http://www.HelenWilkie.com Many professionals want their clients to see them as business advisors, instead of just for the services they currently provide to them. This can be done, but don't leave it to your clients. You need to the first move.

1. Marketing
Professional Services:
So You Want to Expand Your
Professional Services?
Presented by
Helen Wilkie
Helen Wilkie Marketing and
Copywriting Services
http://www.HelenWilkie.com

2. Common Theme on
LinkedIn
• I belong to several LinkedIn groups for
accountants, lawyers and other consultants
• Common theme is a desire to be seen as
something beyond current services
• This change won’t come from clients
• You have to take the first step

3. How Do You Want to
Be Seen?
• What service to you WANT to provide?
• Decide, and then start writing about it.
• Here’s a 5-step process to get you started

4. Write At Least a
Dozen Tips
• Write a dozen really valuable tips for YOUR clients
• Don’t stick with the tried and true
• What have you learned about your clients’ businesses?
• What could they improve? How would that help them?
• These questions should give you some ideas to write about
• Write one piece a day until you have at least a dozen
• Don’t do anything with them yet — just keep them in a folder on
your computer

5. Send Them the Best
One
• Choose the best piece and send to your clients
• Follow up, asking if they want to receive these tips weekly
• Use the acceptances to start building a mailing list

6. Most Won’t Reply!
• Most won’t reply, but that’s OK
• After a couple of days, call them on the phone
• Repeat what you said in your email
• If they answer in person, begin the conversation that
helps them see you as a business resource beyond your
present relationship with them

7. Automation Is Your
Friend!
• Set messages up as autoresponder series
• Put subscription box on your website
• This exposes your messages to visitors to the site as well
as your current clients
• Start being seen as the expert

8. Continue Adding to the
Series
• Write a new message each week and add to series
• End each with a request for them to send you their
questions
• This is fodder for future posts
• So you won’t run out of topics to write about

9. Don’t Wait for Them to
Ask
• There are enhancements to this process
• If you haven’t done anything yet, this is a good start
• Don’t wait for your clients to ask for more services
• The first move is up to you

10. For more ideas to market
your professional services, visit
http://www.HelenWilkie.com