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© 2014 NEOS, LLC 
Take Action to Avoid 
Top 5 KPI Pitfalls
Proprietary and Confidential © NEOS 2014 
2 
The NEOS 
Approach 
What you’ll learn 
Top 5 
Pitfalls Best Practices 
Solutions
Pitfall 1: Lack of Focused Metrics 
Analyzing too many, 
not enough, or the 
wrong metrics. 
Proprietary and Confidential © NEOS 2014 
Pick 12-20 
vital metrics. 
Too few Too many 
Metrics 
NEOS QUICK TIP: Make sure that 
metrics are aligned with your 
corporate strategy!
Pitfall 2: Using Qualitative Metrics 
Qualitative metrics 
Set quantitative 
targets based on 
industry 
benchmarks. 
GREEN but should be RED 
Accurate dashboard 
Proprietary and Confidential © NEOS 2014
Proprietary and Confidential © NEOS 2014 
Pitfall 3: Lack of Credibility 
It takes years to 
build up trust 
…and seconds to 
destroy it. 
Metrics are based 
on data that is not 
accurate, credible, 
or current. 
Ensure data is 
accurate, timely and 
defined very carefully. 
“I went to it once and the data 
was wrong… 
I never used it again!” 
“We worked so hard 
on our scorecard, but 
no one’s using it!” 
-Client
Proprietary and Confidential © NEOS 2014 
Pitfall 4: Qualitative Metrics 
Companies strive for 
perfection so it’s 
never deployed. 
Deploy iteratively and 
quickly and follow the 
“third/third/third rule”. 
PERFECTION 
SPEED
Pitfall 5: Inefficient and Hard to Use 
Hard to access, 
difficult to drill down, 
team of analysts 
writing large 
documents. 
Use a tool to make 
access/drill down 
efficient with a pleasing 
user interface. 
Proprietary and Confidential © NEOS 2014 
VS.
Proprietary and Confidential © NEOS 2014 
The NEOS Approach 
Our KPI approach starts from generic 
categories and narrows down to 
specific drivers making sure to align 
with the vision and operational goals. 
We review several sources to identify 
detailed metrics and select the vital few 
KPIs to drive priorities, performance, and 
behaviors.
Want more 
information? 
Click 
Proprietary and Confidential © NEOS 2014 
Click 
to read 
our case studies 
on KPIs. 
to contact us 
with comments 
or questions.

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Top 5 KPI Pitfalls

  • 1. © 2014 NEOS, LLC Take Action to Avoid Top 5 KPI Pitfalls
  • 2. Proprietary and Confidential © NEOS 2014 2 The NEOS Approach What you’ll learn Top 5 Pitfalls Best Practices Solutions
  • 3. Pitfall 1: Lack of Focused Metrics Analyzing too many, not enough, or the wrong metrics. Proprietary and Confidential © NEOS 2014 Pick 12-20 vital metrics. Too few Too many Metrics NEOS QUICK TIP: Make sure that metrics are aligned with your corporate strategy!
  • 4. Pitfall 2: Using Qualitative Metrics Qualitative metrics Set quantitative targets based on industry benchmarks. GREEN but should be RED Accurate dashboard Proprietary and Confidential © NEOS 2014
  • 5. Proprietary and Confidential © NEOS 2014 Pitfall 3: Lack of Credibility It takes years to build up trust …and seconds to destroy it. Metrics are based on data that is not accurate, credible, or current. Ensure data is accurate, timely and defined very carefully. “I went to it once and the data was wrong… I never used it again!” “We worked so hard on our scorecard, but no one’s using it!” -Client
  • 6. Proprietary and Confidential © NEOS 2014 Pitfall 4: Qualitative Metrics Companies strive for perfection so it’s never deployed. Deploy iteratively and quickly and follow the “third/third/third rule”. PERFECTION SPEED
  • 7. Pitfall 5: Inefficient and Hard to Use Hard to access, difficult to drill down, team of analysts writing large documents. Use a tool to make access/drill down efficient with a pleasing user interface. Proprietary and Confidential © NEOS 2014 VS.
  • 8. Proprietary and Confidential © NEOS 2014 The NEOS Approach Our KPI approach starts from generic categories and narrows down to specific drivers making sure to align with the vision and operational goals. We review several sources to identify detailed metrics and select the vital few KPIs to drive priorities, performance, and behaviors.
  • 9. Want more information? Click Proprietary and Confidential © NEOS 2014 Click to read our case studies on KPIs. to contact us with comments or questions.