Workflow & Training Guidelines for Facebook's Live Project - Social Media Branding - Activate the Adoption and Usage of Facebook for Business among Local SMEs - Managed by OysterConnect.com

2. The objective of this project is to initiate
SMEs into Social Media Branding via
educating them about Facebook for
Business, and getting them to use it
continuously & efficiently.
PROJECT OBJECTIVE:

3. {
What are my specific Tasks
on this Project?
PROJECT TASKS
& EXPECTED
OUTPUT

4. STEP 1:
Conduct Secondary
Research to identify
target businesses
STEP 2:
Meet the Proprietors
& Pitch to them the
benefits of having a
Facebook Business
Page
STEP 3:
Create & Set up a
Facebook Page
for their Business
STEP 4:
Create & Post 5
content pieces on
their FB Page
STEP 5:
Submit the Details
for the same via an
Online Form
provided by the
Project Manager FACEBOOK
Social Media
Activation For SMEs

5. {STEP 1
SECONDARY
RESEARCH & MARKET
MAPPING

6. The type of SMEs you should target are:
 Women Owned Businesses
 NGOs
 Home Operated/ Self-Employed Businesses
NOTE: 30% of the Businesses onboarded by you should
be either Women Owned or NGOs.
WHO SHOULD YOU
TARGET?

7. POTENTIAL BUSINESS
CATEGORIES
TIFFIN
SERVICE
S
CATERING
RESTAURANT
S/ EATERIES
CHOCO-
LATIERS BAKERIES
JEWELRY ART & CRAFT HANDICRAFT
S
BOUTIQUE
TAILORS/
DESIGNER
S
DANCE
ACADEMIE
S
GYMS/
WORKOUTS
TUTION
CLASSES

8.  Ask for references or information from among your Personal
Contacts – Friends/ Neighbors/ Relatives.
 Go to your Local Market place:
― Ask around to get references & news of any such small home
based businesses
― Identify small (Popular or Not) stores/ outlets/ eateries and
conduct a search on Facebook to see if they have a FB Page or
Not.
― Contact the ones who Do Not have a Facebook Page.
 You can directly walk in or get in touch with the Proprietors/
Owners by searching for their Personal Accounts.
HOW TO FIND THE SMALL
BUSINESSES ?

9.  Run a Google Search with search terms such as “NGOs
in Dehradun”
 Search on Facebook to Find out whether the NGO has a
Facebook Page or not.
 If not, contact them and set up an appointment to have
the detailed conversation around setting up their
Facebook Business Page.
HOW TO FIND THE NGOs ?

10. {STEP 2
MEET & PITCH THE
BENEFITS OF HAVING A
FACEBOOK BUSINESS
PAGE

11. INTRODUCE YOURSELF:
“Hello Sir/Madam,
I hope you are doing well. I live in this locality and I have heard a lot about your
products. I would surely love to try them once. Actually, some days back, I was
recommending your products to a friend but sadly we could not find your
Facebook Page, so she had to order from elsewhere.
Currently, I am part of the Facebook field team and we are running a free of
cost campaign #5HappyDaysWithFacebook for all the SMEs across India to
provide them with recognition and visibility. For the same, with your help, we
would be creating your Facebook Page which would have a description of the
kind of work you do and all the images of the products that are being made.”
Click Here to Read the Complete Spiel
MEET THE IDENTIFIED BUSINESS
OWNERS

12.  Audience and Reach - Facebook gives you the opportunity to present your
products and services to a large, diverse audience that ranges in age, income,
geographical location, hobbies and interests. As of August 2014, businesses
with Facebook pages have access to the social networks audience of more than
1500 million active users. This type of access gives you the potential for greater
visibility and a chance to capture a larger share of your market.
 Inexpensive - It's free for business owners to sign up for Facebook pages for
their businesses. Business owners can add using Facebook to their marketing
strategies and tactics without worrying about exceeding their advertising
budgets.
 Targeted Online Advertising - Signing up for a Facebook account and sharing
information about your products and services is free, but Facebook also offers
business owners the opportunity to run advertisements to the social network's
users. You can set up a targeted advertising campaign that runs to users based
on factors such as their marital status, gender, geographical locations and
interests. You also can set a daily budget to ensure that your advertising
campaign is cost-efficient for your business.
BENEFITS OF OWNING A
FACEBOOK BUSINESS PAGE

