Cross Impact Analysis: Finding Emerging Opportunities

•

2 likes•1,300 views

Peter Leighton

This innovative model helps illustrate emerging opportunities by mapping consumer behavior trends.

Business Economy & Finance

Cross Impact Analysis:!
Finding
Emerging
Opportunities
!

!

!

By Peter Leighton!

Cross Impact Analysis is a model!
that maps consumer behavior!
trends based upon values!
and beliefs.!
How does an ancient cultural tradition such as tattoo, !
eventually become a fashion statement adopted by!
suburban soccer moms?!

Values and beliefs predict!
changes in consumer behavior.!

Adoption!

Repeating patterns over
time (i.e., stock market,
fashion, birth rate).!

Time!

Deﬁned by products. Fads don’t
change behaviors or values.!

Macro:!

Driving forces deﬁne by
attitudes & behaviors in cultures
(i.e., tattoos, coffee use).!

Driving forces that bring changes
in values and beliefs (i.e.,
environmentalism, nationalism).!

Adoption!

Cyclical:!

Micro:!
Adoption!

Three types of trends:!

Time!

Deﬁned by behaviors and activities.
!

Time!

Deﬁned by values and beliefs.!

Behavioral changes, supported by!
market dynamics, deﬁne emerging!
market opportunities.!
We look for inﬂection points,!
where these trends intersect!
and offer insight into their!
possible relationship.!

A!
B!

Inﬂection
Point!

Inﬂection
Point!

C!
D!
E!
F!

Adoption!

And then we can model!
adoption lifecycles.!
Time!

For example, some current trends:!
TRENDS !

!

!

!

!

!

!

!

OPPORTUNITIES!

Echo Baby!
Boom!
(Millennial)!
Performance!
Driven!

Self Care!
Chronic
disease!
Aging
population!

Time Starved!
Families!

Healthcare
costs!
Desire for
convenience!

Better!
Nutritional!
Information!

Millennials!

Time starved
families!
1950!

Chronic!
Disease!

Fitness!

Nutrition
information!

Aging!
Population!
  Healthcare!
Costs!

Convenience!
“Grab-n-Go”!

1970!

1990!

2010!

2030!

“Alternative”!
Therapies!
Nutritional!
Solutions!

Abunda is an integrated
consulting group,
designed to offer top tier
management and
strategic solutions to
growth-oriented
companies. Our mission
is to drive value through
innovative market
approaches and
increased proﬁtability.
Abunda delivers solutions
for the life sciences,
health & nutrition and
functional foods markets. !

www.abundasolutions.com!

Insightful
enterprises are
looking for more
thoughtful
solutions. !
Looking at the
market in a
different way.
Creating
meaningful
connections with
consumers.!

What kind of
company are you?
!

!

Contact:!

Peter Leighton!
peter@abundasolutions.com!
+001 (801) 550-6962!
SKYPE: advana_science!

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