The document discusses how providing custom medication flavoring can enhance the customer experience at pharmacies and increase customer loyalty. It notes that while unpleasant-tasting medications most obviously benefit from flavoring, even medications with more mild flavors should have options to choose from. Offering flavor customization gives customers a sense of control and personalization. The document recommends that pharmacies provide flavor choices for all liquid medications, including the top medication, amoxicillin. This ensures the best possible customer service and increased likelihood of medication compliance.

1. E nhancing the C ustomer E xperience
With C ustom Medication Flavoring
FLAVORx Inc, 9475 Gerwig Lane, Columbia, MD 21046 | 800.884.5771 | www.flavorx.com 1

2. The C ustomer E xperience and Flavoring
One of the biggest challenges facing the
pharmacy industry today is
commoditization. Studies indicate that
consumers have a hard time
distinguishing one pharmacy from
another, which ultimately leads to low
brand loyalty.
Nobody wants zombie customers! So
what makes people choose one location
over another?
FLAVORx Inc, 9475 Gerwig Lane, Columbia, MD 21046 | 800.884.5771 | www.flavorx.com 2

3. The C ustomer E xperience and Flavoring
“W hatagreatexperience!
I ’m 20% more likely tocome here with
my nextprescription!”
The most effective way to separate your pharmacy from the crowd is to provide
your customers with a memorable and positive experience.
In fact, studies indicate that retailers who score high in ‘positive experience’
rankings have customers who are 10% to 20 % more loyal to their establishment
than competing retailers. That’s huge!
* Site Study
FLAVORx Inc, 9475 Gerwig Lane, Columbia, MD 21046 | 800.884.5771 | www.flavorx.com 3

4. The C ustomer E xperience and Flavoring
Many factors can contribute to a positive experience in your stores, from the flow of
your pharmacy layout to how they are greeted when they step up to the counter. One
of the most impactful ways to generate a positive customer experience is through
customization – giving customers the feeling of personalization and control.
There is no easier way for your pharmacy teams
“I can choose the flavorof
to accomplish this than through taste
customization with FLAVORx. my child’s medicine?
W ow!”
“I love strawberry!”
FLAVORx Inc, 9475 Gerwig Lane, Columbia, MD 21046 | 800.884.5771 | www.flavorx.com 4

5. The C ustomer E xperience and Flavoring
With a wide-assortment of flavors to choose from, your
customers can tailor the taste of their liquid prescriptions
and OTC medications to their favorite flavor.
It’s a powerful way to create a lasting positive experience
with your customers which builds brand loyalty. And it’s a
fresh way of looking at the flavoring service.
FLAVORx Inc, 9475 Gerwig Lane, Columbia, MD 21046 | 800.884.5771 | www.flavorx.com 5

6. The C ustomer E xperience and Flavoring
When most people think of FLAVORx, they tend to gravitate towards the really awful-tasting
medications, like Cleocin, Prednisolone, and Augmentin. There’s nothing wrong with this, of
course. If you can make bad-tasting medicine taste better, why wouldn’t you?
Where people tend to miss the boat, however, is with the
decent-tasting medicines, like Amoxicillin, Azithromycin and
Cefdinir.
The fact that these medicines don’t have a gag-inducing
reputation doesn’t mean customers aren’t interested in
flavoring. Not every child likes bubblegum, or tutti frutti flavor.
By providing a choice of flavors, no matter what medication is
being dispensed, you’re providing excellent customer service
and increasing the likelihood of higher prescription compliance.
What could be better than that?
FLAVORx Inc, 9475 Gerwig Lane, Columbia, MD 21046 | 800.884.5771 | www.flavorx.com 6

7. The 10 Most C ommonly Dispensed Medications
DRUG NAME TIMES DISPENSED ANNUALY (EST.)
Amoxicillin 25,770,753
Azithromycin 11,973,018
Amoxicillin/Clavulanate 8,537,261
Generic Robitussin AC 7,610,387
Prednisolone 7,230,889
Cefdinir 7,142,179
Promethazine w/Codeine 6,046,530
Tussionex 4,570,917
Generic Bactrim (SMZ-TMP) 3,599,944
Cephalexin 3,245,617
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8. The C ustomer E xperience and Flavoring
A few words on Amoxicillin. This, more than any other medication, has a reputation
for tasting decent. We won’t argue this point. It’s not bad. But because of this, most
people choose not to mention flavoring for Amoxicillin. “Amoxicillin already tastes
good, so why would it need more flavor?” the thinking goes.
We’ll say it again. It’s not all about taste and flavor. Choice plays a strong role in
improving your customer’s experience and their medication compliance. If you’re
not providing a choice of flavors for Amoxicillin specifically, which is the #1
dispensed liquid medication BY FAR, then you’re cutting out a significant portion of
your customers from this service. So be sure to offer flavor choice with all liquid
medications, especially Amoxicillin.
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