Growth Hacking Your Startup: PR and Inbound Marketing Strategies by the Pros

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1. Building a Strong Brand Foundation …

1. Building a Strong Brand Foundation
- Choosing the right market / verticals,
- Identifying keywords that speak to your value proposition,
- Defining key metrics / conversion rates,
- Best practices for measuring success.

2. Developing a Killer Content Marketing Strategy
- Understanding why content marketing is so important,
- Choosing the right kind of content for your startup,
- Determining topics, editorial schedules, and your creation plan,
- Finding the best writers to help generate killer content,
- How to use social media to help promote your content,
- The importance of guest blogging and how to make it happen.

3. Getting Press for Your Startup
- Knowing the right time to launch your startup,
- Defining your value proposition and why the media should care,
- Identifying the best journalists & publications to cover your startup,
- Building a solid network before you need it,
- Launch day logistics; press kits, exclusives, embargoes and more.

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Transcript

  • 1. Growth Hacking Your Startup:PR & Inbound MarketingStrategies from the Pros
  • 2. @Renee_Warren @HeatherAnne
  • 3. GROUND RULES - No Peeing in the Pool #GrowthHack#GrowthHack
  • 4. Building A Strong Foundation#GrowthHack
  • 5. Survey Your Users 1. How did you discover [Product name]? 2. How would you feel if you could no longer use [Product name]? 3. What would you likely use as an alternative if [Product name] were no longer available? 4. What is the primary benefit that you have received from [Product name]? 5. Have you recommended [Product name] to anyone? 6. What type of person do you think would benefit most from [Product name]? 7. How can we improve [Product name] to better meet your needs? 8. Would it be okay if we followed up by email to request a clarification to one or more of your responses?#GrowthHack
  • 6. Benchmarks What’s a solid measurement of success for your marketing initiatives?#GrowthHack
  • 7. SMART is the new Sexy •Specific •Measurable •Attainable •Relevant •Timely#GrowthHack
  • 8. Content Marketing + PR = Killer Combo#GrowthHack
  • 9. Why Content Marketing? Traditional marketing talks at people. Content marketing talks with them. - Doug Kessler#GrowthHack
  • 10. Content Marketing Checklist •Well designed blog •Keywords established •Analytics properly in place •Content Promotion Strategy#GrowthHack
  • 11. Content Marketing - Topic Lists#GrowthHack
  • 12. Content Marketing - What to Create#GrowthHack
  • 13. Content Marketing - Editorial Calendar#GrowthHack
  • 14. Content Marketing - Guest Blogging/Opinion Blogging#GrowthHack
  • 15. Content Marketing - Promote Your Content1. Email2. Online Ads3. Newsletters4. Influencers5. Guest blogging#GrowthHack
  • 16. GettingPress forYourStartup#GrowthHack
  • 17. When’s The Right Time?#GrowthHack
  • 18. StartupPR: Know Your Value Proposition#GrowthHack
  • 19. StartupPR: Finding the Best Journalists to Cover Your Startups#GrowthHack
  • 20. StartupPR:Create Toolsto Help YouMeasure#GrowthHack
  • 21. StartupPR: Building a Network Before You Need It#GrowthHack
  • 22. StartupPR: Logistics for Launch Day#GrowthHack
  • 23. Subscribe to Our Blog! www.onboardly.com/blog#GrowthHack
  • 24. THANK YOU! renee@onboardly.comheather@onboardly.com