of “lucrative and
attractive businesses” from
big conglomerates, and the
small and mediums
enterprises market haven’t
been able to infiltrate
international markets
because of proper
infrastructure and resources,
such as e-commerce. There’s
a massive lack of
communication about various
products and services going
out to communities, limiting
the products success. So if
you image people like
farmers being about to sell
their services at a reasonable
price instead of undercutting
their prices, that could
increase the standard of
living for sure.
Therefore, Google’s
possible future plan
of ‘Project Loon’
tackles remote areas
in need of internet
access – by
connecting a large
network of high-
altitude balloons and
launching them on
the Earth’s
stratosphere. They
can travel up to
speeds of 20KM and
will be guided by
capable software
algorithms along with
the Earth’s wind to
create a network to
bounce signals to the
antenna below and
back – the antenna
belonging to the
consumer.
Project Loon – Google’s
future plans
