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HOW EFFECTIVE IS THE
COMBINATION OF YOUR
 MAIN PRODUCT AND
  ANCILLARY TEXTS?
             By Isha Sesay (Group 16)


 Visually there is a clear link between my main
 product and my ancillary texts. For example,
  through; Color, Similar fonts/text, Clothing,
            Camera shots and photos.
WHAT ASPECTS OF THE VIDEO LINK WITH
    THE ADVERTISEMENT AND DIGIPAK? COLOR


    In my music video the color blue is a big theme that runs throughout the video. For example, the shots that were filmed at
Mile End features blue graffiti, and there are many shots of the sky. This was done to give the video a very pure atmosphere. Also
in terms of lighting we wanted it to be slightly bright so it could highlight the meaning of the video and song which is to feel good
about your self, confidence and living life, which is why we filmed outside. The color blue is considered beneficial to the mind
and body. It shows human metabolism and produces a calming effect. The color blue is strongly associated with tranquility and
calmness. In heraldry, blue is used to symbolise purity and sincerity.




     This is one of the main reasons why I decided to use this color as well as black and white in my ancillary product. In
comparison, I believe my advertisement is effective as the color scheme makes the photo used and text come alive. The white
glow around the digipak makes it more clear to see as they are the same color. By doing this it doesn't clash or blend in with the
advert itself. The color also gives the impression that he is in the sky, almost flying and feeling free (due to the picture used). I
believe this connotes freedom and beauty as it really reflects on the lyrics of the song "when you finally find what's beautiful, so
wonderful..”
WHAT ASPECTS OF THE VIDEO LINK WITH THE
       ADVERTISEMENT AND DIGIPAK? SIMILAR FONTS



    As our artist hales from East London which is the center for street art/graffiti within the city I thought it
was only right to use a font that emulated this lifestyle. As said before one of the basetracks are filmed at Mile
End skate park which is known for its graffiti. As a group we made sure that this was shown so our target
audience could have an idea about our artists personality and interests. The font used for his name, track list
ect is called "Base 02”.




    It has a very gritty and urban look which mirrors the nature of the music video as it shows skate
boarding something that is common among young people that may live in urban areas. However, a
juxtaposition of the fonts used is shown as "Wonderful" (the title of the album) is more classy and sophisticated
to show that the artist is a "diamond in the rough". I thought this font would show how "Solo" wants his
audience to know that he may have grown up in an urban area but he's reaching for the 'Wonderful' lifestyle
so he can be successful.
WHAT ASPECTS OF THE VIDEO LINK WITH THE ADVERTISEMENT
           AND DIGIPAK? CLOTHING (MISE-EN-SCENE)




    The clothing in the video is very similar to the clothing in the ancillary products so
   the target audience can be familiar with his style and dress sense. In the video 'Solo'
   is seen wearing a hat, printed shirt, basically very similar clothing in the ancillary
   products. As a group we decided that it was best not to change his look in the
   ancillary as we wanted there to be a link.


                                                                                     Video
Ancillary
WHAT ASPECTS OF THE VIDEO LINK WITH THE ADVERTISEMENT
                 AND DIGIPAK? CAMERA SHOTS
                         AND PHOTOS




   In the music video there are various shots especially the ones that show 'Solo'. For example Wide
shots, mid shots, media close ups, close ups, extreme close up, cut it (shows some other part of the
subject in detail, e.g hands). These shots and camera angels are very similar to the pictures used in
my ancillary work. A close up of 'Solo' was used for the outside panel of my digipak (album cover) to
introduce the new artist to his target audience as well as 'the music industry' (show it). I also used a
mid shot photo of him for my inside panel. Here his arms are folded to show that he's in control (show
photo). Another mid shot photo is used in my advertisement to show his full body to the audience.
(Show photo). These shots show his clothing more clearly which may inspire his audience of young
people to have a similar style of dressing which additionally creates a movement for the artist. For
example, many of Nicki Minaj's fans have emulated her stlye by having pink hair (show nicki minaj
and her fans). I used these shots overall because I want his target audience to feel as though they
know him, so they can build a relationship with him through his music, style ect.
HOW SUCCESSFUL DO YOU THINK YOUR MAIN PRODUCT AND
                ANCILLARY TEXTS ARE?




 I think my main product and ancillary texts are very successful as the affiliation
between the two is very clear. They follow the codes and conventions that make it
obvious to a viewing audience that they are in connection with the same artist. I
believe this was effective as I followed what most artist videos and ancillary
products tend to look like, which made mine very believable. I followed examples
such as Beyonce – I..Am Sasha Fierce which uses the clear theme of black and
white for the music videos, album cover and singles.
DO YOU THINK YOUR TARGET AUDIENCE WOULD BE
           ATTRACTED TO THEM? IF NOT, WHY?




