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Powered by Globe On-Demand
http://nichedominance.com/
nichedominance@globeondemand.com
Facebook
https://www.facebook.com/pages/Niche-
Dominance/139547582906476
Testimonials
“GlobeOnDemand has been working with our company for
the last year to increase our search engine optimization.
They have continually increased our rankings and we now
have multiple top five positions in our categories. Their
professionalism and ability to deliver results are greatly
appreciated.”
- John Estridge,
President at Southern Games, Inc.
Testimonials
“John‟s ongoing exploration of the latest tools, trends, and
innovations in digital marketing has helped his many clients
succeed and prosper.”
- Dave McFarland,
Senior Sales & Marketing Manager
at Amazon.com’s publishing group
Testimonials
“I am grateful to John‟s team for the content marketing
assistance and for making things easy in order to follow
your passion.”
- Kathleen Welton, Author
Testimonials
“My husband is so pleased with the response he is receiving
as a result of the excellent work done by GlobeOnDemand
that he actually asked me, „Is there some way that we can
turn it off for a while so we can get caught up on all our
orders?‟ It‟s a new business and we are delighted, but also
surprised at all the business you have sent our way. Thank
you so much; we can‟t say enough for the professional way
which GlobeOnDemand has brought our business into focus
and to the public.”
- Arlene Charest,
- Country Road Hardware, LLC
Pros and Cons in Content Marketing
• Advantages
• Marketing material can help achieve a Page One positioning.
• Good material can brand your business as an authority online.
• Links from your uploaded content advantages your internet site's
SEO positions.
• Google enjoys video and Web 2.0 homes, and can rank them
quickly.
• The content directory sites and Web 2.0 homes such as YouTube,
EzineArticles, Squidoo and Hubpages also produce traffic to your
site.
• Your content can go viral if people decide its value is worth sharing.
Pros and Cons in Content Marketing
• Challenges
• Creating original quality content is a difficulty for many
business owners.
• Google can punish replicate content, meanings
dispersing the exact same material to numerous
directories and Web 2.0 properties.
• Uploaded material may not place and will be buried
from view if not enhanced correctly.
• Professional material advertising product like video
creation requires an financial investment of time and
cash.
Content Marketing
About Globe On-Demand and
Niche Dominance®
Globe On-Demand is an Internet technology and digital
marketing firm based in Charleston, SC and Tampa Bay, FL.
We are dedicated to helping small and local businesses, as
well as entrepreneurs achieve Niche Dominance® through
effective digital marketing and branding campaigns. John S.
Rizzo and V. Michael Santoro, coauthors of Niche
Dominance, Creating Order Out of your Digital Marketing
Chaos, are the Managing Partners for Globe On-Demand.
Niche Dominance
We developed the Niche Dominance process which provides
small businesses and entrepreneurs with a competitive
advantage in their online marketplace.
Coming together from different generations, backgrounds,
and locations, these two digital strategy experts combine
two track records of success in the ever-changing world of
online marketing.
The strategies and solutions Niche Dominance offers local
businesses allows entrepreneurs to focus their efforts on
growing their brand while no longer being the best kept
secret on the Internet.
About Globe On-Demand and
Niche Dominance®
We developed Niche Dominance after a two-year process of
interviewing over 100 small and local businesses through
networking groups and testing various technologies with
our clients. We also analyzed the rapidly changing online
environment and consumer user behavior that is impacting
businesses.
Rather than offering “cookie cutter” packages like most
companies, Niche Dominance incorporates strategies to
architect custom solutions based upon our clients’ niche
and location. The plan delivers short term by building a
solid foundation while increasing leads; while working long
term to brand your business as an authority.
About Globe On-Demand and
Niche Dominance®
We wrote the book, “Niche Dominance, Creating Order Out
of Your Digital Marketing Chaos,” to help businesses
understand the digital marketing process and to help them
avoid common costly mistakes. Additionally, we provide the
necessary questions to ask to ensure they are hiring the
best online resources.
About Globe On-Demand and
Niche Dominance®
Call us today at 1-877-609-6762 or via our Contact Us
form.
Our Niche Dominance digital media marketing solutions are
designed to evolve with the rapidly changing search engine
requirements to ensure your business maintains a
competitive advantage.
