SEO is a technique to enhance the volume and quality of traffic to a web page or website from search engines(SE). A good SE result means a good volume of quality traffic to your site because the result is proportional to website or web page traffic.

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2 July 2014 PamTen Confidential 1

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SEO Tips to
Help Your
Business Grow
By Chaya Pamula
President & CEO
www.pamten.com

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SEO is a technique to enhance the volume and
quality of traffic to a web page or website from
search engines(SE). A good SE result means a
good volume of quality traffic to your site
because the result is proportional to website
or web page traffic.

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Black Hat VS White Hat SEO
We can differentiate SEO into two major
parts.
White Hat SEO is the use of accepted SEO
practices in order to increase a website's
position on a search engine results page
(SERP).
Black is a practice that increases a SERP
through aggressive SEO strategies,
techniques and tactics which only target the
search engines and not a human audience.

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Generally, SEs like White Hat SEO
because it follows the engines
guidelines and set of standard good
practices. Consultants who utilize the
White Hat method will have longer
lasting results, even though the climb
for ratings may appear slower. A website
can get a good rank with the Black
process initially, but the results will be
short term, and the tactic may result in
the site be banned from the search
engine on a temporary or permanent
basis.

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This is why it's essential to know which
SEO activities have been done for your
website or webpage. The Search Engine
Optimization Service Provider which is
managing your account needs to uses
techniques that conform to the search
engines' best practices guidelines and
that they perform in a responsible
manner.

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Benefits of SEO for Businesses :
SEO can provide many benefits to your businesses such
as, increased brand awareness, sales leads, or increased
sales revenue. Here are some points which explain the
positive impact SEO can have on your business:
A. SEO helps attract to your site the maximum targeted
viewers and visitors that are actively searching for your
product or service.
B. SEO can help spread brand awareness, giving your
brand a high international profile. By optimizing related
product/service key phrases to rank higher on SEs, you
can also utilize SEO to create brand awareness for any
newly launched service or product.

8. C. With SEO, your website will get exposure 24 hours a day, 7 days a week -
without stopping.
D. A drastic change in search engine ranking only occurs when the SE
changes the algorithm. That's why SEO can give you a long term
position in search engine.
E. There are two primary ways to rank in a SE. One is SEO. The other one is
PPC (Pay per Click is a paid advertising process of Google). Once your
organization's website has a very good organic ranking for different
keywords, you will not have to pay for each visit. For PPC Advertising,
to enjoy high ranking visibility on search engines, you only have to pay
for each click or visit to your site.
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As a business person, your time
is a valuable commodity. To
successfully implement a strong
and positive SEO plan for your
website, you should look for a
strong SEO Service provider
that's wearing a white hat.

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