India Wires and Cables Market Outlook to 2019 - Driven by Government Initiatives and Innovations in the Industry” provides a comprehensive analysis of the wires and cables market in India and covers various aspects such as market size of India wires and cables market, segmentation on the basis of application, types of cables, end users and volume of exports and imports for wires and cables. The report is useful for wires and cables manufacturers, retail chains, electrical equipments raw material manufacturers and new players venturing in the market. Wires and cables industry in the India, which is largely driven by demand from retail segment and investment level of government, registered revenues of INR ~ million in FY’2013. With an advent of new wires and cables manufacturers in the industry, the revenues increased by 14.5% compared to FY’2013 where the total revenues was INR ~ million. Each segment in the wires and cables industry such as power cables, control cables, communication cables and others is subject to a gamut of different factors such as price cuts and number of units sold that play an important role in determining their respective revenues. The wires and cables industry in the India has grown at a CAGR of 16.7% from INR ~ million in FY’2009 to INR ~ million in FY’2014. The market for cables and wires in India faces challenges in terms of cheaper Chinese imports, readily available substitutes and others. Source: https://www.kenresearch.com/mining-construction-infrastructure/construction-industry/india-wires-cables-market-research-report/645-97.html

1. India Wires and Cables Market Outlook to 2019
- Driven by Government Initiatives and Innovations in the Industry

2. HOW IS WIRES AND CABLES MARKET IN INDIA
POSITIONED?
Licenses:
Single User: USD 1,100
Hard Copy: USD 1,500
Enterprise wide: USD 2,000
Pages: 140
Related Reports
India Power Transformer
Market Outlook to 2019-
Export Demand and
Favorable Government
Policies to Propel Market
India LED Lighting Market
Outlook to 2019 – Next Wave
of Growth Driven by
Government Initiatives
Indian Electrical Equipment
industry has grown
massively over the years.
The growth of the industry
is mainly dependent on the
level of economic activities
being undertaken in the
country. The rapid increase
in the industry revenue can
be attributed to rapid growth
in infrastructure and
construction sector, which
have majorly aided growth
of the electrical equipment
sector
The wire and cable market
accounted for 17.5% of the
entire electrical industry in
FY’2014, which is expected
to double in size over the
next five years. Industry is
hugely driven by demand
from retail segment, level of
investment made by
government, personal
disposable income; level of
individual’s spending on
infrastructure and others.

3. Key Highlights of the
Report
- Discussed leading
players, profile, market
share and product portfolio
- Industry statistics from
2009 to 2014 and forecast
from 2015 to 2019 in value
terms
- Detailed discussion of the
market segments
- Regulatory and macro
economy environment
- Opportunities let by
industry developments
India’s wires and cables
market has transformed
itself, from a small
industry majorly
dominated by
unorganized players to
a large and dynamic
sector where organized
players capture 50-55%
of market. The industry
is mostly volume driven,
although it comes with a
lot of technical and
quality disturbances.
The industry is inclining
at a greater pace as a
result of growth in the
power and
infrastructure segments.
It is expected to grow at
similar rate for the next
five years owing to the
government's emphasis
on the power sector
reforms and
infrastructure.

4. Figure: India Wires and Cables Market Size by Revenue INR
Million, FY’2009-FY’2014
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
0
50,000
100,000
150,000
200,000
250,000
300,000
FY'2009 FY'2010 FY'2011 FY'2012 FY'2013
INR Million Growth Rate %

5. The wires and cables market in India is highly fragmented, with the presence a
number of small and medium enterprises. The organized sector manufactures high
voltage durable and specialty cables, whereas the unorganized sector mainly
captures the low voltage market, where products are mainly differentiated on the
basis of price.
The intensifying competition in this industry is expected has put increasing
pressures on the various players to maintain their market shares. Additionally, the
low level of exports is has also hampered the growth of this industry in India.
However, the real estate boom in the country, promulgated by an incline in the
number of houses being bought and sold contributed positively towards the revenue
generated by the cable market. Additionally, the demand for electricity is expected to
rise in future with increasing number of households, together with the sales of
transmission and distribution equipments leading to positive inclination in demand
for wires and cables and thus revenue generated by the industry. The wires and
cables market is presently at its growing stage in the country and is expected to
capture a significant share in the electrical equipment industry in the coming years.

