Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
A2 Media Studies (Evaluation) - Question 4 - Evaluation
1. Question 4: How did you use media
technologies in the Evaluation?
By Tanya McDonald
2. Wordpress
Having all my work on a easy to access website has proved to be very
useful in my evaluation. It has made it easy to show people my work in
order to get their feedback on my trailer, poster and magazine cover;
something which can be done anywhere with a computer (and an
internet connection).
Pros: The evaluation can be easily organised into each question on
the blog and I can get feedback from people by linking the blog to
them.
Cons: Slow internet connection means the work won’t load.
3. Adobe Premiere Pro CS5
I continued to use Premiere Pro after the creation of my trailer
to create videos for my evaluation. It has continued to prove to
be a useful and easy to use software for creating videos, in
particular for my evaluation when I filmed people watching the
trailer or talking about the trailer I was able to play the trailer in
a smaller screen so that the watcher could see what they saw or
understand what they’re explaining.
Pros: It continues to be a useful software for creating
professional looking videos with easy to use effects.
4. SlideShare
SlideShare is a Web 2.0 based slide hosting service. Users can upload files
privately or publicly in the following file formats: PowerPoint, PDF, Keynote or
OpenOffice presentations.
Slideshows are a great way of collecting information together and presenting it
in a way which is more interesting than a word document. SlideShare is a great
way for me to embed the slideshows I create straight into the posts on
Wordpress.
Pros: I have never experienced a problem uploading or sharing slideshows with
this service and it has proved to be a quick and easy method.
Cons: The slideshows embedded in the posts are very small so they need to be
seen at full screen to be read properly.
5. Microsoft Powerpoint/Keynote
Microsoft PowerPoint is a powerful communication tool to present our views and
ideas effectively using diagrams, photos, clip arts, sounds, designs and animated
special effects. Keynote is a presentation software application developed as a part
of the iWork productivity suite by Apple Inc.
I have used both of these programmes in my evaluation to create slideshows of
information about my trailer, magazine cover and poster. It was useful to be able
to go between the two depending on whether I was working at school or at home.
Pros: Both of these programmes are easy to use and create professional
presentations.
Cons: There are sometimes problems with using presentations between the two
programmes.
6. SoundCloud
SoundCloud is an online audio distribution platform which allows
collaboration, promotion and distribution of audio recordings.
I used SoundCloud a lot in my evaluation to upload the audio
interviews I recorded of audience feedback and to embed them on
Wordpress.
Pros: Easy and quick to use and upload audio clips, even if they are all
made public unless you pay.
Cons: Sometimes the audio player (after it has been embedded in a
post) can play up - meaning that the audio cannot be played.
7. Prezi
Prezi is a cloud-based (SaaS) presentation software and storytelling tool for
exploring and sharing ideas on a virtual canvas. Prezi is distinguished by its Zooming
User Interface (ZUI), which enables users to zoom in and out of their presentation
media.
Prezi was a great software to use in my evaluation as it allowed me to use photos,
graphics and writing in an interesting arrangement and also made the presentation
even more interesting with the Zooming animations.
Pros: Fairly easy to create interesting presentations which can be laid out in any way
you want.
Cons: When you are creating the presentation it can often freeze (which isn’t great
when you haven’t saved) and it needs a good internet connection in order to work.
8. SurveyMonkey
SurveyMonkey is a private American company that enables users to create
their own web-survey, using free and enhanced paid products and services.
I only used SurveyMonkey briefly in my evaluation to get the audience
feedback survey online so that I could share it with people and also post it
on Wordpress.
Pros: Easy to create surveys with many different options for questions and
answers.
Cons: You can’t actually embed the survey in a post - you can only share the
link to it.