Your brand is your enterprise’s identity and any compromise with the brand’s image and reputation can result in brand erosion and loss of reputation.

1. Protect Your Brand & Make Counterfeit Detection Easy With the Right
Solution
Although counterfeit sales represent a small percent (5-7%) of world merchandise trade
today, the damage these sales do to rightful brand owners goes well beyond revenues and
profits. Your brand is your enterprise’s identity and any compromise with the brand’s image and
reputation can result in brand erosion and loss of reputation. Global brand management is not
an easy task for manufacturers with e-commerce assisting the growth of counterfeiting. Firstly
enterprises need to be aware that their products are being counterfeited and then take the right
proactive measures and strategies to tackle the same.
Your brand and reputation certainly needs protection from counterfeiting. When products
are counterfeited or sold in the gray market, it affects the brand reputation of the company
negatively. Often such companies lose significant market share because they are unable to
find a solution that can protect their brand reputation effectively. The top management of
these enterprises needs to realize the importance of brand reputation management, how it
can impact short and long term revenue goals, and, as a result, allocate resources to solve the
problem.
Organizations and brand owners need to adopt their own proven best practices to successfully
beat this menace. They can take the necessary steps to execute the right technology in order
to safeguard the firm against potential exposure to threats. Implementing new brand monitoring
solutions can successfully protect them from revenue loss, increased liability risks and brand
erosion and help combat possible frauds & counterfeits. Although every business is aware of
the need to implement effective measures that produce convincing and compelling results, it
is the right solution that makes all the difference. With the right solution brand protection and
counterfeit detection can be an easy task.
Reputed service providers specializing in brand protection solutions have introduced efficient
brand anti-counterfeiting solutions that prioritizes violators and identifies the syndicates
and the most sophisticated violators who are doing the most damage to a company’s brand
reputation. Investing in an advanced anti-fraud solution helps detect counterfeits and applies
human intelligence to ensure complete data integrity and thereafter prioritizes suspects as per
their threat relevance.

2. The use of the right solution, makes it easier for companies to target their enforcement efforts
in the right places and reduce the amount of counterfeits on the market. Therefore, shorten the
process of finding where counterfeits are being sold online and be successful at counterfeit
detection and protect your company’s revenues, brand and customers with a sound anti-
counterfeiting solution
Read More About: enterprise risk management.