6. The new technologies and extensive research and development by market players are
making it possible to collect more information in order to fully understand the demand of
the market. The overall wires and cables market in India is expected to grow at a CAGR
of 18.5% during FY’2014-FY’2019.
Development in terms of optical fiber cables, fire-resistant wires and cables is expected
to continue to develop, assisting the transition toward underground wires and cables.
Products with superior technologies such as broader range application equipment and
electricity saving will continue to find a deeper penetration in the Indian wires and cables
market. The GDP generated from construction will grow at a CAGR of 6.0% during
FY’2015-FY’2019. As a direct outcome of Indian government’s spending on development
of infrastructure, the number of roads and highways is expected to increase in the next
five years. Furthermore, government’s spending on enhancing the real estate sector is
expected to make the pool of consumers of wires and cables grow exponentially, which
will be conducive to the revenue generated by wires and cables market in India.

7. India Wires and Cables Market Future Projections on the
Basis of Revenues, 2015-2019
16.5%
17.0%
17.5%
18.0%
18.5%
19.0%
0.0
100,000.0
200,000.0
300,000.0
400,000.0
500,000.0
600,000.0
700,000.0
FY'2015 FY'2016 FY'2017 FY'2018 FY'2019
AxisTitle
Estimated Revenue Growth Rate %

8. WHAT ARE THE MAJOR SEGMENTS DRIVING CHANGE?
Section Review
Power Cables led the
revenues from the wires and
cables market with more
than 50% contribution to the
total market in fiscal year
2014.
In 2014, the major demand
for wires and cables product
was from retail sector.
Growth in wires and cables
market can also be
attributed to the
introduction of latest
technologies by
manufacturers in India and
swift expansion of
automated and innovative
cost reducing
manufacturing technologies,
which have significantly
improved the throughput of
wires and cables products.
Power Cables led the
revenues from the wires and
cables market in fiscal year
2014. The market has
transformed from being a
labor intensive to the
inclusion of latest
technologies.
The distribution segment is
largely comprised of
organized players. Polycab
wires, Finolex cables,
Sterlite technologies are
some of the leading players.

9. With a move towards
complete digitization of
TV cable networks in the
country, the demand for
OFC network is
propelling in the
country.
The wires and cables
market of India has been
characterized by a
steady growth in
demand with slight
fluctuations, affected by
economic turbulences.
The industry is highly
competitive with major
proportion of the market
being captured by few
organized players. A
high level of
consolidation has led to
increased pressures on
pricing and promotion.
Optical Fibre Cables are
gaining importance in
the wires and cables
market. Due to
increasing penetration
of smartphones and
rising demand for
broadband services the
demand for OFC
installations has seen
upsurge. To address the
growing need for high
speed data
transmission, the
government along with
major organized sector
players has been
investing huge amount

10. Government initiatives such
as Affordable Housing
Scheme, GST, National
telecom Policy and others is
expected to have positive
impact on the market.
With the consumers
becoming more
perceptive towards value
addition, providing
products by anticipating
the consumer needs in
advance and broadening
the appeal of the product
to suit a variety of needs
could prove vital for the
growth of the this
industry in the coming
years.
of resources in
upgrading the
infrastructure of telecom.
the demand for telecom
cables will also gain
impetus as service
providers will upgrade
their networks to meet
the increasing demand
for smartphones, which
in turn would lead to
increase in demand for
telecom cables required
to handle the increased
demand.

11. Table: India Wires and Cables Market Segmentation on the
Basis of Revenues from Power Cables and Control Cables in
INR Million, FY’2009-FY’2014
Category FY’2009 FY’2010 FY’2011 FY’2012 FY’2013 FY’2014
Power Cables
Control
Cables
Table: India Wires and Cables Market Segmentation by End Users in INR
Million, FY’2009-FY’2014
Category FY’2008 FY’2009 FY’2010 FY’2011 FY’2012 FY’2013
Retail Segment
Industrial Segment

12. Competitive Landscape
Particulars
Companies
Mentioned
Polycab Wires Ltd
Finolex Cables Ltd
Havells India Ltd
Sterlite Technologies Ltd
Products
Mentioned
Electrical Cables
Communication Cables
Power Cables
Control Cables
Competition Polycab Wires was the largest player in the Indian wires and cables market.
Polycab wires is engaged in the manufacturing of different kinds of wires and
cables such as power cables, control cables, specialty cables and others. Finolex
Cables is the second largest player; the company has been working increasingly to
introduce new brands in the Indian market, in addition to enhancing the visibility
of its existing brands.

