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The Big Problem With Small-Business Sites

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Websites are a critical meeting point between small businesses and customers. Maintaining an optimized site is crucial to acquiring new customers, building credibility and nurturing client …

Websites are a critical meeting point between small businesses and customers. Maintaining an optimized site is crucial to acquiring new customers, building credibility and nurturing client relationships. Yet, today, almost 1/3 of small-business owners maintain their websites themselves, neglecting key site functions that consumers want, like mobile optimization, social network integration and user-friendly design. With this infographic, we look at the costly mistakes small-business owners make when they try to maintain their own websites.

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