1. How to Make an Impression on a Large Audience
Making an impression on a large audience is
always a challenge, especially at events such as the
2012 ACL Music Festival (Austin City Limits) this
coming October, where there are multiple forms of
marketing for a wide range of competitor
businesses.
In large audiences where the audience is inundated
by advertising and marketing materials from all
over, how can you make an impression that is
remembered and successfully leads to a future
relationship?
Bigger Isn’t Always Better, But Quality Always Counts
When you plan on going about reaching a large audience you have to play with marketing and
advertising in a way that catches a person’s eye and draws them in while offering a lasting
impression for future sales. Most would think this would be achieved with the saying “bigger is
always better,” but foremost in advertising and marketing, quality always trumps “bigger.” Large
format printing such as banners, posters and vehicle wraps can help to catch a person’s attention,
but if it isn’t done right you’ll lose that initial attention and won’t get it back. Choose a quality
printing service that can create truly exceptional large format prints that catch the eye while doing so
in a way that speaks of quality and professionalism.
Engage in Contact Marketing Beforehand to get the Ball
Rolling
Any successful event marketing strategy today relies on multiple forms of marketing before, during
and after an event such as social media engagement, direct mailers, email marketing and the like.
Get the word out and start a buzz about your presence at an event like the ACL Music Festival with
personalized contact marketing that reaches those who have an interest in not only the event, but
your product or service as well. By doing this you can have a larger presence of interested customers
at the event that can draw attention to your presence and the services/products you offer.
Using Promotional Products to Draw in Attention
Anyone who has been to a festival, trade show or some other kind of event knows that free stuff
always draws attention and that is why giving away promotional items with your brand logo on it
can help to make an impression on a large audience and maintain brand awareness long after the
event is over. Whether you give away free t-shirts, office supplies such as pens and calendars or
water bottles filled with refreshing water on a hot summer day, you can bring people to you merely
by offering something they don’t have to pay for when you leverage promotional products.

2. The Devil is in the Details When it Comes to Making an Impression on a Large
Audience
Successful event marketing is all about amassing a large collection of small marketing techniques
and then putting them together. From large format printing to online marketing/ social media to
promotional items, the devil is in the details and if you aren’t paying attention to what you are
doing, everything can fall apart quickly. Like with anything worthwhile, you should put effort into
making something a success and with these successful event marketing techniques you’ll be on your
way to making an impression on a large audience and securing a loyal and dedicated brand
following.