Tagline: Sets the Unique Selling Point: Location of a lower class area in an location and gives a Awards, ratings and quotes English city is made clear in the basic idea of the plot. attracting an audience. background of the poster. Title: Big, bright and colourful - immediately drawing Immediately attention. apparent The use of who the film red, white is directed by and blue - attracts themakes a clear audience reference to who know of the British his otherflag. Made to films.look a bit like graffiti. Photo: Main characters centre of attention with their Credit Block and Website: Present but very costume suggesting at the time period of the film. Their small - suggesting that the poster would clothes and attitudes seem to reinforce their background. need to be quite big to be able to be read.
Unique Selling Point: Tagline: Sets the Awards, quotes and a location and gives aclear big award in large basic idea of the plot. at the top. Title: The same use of red, white and blue asin the landscape poster. Photo: The same as the By putting the title in landscape poster butthe sky it makes it stand with a much larger sky - out more even though makes the characters it’s smaller than it is in smaller and so less the landscape poster. attention is drawn to them.The director is still clear (and would beimmediately read as it is below the title) so once again acts to attract This is another good those who are familiar example of how the with his work. impact of a poster is decreased when it is turned from a landscape poster into a portrait Credit Block: Still very poster. Because the small in comparison information is spread with the rest of the out it has overall less of poster - the website in an impact and wouldred stands out but is still have to be quite big for hard to read. everything to be read.
Unique Selling Point: Photo: A very impactingThe awards, quotes and photo which ratings are actually the immediately gives an only text on this poster impression of the film but because the photo (painful tattoos - the has such an impact type of people who get there isn’t much such tattoos etc). To attention drawn to any who watch the filmthem. White is probably (or even the trailer)the best colour to use to they realise the make them stand out significance of the but they are still not tattoo - especially the particularly clear. cross - as a sign of joining the group in theTitle: This title does not film. use the red, white and blue present in the This portrait poster hasother posters, however, more of a impact thenit makes as much of an the other portrait impact because of its poster, however, it’s form as a tattoo (and impact makes the how painful it looks). viewer more curious then gives them any There is once again information - so its up credit to the director to them to find out just below the title - in more. Because of the this version of the photo this poster couldposter it is a key part as actually put off manythe impression you get people (as its a bit of the film as you can creepy and violent),guess at the type of film however, this also gives is you know of his a good impression of previous work. what the film is about.
Photo: The beautiful girl with make-up, flower earrings and feathers in her hair suggests at a innocent girl, however, the sudden and abrupt crack in her face creates quite an impact and also Unique Selling Point: gives the impression (as Only uses one quote but was intended) that the the single quote stands girls exterior is actually a out against the blackmask and that the mask is background. beginning to crack. The colours of the photo against the background also creates quite a dark Actor Names: Style impression as the main matches the title. Attracts colours are white, black an audience who knows ofand her pale skin. The fact their other work. that the girl is looking directly at the viewer is also quite impacting and Credit Block: Quite small draws attention to the and in a colour which poster. doesn’t stand out against her skin (so seems to be hard to read by intention) Title: Quite plain and to the point - the title isemphasised in the colour The directors previousand it contrasts with the work is highlighted -background and with the attracting the audience figure. who have seen his other work.
Director credits: The This poster and thedirector and his previous previous seem to have an works are highlighted equal impact but in (even though they are different ways. The quite small) so that previous poster could beaudiences of his previous seem as having slightly work are attracted. more of an impact as the crack is her face is slightly more obvious, however, Photo: The photo is the the pose and expression of opposite of the previous the figure in this poster poster as the background also has a great impact.it now white and the figure is wearing black. Whilejust as pretty and made-up in this photo, she looks less innocent and darker There is no USP on this (even in her expression). poster, however, the actorsHer dress and the feathers names are still present in the foreground and (which could be seen as a background all emphasize USP). the title of the film. Most noticeable in the photo is her hand behind the title which, like the crack on Credit Block: Easier to her face in the previous read then in the previous poster, acts to suggest at a poster but still small. Even violence or darkness the release date of the filmpresent but slightly hidden is quite small on the in the girl. poster.
Photo: The use of a white From the three posters I figure on a white think that this poster background is quite probably has the least dangerous as the figure impact, though some of it can sink into the depends on where the background, however, the poster is placed (for dark make-up of dark red example, if this poster waslips and black and red eyes placed at eye level it would makes the face stand out. be quite frightening to look Even though she has a at, however, on a biggerfairly unemotional face her scale the second poster red eyes are quite scary would probably look(and, like the crack and the better). red hand in the previous posters, show her darker side). While having less in a poster sometimes is a Actors names: Still presentgood thing, this one seems (like in the other two to have taken it a bit too posters) but a bit harder tofar as it’s actually come out read in this version quite plain. because of their colour. Title: The title is in theUnique Selling Point: Like same style as the previousthe other two posters there poster (except in black tois very little use of USPs as stand out against the white the main impact seems to background).come from the photo used. The two awards in this poster are very small and Credit Block: Small and in almost seem lost on the a colour which is slightly page. hard to read like the other two posters.