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How to make the Most of 
The Coming Holiday Season! 
How to increase conversion rate, 
average order value & customer retention 
on your store this holiday season
#1 Reduce bounce rate 
Display hot products on your front page 
Suggest gifts in different price brackets
#1 Reduce bounce rate 
Source: Body and Fou
#1 Reduce bounce rate 
Source: Body and Fou
#1 Reduce bounce rate 
Source: Body and Fou
#2 Be eye-catching 
Give your site a festive theme design 
Clearly display your return, payment & delivery policies
#2 Be eye-catching 
Source: Zalando
#2 Be eye-catching 
Source: John Lewis / econsultancy
#3 Increase your campaign ROI 
Automatic landing page recommendations 
Campaign banner with social proof, safe shopping logos
#3 Increase your campaign ROI 
Title: Products related to your interest 
Source: Nosto
#4 Leverage big data 
Delight returning customers 
Think about multi-session purchases 
Make shopping enjoyable
#4 Leverage big data 
Source: Joythestore
#5 Identify your anonymous 
customers 
Identify anonymous but engaged potential customers 
Login Policy, Signup Bonus
#5 Identify your anonymous 
customers 
Source: Amazon
#5 Identify your anonymous 
customers 
Source: Amazon
#5 Identify your anonymous 
customers 
Source: Nosto
#6 Inspire your customers 
Cross-selling based on what other customers are buying 
Dynamic up-selling to increase AOV 
Offer relevant complementary products and go beyond PDP
#6 Inspire your customers 
Source: Scarosso
#6 Inspire your customers 
Source: Magento
#7 Take advantage of your existing customers 
Make the most of your existing customers 
Set-up automated triggered e-mails
#8 Think out of the screen 
Ramp up your customer support team, fulfillment 
Be reachable
Any questions ?

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