Localisation World Paris 2012 - Innovative ways to improve operating margins through customized technology solutions
Innovative ways to improve operating margins through customized technology solutions Diego Bartolome, tauyou Diana Sánchez, Nova Language Services The way we communicate is changing and the need for innovative solutions is the result. Many LSPs are faced with the challenge of how to improve productivity, increase revenue and achieve customer satisfaction while remaining quality conscious. Recent developments in the language industry have focused in the integration of machine translation into translation and localization workflows, paving the way for new trends in the market. Nova Language Services, an LSP specialised in medical translations, wanted to improve its operating margins through implementation of this technology, while at the same time retaining its philosophy of high quality. This presentation will show how, with the help of tauyou, Nova Language Services gradually and seamlessly implemented machine translation technologies into its already consolidated operation activities by designing systems that allowed for the integration of translation memories and glossaries into a closely monitored MT workflow. Through a rigurous selection of post-editors, input from language specialists and adherence to ISO quality standards, Nova achieved an average productivity increase of 38%, leading to sharp improvements in the company’s operating margins.
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Localisation World Paris 2012 - Innovative ways to improve operating margins through customized technology solutions
- 1. Innovative ways to improve operating margins through customized technology solutions Diana Sanchez, COO Nova Language Services 17, Mill Lane Stony Stratford MK11 1BQ Buckinghamshire, United Kingdom Tel: +44 (01908) 262 808 Email: nova.uk@nova-transnet.com C/ Corsage, 371, 5ª plantar · 08037 Barcelona Tel: (34) 93 412 465 00 · Fax: (34) 93 317 56 25 Email: nova@nova-transnet.com
- 2. BACKGROUND • Romance language combinations • Spanish and Catalan MT since 2002 • 50% productivity increase • 35% margin increase • Better use of language experts CHALLENGES • 60% of production in other language combinations • Highly specialized medical , legal and financial documentation • Generalized negative attitude of providers toward translation technology tools • On-site implementation costs OBJECTIVES • 10% margin increase • 25% increase in productivity • Faster turnarounds • Integration with CAT workflow • Greater competitiveness, large volume accounts
- 3. Requirements •Rule, statistic or sample-based MT and their combinations in order to obtain the best possible results. •Creation of domain-based MT engines •Design and implementation of on-site MT user/machine systems. Technology Partner •Investment was needed to eliminate one of the greatest barriers for the project which was to have the server within the company's network in order for the company to maintain control of its information. •Funding was obtained thanks to a grant from ACC1Ó a Catalan Government agency dedicated to helping local companies be more competitive throughout the world. Implementation Costs •Server physically IT Infrastructure located in Nova's network structure •Highest performers in the subject areas that were given domains provided detailed assessments and feedback on the quality of the raw output. •Training Post-editors •Integration of MT output into our CAT tool workflow •Analysis and processing of bilingual and monolingual texts exclusively provided by Nova. •Cleaning and validation of publicly available texts for the specific domain. •Training and testing of the engine. Workflow implementation •Development time •Quality Risk Management
- 4. 2002 MT vendor, post-editor 2012 selection, testing, workflow adjustments, specialized corpus Analysis of results, engine training, xliff formats Through local MT vendors specialized in Romance languages Page 1 MT IMPLEMENTATION TIMELINE 2002 - 2008 SPANISH<>CATALAN MT 2009 - 2011 ES>CAT, EN, IT, PT 2008 CAT-MT Integration Project 2008 - 2009 PROJECT REQUIREMENTS
- 5. MT-TM INTEGRATION TM Server MT Server QA Post Editor Super Client Glossary Source File Target File Non- Translata ble Terms Pre-translated File (TM match) Pre-translated File (TM match + MT) QA File Post-Edited File Update TM Server SV File Update MT Server
- 6. RESULTS • Ability to assign higher volume of text to the best providers • Better sales conditions for large volume accounts • Competitive quotes • Ability to meet aggressive deadlines • Lowest complaint rate : 0% • 16% margin increase • 25% faster turnarounds • Improved workflow process through integrated CAT/MT Productivity Customer Service Sales Quality
- 7. Thank You Diego Bartolome CEO tauyou language technology @diegobartolome dbc@tauyou.com Diana Sanchez Lead Project Manager Nova Language Services @NovaLanguageSer diana@nova-transnet.com
Editor's Notes
- Background Nova’s first attempts to incorporate MT into its production processes date back to 2002. At the time, the results proved useful mainly for Romance languages. For Nova, MT primarily applied for Spanish<>Catalan projects, although we were also aware of its possibilities in other combinations including Portuguese and Galician. Results Improved operating margin by 32% Lowered customer's price by 15%. Decreased production time by 50% Allowed highest allotment of assignments to the best providers. Allowed for better sales offers in this small but competitive market.
- Improved operating margin by 16%. Decreased production time by 35% Improved linguistic quality (ability to allocate more assignments to highest performing translators instead of resorting to lower scoring providers means less quality control time and more time for other PM aspects of the workflow). Sales conditions for large volume accounts have improved. Customer feedback has been very positive. No complaints have been recorded for any MT assignment. Many have ended in compliments.