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![Survey Your Users
1. How did you discover [Product name]?
2. How would you feel if you could no longer use [Product name]?
3. What would you likely use as an alternative if [Product name] were no
longer available?
4. What is the primary benefit that you have received from [Product
name]?
5. Have you recommended [Product name] to anyone?
6. What type of person do you think would benefit most from [Product
name]?
7. How can we improve [Product name] to better meet your needs?
8. Would it be okay if we followed up by email to request a clarification to
one or more of your responses?
#GrowthHack](https://image.slidesharecdn.com/onboardlywebinarcr-120816073539-phpapp02/75/Growth-Hacking-Your-Startup-PR-and-Inbound-Marketing-Strategies-by-the-Pros-5-2048.jpg)
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Growth Hacking Your Startup: PR and Inbound Marketing Strategies by the Pros
1. Building a Strong Brand Foundation - Choosing the right market / verticals, - Identifying keywords that speak to your value proposition, - Defining key metrics / conversion rates, - Best practices for measuring success. 2. Developing a Killer Content Marketing Strategy - Understanding why content marketing is so important, - Choosing the right kind of content for your startup, - Determining topics, editorial schedules, and your creation plan, - Finding the best writers to help generate killer content, - How to use social media to help promote your content, - The importance of guest blogging and how to make it happen. 3. Getting Press for Your Startup - Knowing the right time to launch your startup, - Defining your value proposition and why the media should care, - Identifying the best journalists & publications to cover your startup, - Building a solid network before you need it, - Launch day logistics; press kits, exclusives, embargoes and more.
Growth Hacking Your Startup: PR and Inbound Marketing Strategies by the Pros
- 1. Growth Hacking YourStartup: PR & Inbound Marketing Strategies from the Pros
- 2.
- 3. GROUND RULES -No Peeing in the Pool #GrowthHack #GrowthHack
- 4. Building A Strong Foundation #GrowthHack
- 5. Survey Your Users 1. How did you discover [Product name]? 2. How would you feel if you could no longer use [Product name]? 3. What would you likely use as an alternative if [Product name] were no longer available? 4. What is the primary benefit that you have received from [Product name]? 5. Have you recommended [Product name] to anyone? 6. What type of person do you think would benefit most from [Product name]? 7. How can we improve [Product name] to better meet your needs? 8. Would it be okay if we followed up by email to request a clarification to one or more of your responses? #GrowthHack
- 6. Benchmarks What’s a solid measurement of success for your marketing initiatives? #GrowthHack
- 7. SMART is thenew Sexy •Specific •Measurable •Attainable •Relevant •Timely #GrowthHack
- 8. Content Marketing +PR = Killer Combo #GrowthHack
- 9. Why Content Marketing? Traditional marketing talks at people. Content marketing talks with them. - Doug Kessler #GrowthHack
- 10. Content Marketing Checklist •Well designed blog •Keywords established •Analytics properly in place •Content Promotion Strategy #GrowthHack
- 11. Content Marketing -Topic Lists #GrowthHack
- 12. Content Marketing -What to Create #GrowthHack
- 13. Content Marketing -Editorial Calendar #GrowthHack
- 14. Content Marketing -Guest Blogging/Opinion Blogging #GrowthHack
- 15. Content Marketing -Promote Your Content 1. Email 2. Online Ads 3. Newsletters 4. Influencers 5. Guest blogging #GrowthHack
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- 17. When’s The Right Time? #GrowthHack
- 18. StartupPR: KnowYour Value Proposition #GrowthHack
- 19. StartupPR: Findingthe Best Journalists to Cover Your Startups #GrowthHack
- 20. StartupPR: Create Tools to HelpYou Measure #GrowthHack
- 21. StartupPR: Building a Network Before You Need It #GrowthHack
- 22. StartupPR: Logistics for Launch Day #GrowthHack
- 23. Subscribe to OurBlog! www.onboardly.com/blog #GrowthHack
- 24.