Framework to master monetization

1. Mone%za%on
Nirvana
(Update
2014)
Read
more
on:
Is
Your
Mone%za%on
Thriving:
hAp://bit.ly/1sJU6R0
Unlocking
Mone%za%on’s
Gene%c
Code:
hAp://bit.ly/1bNrUbF
copyright
philipp
stauffer
©
2014

2. Perceived Relevance
(User / Customer)
Outcome/
Result
(Enterprise, e.g.
Marketer)
monetization nirvana 1/3
“double dipping” drives margins.
Low
High
High
Mone%za%on
Nirvana
You
give
à
Perceived
Relevant
Experience
You
take
ß
$
and
User’s
Time
You
give
à
Top
Produc%vity
Gain
You
take
ß
$
&
Capacity
copyright
philipp
stauffer
©
2014

3. monetization nirvana 2/3
applicable in variety of operational/functional areas –
example marketing
Perceived Relevance
(User / Customer)
Top
percen%le
Marke%ng
ROI
+
Full
outcome
accountability
(CPDO)
Low
High
HighUse
and
abandon
Use
and
flip
Use
and
s%ck
Use,
s%ck
and
pay
Use,
s%ck,
pay
and
refer
*
CPDO
=
Cost
per
Desired
Outcome
Marketing
ROI
Average
Marke%ng
ROI
+
Par%al
outcome
accountability
No
or
below
average
Marke%ng
ROI
+
No
outcome
accountability
Intrinsic
Interac%on
Value
Prop
(Marketer)
Content
(User)
Mone%za%on
Nirvana
Transi%on
Land
Mone%za%on
Nirvana
Accelerated
Ex%nc%on
Product
Success
Lost
Land
Posi%ve
virtual
cycle
between
content
(user)
and
value
proposi%on
(marketer)
copyright
philipp
stauffer
©
2014

4. Marketing
ROI to
brand
Perceived Relevance
to User
Low
High
High
Accelerated
Ex%nc%on
Mone%za%on
Nirvana
Intrinsic
Interac%on
Marke%ng
ROI
Opt
User
Relevance
Opt
monetization nirvana 3/3
paths to success
3
1
2
Products
/
Services
Success
Lost
Land
copyright
philipp
stauffer
©
2014

5.
Read
more
on:
Is
Your
Mone%za%on
Thriving:
hAp://bit.ly/1sJU6R0
Unlocking
Mone%za%on’s
Gene%c
Code:
hAp://bit.ly/1bNrUbF
@Philippstauffer
copyright
philipp
stauffer
©
2014