13. Polycab Wires is the leading manufacturer of wires and cables in the
country. Over the years, the company has increased its emphasis on
meeting the supply target in terms of variety of products by maintain
consistent quality standards.
Finolex cables produce products that have application across residential,
commercial and industrial sectors.

14. Product Portfolio of Major Players in India Wires and Cables
Market
Company Product Specification
Polycab Wires Light Duty Cables (LDC): Used for lighting load as well as are also used in various
electrical equipments such as Washing machines etc.
Industrial Flexible Cables: Used for electric power supply, modern electrical
appliances equipment and others.
Telephone Cables: Used for interchange and for local network.
Power Cables: Used for underground as well as over head transmission of power
in power plants, industries, projects and all other electrical systems.
Control Cables: Used for connecting user point to main power supply.
Sterlite
Technologies
Optical Fibre Cables: Used in development of access networks, in variety of
applications ranging from long haul, regional, metro, access networks.
Data Cables: Used in structured cabling
OPGW: Enables synergies between efficient power distribution grids and high
speed optical fiber-based networks,

15. Finolex Cables PVC Insulated Cables: Used for
electrification of industrial
establishments, consumer electrical
goods, electrical panel wiring.
Automotive Cables: Used as wiring
harness for automobile industry and
battery cables for various applications.
Jelly Filled Telephone Cables: Used for
telephone line connections to exchange
and users
Optic Fibre And Optic Fibre Cables:
Used in networks requiring high speed
transfer of large bandwidth due to voice,
image and data transmission

16. KEY FACTORS CONSIDERED IN THE REPORT
• Comprehensive analysis of the wires and cables and its segments
• Industry is presented by types of cables; by end users and by distribution.
• Listed major players and their positioning in the market
• Identified major industry developments in last few years and assess the
future growth of the industry
• Regulatory framework help to understand investment opportunities and
complexity involved

17. The research reports provided by Ken Research are for the personal information
of the authorized recipient and is not for public distribution and should not be
reproduced or redistributed without prior permission. You are permitted to
print or download extracts from this material for your personal use only. None
of this material may be used for any commercial or public use.
The information provided in the research documents is from publicly available
data and other sources, which are reliable. Efforts are made to try and ensure
accuracy of data. With respect to documents available, neither the company nor
any of its employees makes any warranty, express or implied, including the
warranties of merchantability and fitness for a particular purpose, or assumes
any legal liability or responsibility for the accuracy, completeness, or usefulness
of any information, apparatus, product, or process disclosed, or represents that
its use will not infringe privately owned rights.
The report also includes analysis and views expressed by our research team. The
research reports are purely for information purposes. The opinions expressed
are our current opinions as of the date appearing in the material and may be
subject to change from time to time without notice. Investors should not solely
rely on the information contained in the research documents and must make
investment decisions based on their own investment objectives, risk profile and
financial position. The recipients of this material should take their own
professional advice before acting on this information.
DISCLAIMER

18. Ken Research will not accept returns of reports once dispatched due to the
confidentiality of information provided in our reports. In case, a report qualify
for return, we will issue a credit, minus shipping charges, of equal value to
the original purchase price, toward a future purchase—no refunds. The
decision about whether the product return can be accepted or not is solely at
our discretion. Any dispute will be subject to laws of India and exclusive
jurisdiction of Indian Courts.
No part of this manual or any material appearing may be reproduced,
stored in or transmitted on any other Web site without written permission
of Ken Research and any payments of a specified fee. Requests to
republish any material may be sent to us.

19. THANK YOU FOR YOUR TIME
IF YOU HAVE ANY QUESTION REGARDING OUR ANALYSIS PLEASE FEEL
FREE TO CONTACT US
Ankur Gupta
(Head Sales & Marketing)
ankur@kenresearch.com
+91 9015378249
https://www.kenresearch.com