A search engine has the ability to drive quality traffic to your website. Improving the ranking of a website for most major search engine requires a combination of authentic content that's updated regularly and a properly functioning website. Newer algorithms or ranking rules for search engines require sites to have good value to an audience. This means that the best way to improve your site is to ensure the content is unique to your brand and make sure other sites give credit to your work. Here a few easy tips to consider for increasing SEO: • Share free and useful information Provide regular updates in the form of a blog or small samples of services available for free to potential customers. Knowledge is the new currency and providing useful tidbits of information to an audience on a regular basis will help search engine's rank and file the usefulness of content on the site. A website design company will usually recommend a blog or place to comment for even more diversity of keywords. • Backlink by participating Consider sharing useful information or contributing to a guest blog with a link to your site. This mutual dialogue can be a win-win situation for your site and other's. It also allows other users to visit your site through other venues. • Appropriately use keywords in tags Properly used keywords can rank a site in a search engine effectively. Stuffing keywords in a nonsensical manner to rank will only result in a short spike followed by a quick drop off the internet radar due to the new algorithms. Your site audience will also appreciate great content and spread this information. These keywords must actually occur in text on your page to rank. Carefully place authentic keywords that aren't stuffed in image and META tags appropriately. Agencies like Marketing Empire, a Berkshire website design agency, can effectively consult on appropriate SEO plans to use. Improving a site's ranking has a positive side-effect for your business. It can increase customer retention and increase revenue by drawing attention to your site. Word of mouth from this increased attention will drive traffic and place your site in a niche by itself. About: Marketing Empire is a Berkshire-based website design and marketing company, in the South East of the UK. With various services dedicated to suit start-ups and small businesses, the agency delivers high-performing digital campaigns, from responsive website design, digital marketing across social media platforms, viral video production and aiding with crowdfunding campaigns.