2. GOLDEN SECTION
Aratio relationship between two numbers that often
occurs in nature
Has been used in art and architecture for thousands of
years
The larger elements relate to the smaller the same way
when the smaller are combined
Sidea is to side b as side b is to the sum of both sides
A symmetrical relation built from asymmetrical parts
a : b = b : (a+b)
In numbers the smaller is to the larger as the larger
is to the sum
0, 1, 1, 2, 3, 5, 8, 13
1 : 1.618…
5. THE GOLDEN SECTION
http://www.youtube.com/watch?
v=oV7qz3h2Pds&feature=related
http://www.youtube.com/watch?v=-
ncEEXekZek&feature=related
http://www.youtube.com/watch?v=fmaVqkR0ZXg
6.
7. SINGLE-COLUMN DESIGN
By setting our margins at the outset we are
designing outside in
If you create no margins and set up boxes and
guides your are working inside out
Long documents like books and magazines are
designed as spreads
Facing pages
Default is a mirror symmetrical image on either side
Increasing margins toward the spine adds interest
8.
9.
10. MULTICOLUMN GRID
Multicolumn grids integrate images and text
They are more modular than single grid documents
The columns can be used to emphasize hierarchy
How?
11.
12. MULTICOLUMN GRID
You can use grids to divide horizontally as well
as vertically
Body text can hang from a common line (hang
line)
Music scores do this
In architecture this line called the datum
In graphic design we sometimes call it the eye-
horizon line
13.
14. MODULAR GRID
Has consistent horizontal and vertical divisions
The horizontal lines are placed relative to the
baseline grid
You can adjust the baseline grid settings in
InDesign using your preferences or the text
frame options (in InDesign)
http://modulargrid.org/
http://www.homeinteriorszone.com/interior-
decoration/furniture/19-amazing-furniture-to-
make-the-most-out-of-tiny-apartment-space/
15. MODULAR GRID
Step 1: decide on type size and leading 10/12
Step 2: set the baseline grid to fit
Step 3: count the number of lines in the baseline
grid
Step 4: Divide into portions evenly and put extras
into the margin
Step 5: choose your other type sizes by fitting
them into the gird
16.
17.
18.
19.
20.
21. DATA TABLES
Designing charts and graphs is an important
part of design
The grid used here can change the meaning of
the table semantic significance
Type alone can do a great job at treating a table
grid
What kind of numbers would be good for tables?
Sometimes adding to many lines is overkill