 I think my target audience would be attracted to them as they are
mainly young people that will be able to appeal to the artist himself as
he is young, the style of the artist, and also the colors used to reflect on
him and the nature of the song.

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Evaluation q2 isha sesay1

  • 1. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? By Isha Sesay (Group 16) Visually there is a clear link between my main product and my ancillary texts. For example, through; Color, Similar fonts/text, Clothing, Camera shots and photos.
  • 2. WHAT ASPECTS OF THE VIDEO LINK WITH THE ADVERTISEMENT AND DIGIPAK? COLOR  In my music video the color blue is a big theme that runs throughout the video. For example, the shots that were filmed at Mile End features blue graffiti, and there are many shots of the sky. This was done to give the video a very pure atmosphere. Also in terms of lighting we wanted it to be slightly bright so it could highlight the meaning of the video and song which is to feel good about your self, confidence and living life, which is why we filmed outside. The color blue is considered beneficial to the mind and body. It shows human metabolism and produces a calming effect. The color blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolise purity and sincerity.  This is one of the main reasons why I decided to use this color as well as black and white in my ancillary product. In comparison, I believe my advertisement is effective as the color scheme makes the photo used and text come alive. The white glow around the digipak makes it more clear to see as they are the same color. By doing this it doesn't clash or blend in with the advert itself. The color also gives the impression that he is in the sky, almost flying and feeling free (due to the picture used). I believe this connotes freedom and beauty as it really reflects on the lyrics of the song "when you finally find what's beautiful, so wonderful..”
  • 3. WHAT ASPECTS OF THE VIDEO LINK WITH THE ADVERTISEMENT AND DIGIPAK? SIMILAR FONTS  As our artist hales from East London which is the center for street art/graffiti within the city I thought it was only right to use a font that emulated this lifestyle. As said before one of the basetracks are filmed at Mile End skate park which is known for its graffiti. As a group we made sure that this was shown so our target audience could have an idea about our artists personality and interests. The font used for his name, track list ect is called "Base 02”.  It has a very gritty and urban look which mirrors the nature of the music video as it shows skate boarding something that is common among young people that may live in urban areas. However, a juxtaposition of the fonts used is shown as "Wonderful" (the title of the album) is more classy and sophisticated to show that the artist is a "diamond in the rough". I thought this font would show how "Solo" wants his audience to know that he may have grown up in an urban area but he's reaching for the 'Wonderful' lifestyle so he can be successful.
  • 4. WHAT ASPECTS OF THE VIDEO LINK WITH THE ADVERTISEMENT AND DIGIPAK? CLOTHING (MISE-EN-SCENE)  The clothing in the video is very similar to the clothing in the ancillary products so the target audience can be familiar with his style and dress sense. In the video 'Solo' is seen wearing a hat, printed shirt, basically very similar clothing in the ancillary products. As a group we decided that it was best not to change his look in the ancillary as we wanted there to be a link. Video Ancillary
  • 5. WHAT ASPECTS OF THE VIDEO LINK WITH THE ADVERTISEMENT AND DIGIPAK? CAMERA SHOTS AND PHOTOS  In the music video there are various shots especially the ones that show 'Solo'. For example Wide shots, mid shots, media close ups, close ups, extreme close up, cut it (shows some other part of the subject in detail, e.g hands). These shots and camera angels are very similar to the pictures used in my ancillary work. A close up of 'Solo' was used for the outside panel of my digipak (album cover) to introduce the new artist to his target audience as well as 'the music industry' (show it). I also used a mid shot photo of him for my inside panel. Here his arms are folded to show that he's in control (show photo). Another mid shot photo is used in my advertisement to show his full body to the audience. (Show photo). These shots show his clothing more clearly which may inspire his audience of young people to have a similar style of dressing which additionally creates a movement for the artist. For example, many of Nicki Minaj's fans have emulated her stlye by having pink hair (show nicki minaj and her fans). I used these shots overall because I want his target audience to feel as though they know him, so they can build a relationship with him through his music, style ect.
  • 6. HOW SUCCESSFUL DO YOU THINK YOUR MAIN PRODUCT AND ANCILLARY TEXTS ARE?  I think my main product and ancillary texts are very successful as the affiliation between the two is very clear. They follow the codes and conventions that make it obvious to a viewing audience that they are in connection with the same artist. I believe this was effective as I followed what most artist videos and ancillary products tend to look like, which made mine very believable. I followed examples such as Beyonce – I..Am Sasha Fierce which uses the clear theme of black and white for the music videos, album cover and singles.
  • 7. DO YOU THINK YOUR TARGET AUDIENCE WOULD BE ATTRACTED TO THEM? IF NOT, WHY?  I think my target audience would be attracted to them as they are mainly young people that will be able to appeal to the artist himself as he is young, the style of the artist, and also the colors used to reflect on him and the nature of the song.