This is my evaluation to question 3.

1. Q4.How did you use technology in the construction and
research, planning and evaluation stages?
By Pablo Ortiz

2. RESEARCH AND PLANNING
 Throughout the course I used varies websites to conduct my
research. These websites include Blogger, Survey Monkey,
Facebook and YouTube. My research focused on similar
products and on my target audience.
 Blogger
 At the start of the year I created my blog on a website called
Blogger. My blog was a place for me to structure, organise
and develop my ideas throughout the course. For example
whenever I struggled with writers block, I would refer back to
my blog and this would help to refresh my mind with new
ideas. Constantly updating my blog was very beneficial as it
gave me a clear vision of how I wanted my trailer to look.

3. RESEARCH AND PLANNING
 Since Blogger is on the internet, I could access my blog at any given
time and this was very beneficial, the following example illustrates why.
On one of my journeys back home from college, I saw a male teenager
on the bus wearing a dark tracksuit and hoody covering his face(this
made him appear very intimidating). Then I posted about my impression
of this teenager on my blog. This inspired me to dress the antagonist in
my trailer in a tracksuit and in a hoody. Therefore if I didn’t have access
to blogger from my phone, I might have forgotten and not used this idea.
 My blog was also a place to store and organise all of my research and
planning. It served as a back up if I lost any of my documents. For
example prior to the first shooting day, I published my shooting schedule
and my time management sheet on my blog just to be on the safe side.

4. RESEARCH AND PLANNING
Facebook and Twitter
 Social networks are excellent tools used to communicate
information around the world. When I was conducting my
research I shared my survey on Facebook and Twitter because
my target audience are frequently on social networks. Therefore
by using Facebook and Twitter my survey was more likely to
reach them.
 I also used these social networks to be more interactive with my
target audience by asking them questions in the comment
section. This would stimulate a back and forth conversation filled
with new ideas and opinions. By being interactive I gained
valuable feedback on my trailer. This feedback let me know what
we were doing right with our trailer and what needed to be
changed. Therefore I used social networks during the research
stage to interact with my target audience. As a result I feel like I
understood their opinions about my trailer better.

5. RESEARCH AND PLANNING
 YouTube
 I found 5 trailers on YouTube then I analysed them on my blog.
By analysing each trailer, I was able to identify and understand
their conventions. For example trailers usually build up to a
climax by using an up tempo soundtrack or fast transitions.
Understanding these conventions was useful during the planning
and construction stage because I knew what my trailer had to
contain to satisfy them.
 Therefore I used YouTube during the research stage to learn
about the conventions of a film trailer.
 Survey Monkey
 Survey Monkey is a website that allows you to create and share
your own surveys.
 I used survey monkey to create my survey. I used this survey to
learn more about my target audience. For example I learned
their favourite fashion brands and their view on psychological
thrillers.

6. CONSTRUCTION
 Camera equipment – Canon XF300 and Rode NTG2 boom
mic
 I used the Canon XF300 to shoot my footage and the NTG2
boom mic to capture my audio. The canon shot my footage in
high definition, this was beneficial because It captured every
detail of the mise en scene which increased the authenticity of
the setting. However the camera was not easy to travel with
because it was big and bulky which was an inconvenience.
 The NTG2 captured my audio really well.

7. CONSTRUCTION
 Macbook-Final Cut Pro
 This year I used Final Cut Pro to edit my footage. Using the blade
option ( this allows you to trim your footage with more precision)
available in Final Cut Pro I was able to make my transitions
smoother and more snappier. This made the conversation
between the main protagonists in the first scene appear more
natural and authentic. I believe that using this blade option was
beneficial as it made the relationship between the main
protagonists appear more genuine, and as a result this makes
the quick shift in their relationship more impactful and confusing
on the audience.
 On Final Cut Pro I could also change the quality of the audio.
After trying out different audio settings I stumbled onto the
dialogue setting. I decided to change the audio of my footage
from flat to the dialogue setting because the audio became much
more clearer and comprehensible. This was beneficial because
my audience will be able to understand what my characters are
saying, and this is important to understand the trailers narrative.

8. CONSTRUCTION
 Macbook-Final Cut Pro
 I was inspired by the Wolf of Wall Street trailer to add sound
bridges in my trailer. However in order to make the sound
bridges work the timing of the soundtrack had to be precise.
Therefore I also used the blade option to trim the soundtrack
because it provided precision that I needed. After trimming the
soundtrack, I picked out specific scenes of my trailer and then
detach and delete the audio from that scene replacing it with
the soundtrack which created the sound bridge.
 By using the blade option, I believe that I achieved the level of
precision needed to execute the sound bridges well. This was
beneficial because it made my trailer appear more layered
which increased the momentum and the impact of the climax
(making the trailer more memorable for the audience).

9. CONSTRUCTION
 Macbook-Final Cut Pro
 As you may have noticed I used a variety of effects in my trailer, these
effects included the radical effect (making the screen appear as
though it is moving), the graphic effect (turning the footage black and
white), the flashback effect ( turning the footage grainy and bright
making it appear as a flashback) and the earthquake effect ( making
the screen appear as though it is shaking). These effects worked
beautifully to make my main protagonists appear mentally unstable
which was the main objective. I also used the flashback effect in the
first and last scene to make them appear as flashbacks. Final Cut Pro
contained many other effects and before I found the effects mentioned
above, It felt like I had the creative freedom to play around with
different effects. I believe that using these effects was beneficial
because they strengthened the narrative of the trailer as well as the
character development. In my opinion this makes my trailer more
enjoyable because it startles the audience making it unpredictable and
spontaneous.

10. CONSTRUCTION
 Macbook-Final Cut Pro
 In conclusion I used Final Cut Pro during the construction
stage to tie up my narrative. I believe that by using effects and
smooth editing it enhanced the quality of the on screen
relationship between the main protagonists. As I mentioned
before I believe that the large array of effects and settings in
Final Cut Pro gave me some creative freedom to experiment
new methods of presenting my narrative. For example
although I had the idea of using a flashback, the flashback
effect on Final Cut Pro solidified this idea.

11. EVALUATION
 During the evaluation stage, I used the presentation websites
Prezi and Slideshare to answer four evaluation questions.
Then I embedded the presentations on my blog. I decided to
use Prezi because instead of posting a written response to
each question on my blog, Prezi felt more interactive and
entertaining. Unlike a written response, the slides on Prezi
shift from side to side. Furthermore you can zoom into
pictures and embed videos in a Prezi presentation which
makes it more interactive.
 Prezi had a variety of different templates available so both my
presentations are not aesthetically similar. I used Slideshare
to answer the last two questions, I decided to use Slideshare
because I wanted to break the monotony of just using Prezi. I
found Slideshare to be a simple and elegant website.