Powered by Globe On-Demand
http://nichedominance.com/
nichedominance@globeondemand.com
Facebook
https://www.facebook.com/pages/Niche-
Dominance/139547582906476

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Content Marketing

  • 1. Powered by Globe On-Demand http://nichedominance.com/ nichedominance@globeondemand.com Facebook https://www.facebook.com/pages/Niche- Dominance/139547582906476
  • 2. Testimonials “GlobeOnDemand has been working with our company for the last year to increase our search engine optimization. They have continually increased our rankings and we now have multiple top five positions in our categories. Their professionalism and ability to deliver results are greatly appreciated.” - John Estridge, President at Southern Games, Inc.
  • 3. Testimonials “John‟s ongoing exploration of the latest tools, trends, and innovations in digital marketing has helped his many clients succeed and prosper.” - Dave McFarland, Senior Sales & Marketing Manager at Amazon.com’s publishing group
  • 4. Testimonials “I am grateful to John‟s team for the content marketing assistance and for making things easy in order to follow your passion.” - Kathleen Welton, Author
  • 5. Testimonials “My husband is so pleased with the response he is receiving as a result of the excellent work done by GlobeOnDemand that he actually asked me, „Is there some way that we can turn it off for a while so we can get caught up on all our orders?‟ It‟s a new business and we are delighted, but also surprised at all the business you have sent our way. Thank you so much; we can‟t say enough for the professional way which GlobeOnDemand has brought our business into focus and to the public.” - Arlene Charest, - Country Road Hardware, LLC
  • 6. Pros and Cons in Content Marketing • Advantages • Marketing material can help achieve a Page One positioning. • Good material can brand your business as an authority online. • Links from your uploaded content advantages your internet site's SEO positions. • Google enjoys video and Web 2.0 homes, and can rank them quickly. • The content directory sites and Web 2.0 homes such as YouTube, EzineArticles, Squidoo and Hubpages also produce traffic to your site. • Your content can go viral if people decide its value is worth sharing.
  • 7. Pros and Cons in Content Marketing • Challenges • Creating original quality content is a difficulty for many business owners. • Google can punish replicate content, meanings dispersing the exact same material to numerous directories and Web 2.0 properties. • Uploaded material may not place and will be buried from view if not enhanced correctly. • Professional material advertising product like video creation requires an financial investment of time and cash.
  • 9. About Globe On-Demand and Niche Dominance® Globe On-Demand is an Internet technology and digital marketing firm based in Charleston, SC and Tampa Bay, FL. We are dedicated to helping small and local businesses, as well as entrepreneurs achieve Niche Dominance® through effective digital marketing and branding campaigns. John S. Rizzo and V. Michael Santoro, coauthors of Niche Dominance, Creating Order Out of your Digital Marketing Chaos, are the Managing Partners for Globe On-Demand.
  • 10. Niche Dominance We developed the Niche Dominance process which provides small businesses and entrepreneurs with a competitive advantage in their online marketplace. Coming together from different generations, backgrounds, and locations, these two digital strategy experts combine two track records of success in the ever-changing world of online marketing. The strategies and solutions Niche Dominance offers local businesses allows entrepreneurs to focus their efforts on growing their brand while no longer being the best kept secret on the Internet.
  • 11. About Globe On-Demand and Niche Dominance® We developed Niche Dominance after a two-year process of interviewing over 100 small and local businesses through networking groups and testing various technologies with our clients. We also analyzed the rapidly changing online environment and consumer user behavior that is impacting businesses. Rather than offering “cookie cutter” packages like most companies, Niche Dominance incorporates strategies to architect custom solutions based upon our clients’ niche and location. The plan delivers short term by building a solid foundation while increasing leads; while working long term to brand your business as an authority.
  • 12. About Globe On-Demand and Niche Dominance® We wrote the book, “Niche Dominance, Creating Order Out of Your Digital Marketing Chaos,” to help businesses understand the digital marketing process and to help them avoid common costly mistakes. Additionally, we provide the necessary questions to ask to ensure they are hiring the best online resources.
  • 13. About Globe On-Demand and Niche Dominance® Call us today at 1-877-609-6762 or via our Contact Us form. Our Niche Dominance digital media marketing solutions are designed to evolve with the rapidly changing search engine requirements to ensure your business maintains a competitive advantage.
  • 14. Powered by Globe On-Demand http://nichedominance.com/ nichedominance@globeondemand.com Facebook https://www.facebook.com/pages/Niche- Dominance/139547582906476