Masthead Date LineKicker Feature Article PhotoCover Line Headline Anchorage FlashPlug Bar Code Selling Line or Banner
The masthead of billboard magazine connotes fun and liveliness through the use of bright, contrasting and mainly primary colours. Billboard represents fame and power whilst having an association with the imagery of towering above everyone else, ensuring celebrities want to be involved with the connotations of the magazine. The main feature on the page is the main copy of ‘M.I.A.’ This is because the font size is the second largest on the page and also the bright blue colour contrasts heavily with the neutral background and draws in the audience. This is also the case as the text describes the main photo and adds meaning to the cover. Very informal, conversational language is used such as “DON’T MISS!” Which is made personal through the direct address and exclamation.
Indirect mode of Direct mode ofaddress can be address can appearmysterious, lively, ‘in yer face’, serious,sombre… warm… Creates a wacky, fun image, sharing an identity with the reader that offers the ‘independence’ of indie music. Enigma – what are they getting up to now?
Colour changes with every issue however they are usually dark or neutral tones sothey don’t clash with the colourful bold masthead. Colour is used for a number ofreasons, for example on the Rihanna cover of billboard, red is used to promotefemininity and sexuality. Whilst on the other hand a greyscale is used to connotemasculinity, power and sophistication. There is three fonts used on the cover, one forthe masthead, one for kickers/anchorage etc and one for small print and details on thebarcode. They help break down information and also help to hold up the structure ofthe cover. Although there is a direct mode of address, the mood seems to be veryrelaxed and powerful, rather than being a ‘super smiler’ and over exaggerating apose to invite a reader. The style is very modern and fits well with the popular musicgenre, all camera shots are mid to close up, either creating a link with the audience orpromoting sexuality as well as representation of clothing through indexical codes. Theuse of space goes against convention although only subtly. The masthead cuts acrossall of the top thirds, instantly jumping out to the reader. This is also apparent as theface is slightly to the middle of the cover. The cover is very relaxed in terms of textalthough all dead space is covered if there is any. The billboard covers are acombination of slick style and fun. The colours always complement each other and thecover image. It is very tidy and is structured into different sections which appear tostay in the same position from cover to cover, for example the main copy andanchorage of the artists name are identical from the Drake and the M.I.A cover.
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