How to Structure Your App's Content to Lower Abandonment Rate
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In this webinar you will learn how to improve the Content Strategy of your app to lower the abandonment rate and boost up your business. We will discuss some of the techniques to structure and validate the content, navigation, and visual architecture of your app. http://ux.nearsoft.com/webinars/how-to-structure-your-apps-content-to-lower-abandonment-rate/
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How to Structure Your App's Content to Lower Abandonment Rate
- 1. How to Structure Your App's Content to Lower Abandonment Rate
- 2. PRESENTER Axel Valdez UI / Front End Designer @axel PRESENTER Misael León UX Designer @misaello HOST Jorge Symonds Content Creator @jorgepistola
- 4. Our time together 1. How to define your product’s vision 2. How to structure the architecture 3. How to define the content strategy 4. How to create habits of use for your product 5. Takeaways / Q&A
- 5. Average apps lose of their daily active users within the first 3 days 77% Source Quettra
- 6. In 30 days goes up to 90%
- 7. In 90 days it’s over It’s crazy! 95%
- 8. Why?
- 9. Performance Content structure Interaction & usability issues Security Communication Known issues
- 10. Performance Content structure Interaction & usability issues Security Communication Known issues
- 11. ARCHITECTURE CONTENT RECURRENCEVISION Know your vision
- 12. Product strategy In order to _____________ (Vision) Our product will solve this problem for _____________ (Target Audience) The Problem is _____________ (User problem) By giving them _____________ (Strategy) We will know if our product works, when we see _____________ (Metrics) Credit Nikkel Blasse
- 13. Product strategy In order to Provide a way for people to eat healthy (Vision) Our product will solve for young people who work (Target Audience) Problem of being busy and not knowing what to cook (User problem) By giving them an easy way to discover healthy but tasty recipes (Strategy) We will know if our product works, when we see 150 d. active users (Metrics) Credit Nikkel Blasse
- 14. Product vision Input Problem (what) Target audience (who) Output Vision (why) Strategy (how) Process Goals (metrics) Features (the build - roadmap) Credit Nikkel Blasse
- 15. Know your architecture ARCHITECTURE CONTENT RECURRENCEVISION
- 16. Object-Oriented UX Mapping Credit Sophia Voychehovski
- 17. How people think VSHow we build products
- 19. Recipes, Food, spaguetti Chefs, cooks, friends Ingredients, Tomato, pasta Browse Compare Select Buy Restaurants Interaction Design User’s Mental Model
- 20. Recipes, Food, spaguetti Chefs, cooks, friends Ingredients, Tomato, pasta Browse Compare Select Buy Customers Products Orders Sections Restaurants System Architecture Interaction Design User’s Mental Model
- 25. Objects are the meat, the meat!
- 27. App to discover chefs and recipes with healthy ingredients
- 28. App to discover chefs and recipes with healthy ingredients
- 31. StepsRecipe Date Posted NameChef # Followers DescriptionIngredient Price Object Content Metadata
- 32. StepsRecipe Create Edit Like Delete Date Posted NameChef Create Edit Like Delete # Followers DescriptionIngredient Create Edit Like Delete Price Object Content MetadataActions
- 33. Recipe Chef Ingredient Chef Author of Recipes created by Recipes Used in Object Content Metadata Nested ObjectActions Steps Create Edit Like Delete Date Posted Name Create Edit Like Delete # Followers Description Create Edit Like Delete Price
- 34. Recipe Chef Ingredient Chef Author of Recipes created by Recipes Used in Object Content Metadata Nested ObjectActions Steps Create Edit Like Delete Date Posted Name Create Edit Like Delete # Followers Description Create Edit Like Delete Price
- 37. Get ready to prototype
- 38. Structure content the way people expect to find it
- 39. The building is ready, ...make it come alive!
- 40. Know your content ARCHITECTURE CONTENT RECURRENCEVISION
- 41. Know your users — why they come Content strategy
- 42. Know your users — why they come Plan content accordingly Content strategy
- 43. Know your users — why they come Plan content accordingly Learn from your users’ habits Content strategy
- 44. Know your users — why they come Plan content accordingly Learn from your users’ habits Prioritize / Shiny objects on front Content strategy
- 47. Linear Content Offer (no prioritization) Tailored / Linear Content Offer (semi-prioritization)
- 48. Linear Content Offer (no prioritization) Tailored / Linear Content Offer (semi-prioritization) Tailored Content Offer (full prioritization)
- 49. Linear stream of content / chronological Tailored content / chronological /algorithmic Habits of use / algorithmic Content delivery
- 50. Require to consume the piece of content Take to come back for more Invest in getting the piece of content Content update rate Identify the time your users...
- 51. Will your content create a habit? ?!
- 52. Know their habits, ARCHITECTURE CONTENT RECURRENCEVISION motivations, expectations, etc
- 53. What are the triggers moving your users? What are the actions they need to make ? What are the rewards they get? What is the least investment to come back? Building habits
- 55. Reach a common vision of what to build Takeaways
- 56. Reach a common vision of your product Users first = Content first Takeaways
- 57. Reach a common vision of what to build Users first = Content first Content is alive / learn from patterns of use Takeaways
- 58. Reach a common vision of what to build Users first = Content first Content is alive / learn from patterns of use Identify triggers and prepare the stage Takeaways
- 59. Want to know more? Talk to Sandra at (408) 890-2115 ux.nearsoft.com ___________________________________________________________________________ ux-team@nearsoft.comEmail us at