Enhancing Consumer Trust Through Strategic Content Marketing
Radio drama - My idea
1. Radio Drama
Name of Drama : Change
Genre of Drama: horror, supernatural, fantasy
Key ideas and issues to be addressed: Power, relationships between
family/friends, magic, teenagers.
The drama it’s called “Change” because life of characters change and
follows different magical events, such as Rebecca becomes a witch, Ella
and Rebecca find out they are family, new experiences with magic.
2. The main character in
the drama is Rebecca
who on her 18th
birthday turns into a
teenage witch.
She lives with her grandmother
Jenny, since her parents died in
the car accident. As all the other
teenagers Rebecca
experiencing a period of
rebellion. She does not listen to
her grandma and even more
does not believe in magic.
3. But one day, at school she
meets girl named Ella who
is a witch as well. They
become best friends
quickly and starts
practising magic together.
They using a book of spells that
Grandma Jenny gave it to
Rebecca. In the book, there are
some pages missing which Ella
had it whole life.
4. These pages are the only thing
that belonged to her parents.
Rebecca and Ella always have
been sisters but they find that
out after their fight.
Together they
experience new
life and events.
They become a
family that finally
after 14 years gets
together.
5. MY IDEA
▪ My ideas for the radio play was taken from
my own interests and life experiences. I
wanted to make something that I would enjoy
it as same as my friends. I know that some of
them (especially girls) are big fans of the
same movies and TV series as I am. So I am
pretty sure they would listen to the radio play
from the same genre.
6. ▪ As I am a huge fan of supernatural
stories, I decided that my radio
drama will be about witches,
witchcraft and magic. From the very
beginning I knew the key idea for
the radio play is relationships
between friends and family. Love
stories are too obvious for this type
of movies or broadcasts, for
example- Twilight.
7. The characters that occurs in the
broadcast are the same people that I
met in the real life.
▪ Personally I have a friend that I know
since we were two years old. When
I was 15, I realized that she is more
than my friend, she's part of my
family. The same as in the script,
Rebecca and Ella become best
friends and at the end they become
sisters, and they won’t be alone
anymore.
8. ▪ Rebecca’s
relationship with her
grandmother was an
example of a contact
I had with my
grandma when I
lived with her. The
same as Rebecca
and Grandma Jenny,
we were arguing but
helping each other
as well. So everyday
we have been closer
and closer to each
other.
9.
10. MY AUDIENCE
▪ Young girl (15-25) who:
▪ loves adventures
▪ does crazy things
▪ is not scared to make bad decisions (#yolo)
▪ challenges herself everyday
▪ goes camping every summer
▪ watches movies with a bit of comedy, horror and romance.
▪ is addicted to TV series such as:
-“Pretty Little Liars” (http://www.youtube.com/watch?v=SUO8B47XtGY ),
-“The Vampire Diaries” (http://www.youtube.com/watch?v=_GWtgdAYHMU ),
-“American Horror Story” (http://www.youtube.com/watch?v=zMy5BNoUMhM ).
▪ likes to spend time with her friends and family
▪ finishes book in 2 days
▪ loves shopping in “H&M” and “ZARA”
▪ goes to “Kings of leon”, “Lana Del Rey”, “The Neighborhood” concerts