The "Internet of things" is quickly approaching for many users. This concept simply means that many electronic devices such as home appliances will be connected to the web consistently. Modern web design techniques are adapting to this ubiquitous design style and HTML5 responsive design allows for a great deal of flexibility. Here are a few tips on how to navigate the importance of HTML responsive design and the positive impact it can have on your site. • Reduce non-essentials and keep it simple Responsive design requires a standard layout based on mobile dimensions. A clean HTML5 stylesheet can mimic most of the effects found in JavaScript and CSS. The beauty of responsive design is the quick nature of navigation and visual appeal for users. Dropping unnecessary coding techniques and introducing a "find more" link can expand an image or text without dominating the mobile device. • Engage users with a flexible layout Web-enabled devices and mobile technology have an impressive diversity in resolution. Keeping the layout relative and seeing the entire picture of the website as a large grid can make it easier to come up with a plan for a design team. Marketing Empire, a Berkshire website design agency, recommends determining the behaviour of the typical website visitor to determine the best layout. • The power of icons Responsive design can upgrade the branding power of a website considerably. This is why it's important to use icons that reflect the company or general philosophy of the site. High-quality responsive design uses HTML5 technology to make the site feel like a standalone app for users on mobile devices. Quality icons blended within text or standalone can create reference points and keep navigation simple. A good quality website design company can help develop icons that flow between the company brand and website. About: Marketing Empire is a Berkshire-based website design and marketing company, in the South East of the UK. With various services dedicated to suit start-ups and small businesses, the agency delivers high-performing digital campaigns, from responsive website design, digital marketing across social media platforms, viral video production and aiding with crowdfunding campaigns.