Description about the internalization process of Bimbo.

2. ABSTRAC
Esta tarea consiste en una investigación sobre el proceso de
internacionalización de la empresa mexicana Bimbo, una empresa que
surgió como PYME y a lo largo del tiempo se convirtió en una empresa
transnacional. Grupo Bimbo ha elaborado y desarrollado estrategias
diferentes apoyadas en la cultura para asimilar y administrar su
internacionalización.
This tasks is an investigation about the process of internationalization of
the Mexican company Bimbo, a company that emerged as PYME and
over time became a multinational company. Grupo Bimbo has
elaborated and developed different strategies supported culture to
assimilate and manage their internationalization.
Cette tâche est une recherche sur le procès d'internationalisation de
l'entreprise mexicaine Bimbo, une entreprise qui a surgi comme PYME
Et tout au long du temps s'a converti dans une entreprise
transnationale. Groupe Bimbo a élaboré et développées stratégies
différentes soutenues dans la culture pour assimiler et administrer son
internationalization

3. INTRODUCTION
Certainly Bimbo is the most important bread company in Latin America,
and one of the companies of the world's largest food.
Bimbo has had to learn new commercial practices and business and even
political.
It was during the 90's when the economy in Mexico began to join the world
economy is where Group Bimbo was a period of both internal and
external growth, this change of the Mexican economic environment led
to Bimbo to enter new markets with a process reorganization and
reengineering, the company boost its market in America and southern
Mexico, the introduction of their products abroad took place without
intermediaries, with distribution and direct logistics, also made
acquisitions of several companies in Latin America as Ideal in Chile,
and Holsum (leader of bread in Venezuela), created Bimbo in Salvador,
Argentina, Costa Rica, Peru and Colombia was associated with Noel.

4. So they were creating acquisitions strategies that promoted the promotion
of own brands of the company that learned to make a separate
investment in each country and allowing increase their purchasing
power by raising their comparative advantage.
This company took advantage not only comparative advantages in the
domestic market but decided to implement in the international
environment a productive chain that spread in many parts of the world
with a distribution network and based on strategic alliances that
increased their profits negotiations and also helped him operate legally
in other countries collecting the experiences of other bakery companies
that were already there.

5. In the United States employ a strategy of cost reduction will have during
the process it had to adapt to a work environment also for
internationalization in this country Bimbo had many problems because
in 2009 bought Weston Foods for a year of crisis and later it would be
the most important acquisition of the company.
The process of looking for different combinations of strategies to achieve
international success is the combination of strategies description of
processes and competitive strategies derived from the paradigm of
porter as cooperation or alliance, the classical theory, the Uppsala
model, the network approach and economic strategies as the eclectic
paradigm Dunning. On the economic side and taking into account
foreign investment Bimbo decided to opt for a type of financial analysis
where they could see gains to the future, this process led the company
to improve production processes and decisions such as where to locate
the plants and no where.

6. Another point that favors the company is that with the combination of
technologies, process improvements, capital management, training of
employees in the country of origin and search for innovation and
resources could produce their goods at a lower cost in each country
increasing profits and better development specializing in the most
beneficial. This then leads to the specialization strategy processes
where the firm after gaining experience as a method taking the Uppsala
model, keep that knowledge to apply them in the future and choose new
export strategies.
In the past 10 years, Bimbo has bought 43 companies worldwide, as one of
its main objectives is that the company has roots in all places that
arrives, the Bimbo group actually formed a company in each country

7. CONCLUSION
The success of Grupo Bimbo is the work with different companies which
we have provided market opportunities and also have helped to find
potential partners. Bimbo combine different strategies of
internationalization and applied in the financial, economic analysis and
making use of their experience, which is derived by country its culture
or economy so that "There is no single way for the company to start
having international activity "
Finally Grupo Bimbo is a company that continues to implement strategies
taking into account various aspects including environment and cost
reduction by using green energy such as wind power and electric cars.

8. BIBLIOGRAPHIC
Claver, E. (2000). Estrategias de la internacionalización de la empresa.
Alicante, España: Editorial club universitario.
Luna, F. (2016). El plan de Daniel Servitje para que bimbo conquiste al
mundo. Ciudad de México: Revista Forbes.
Villegas, C. (2012). ¿Quiénes y cómo se asesora grupo bimbo en Estados
Unidos?. Ciudad de México: Revista fortuna.
Tello, X. (2008). Las seis estrategias de Bimbo. Ciudad de México: Blog
Strategic Consulting.