13.  Share and Get Feedback - Facebook lets consumers "like" the businesses who
offer products and services they enjoy. Once a consumer "likes" your page, he
has access to the content you post, such as special sales announcements,
product launch events, tips and ideas and videos. Consumers can also post their
feedback on each item you share. With Facebook, you get the opportunity to
instantly communicate with your customers.
 Product Tab and Sales - If your business offers products, you can set up a
"Product" tab, which allows customers to make purchases directly from your
Facebook business page. Since consumers are increasingly using social
networks such as Facebook at work, home and when they're traveling, Facebook
makes your products easily accessible.
 Consumer Share Posts - Facebook gives businesses another vehicle for word-
of-mouth marketing. When you post a new product, provide a tip or introduce a
new service, your Facebook fans can share your messages to their networks,
which can increase your visibility.
BENEFITS OF OWNING A
FACEBOOK BUSINESS PAGE

14. {STEP 3
CREATE & SET UP A
FACEBOOK PAGE FOR
THEIR BUSINESS

15.  Once the Owner agrees to get a Facebook Page created,
 Ask them for a suitable day & time (can be the same
day also) when you can come over to set up the Page
& post relevant content.
 Click Here to Learn How to Create a Facebook Page.
 Click Here to Access the “Create Page” Link directly.
HOW TO CREATE / SET UP A
FACEBOOK PAGE

16. {STEP 4
POST CONTENT ON THEIR
FACEBOOK PAGE
#5HappyPostsWithFacebook

17.  Once the Facebook Page is created and set up, you are
required to create 5 Posts about the SME (Products, Stories,
Events, etc.) and share the same on the SME’s Facebook
Page.
 4 IMAGES with description
 1 VIDEO with description
 All these Posts should contain the hashtag -
#5HappyPostsWithFacebook - along with any other
description or hashtags.
#5HappyPostsWithFacebook

18.  The Images can include the following:
 Product Images
 Sharing information about the Business/Owner
 Images of happy clients
 Images of employees at the workplace
 Images of various Discounts/Offers
 Images from Events (Past or Planned)
 General Awareness posting about product/services
IMAGES - WHAT TO POST

19. {SAMPLES
PRODUCT IMAGES WITH
DESCRIPTIONS,
SPECIFICATIONS & PRICES

25. INFORMATIONAL POST
ABOUT
THE BUSINESS
OWNER

26. IMAGES
OF
HAPPY
CLIENTS

27. GENERAL AWARENESS AROUND
PRODUCT

28. IMAGES ABOUT EVENTS

29. IMAGES ON
OFFERS/ DISCOUNTS

31.  The video can include the following:
 Product Demonstration - Featuring the product in
detail
 Capturing the making of an item/product
 Capturing the Work Floor of the business
 Interview of the SME owner
 Interview of Satisfied Clients
 Click Here to View Some Sample Videos
VIDEO – WHAT TO POST

32.  Once you have successfully created the Facebook
Page & Posted the 5 Content pieces,
 Open the “Facebook SME Activation Form” on the
POIMapper App and fill in the required details.
 Note: You need to fill this Form from the Business
Owner’s Office/ Home location only.
STEP 5:
SUBMIT DETAILS TO THE PROJECT
MANAGER

33.  Once you upload the Form, it reaches the Project
Manager & Facebook Team.
 The Facebook Team will then validate the details
provided in the Form and give their Approvals.
 Likewise, when you have gotten approvals for 5 SMEs
(With 1 Facebook Page & 5 Posts each) you will have
completed the project successfully!
WHAT NEXT?

34. THANK YOU
&
GOOD LUCK