Don’t be afraid to fail, be positive, and think big – these are the three most important imperatives for new entrepreneurs, says D. Sathish Babu, Founder, UniverCell Telecommunications, and Managing Director of Indus Mobile Distribution Pvt Ltd.

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D. Sathish Babu, Founder, UniverCell
Telecommunications

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Don’t be afraid to fail – Successful entrepreneurs, if you notice, will fail-failsucceed, fail-fail-fail-succeed, fail-succeed-fail-succeed, succeed-succeed-succeed,
like that. So, don’t be afraid to fail. If you didn’t fail, you are a failure. If you fail to
fail, you are a failure. Failure is the gateway to success, don’t be afraid to fail, get
up and run again. That’s no. 1 message.
Be positive – Think about what you want to get. Say, you want to buy a car; think
that you are buying a car. Keep talking to yourself, mesmerise yourself. Say, you
want to do a business of Rs 100 crore or Rs 200 crore; keep talking, my business is
going to do 100 crore, 100 crore, every day; it will become a habit, and happen. Be
positive and think. Whatever you want to do is in your mind. If your mind decides,
you will do it.
Think big – When I started UniverCell, I had one store. But, at that time itself, I
thought I will be present all across the country. Right now, I have completed 16
years, and am just crossing the south. I have gone to Mumbai, Pune and set up
stores; then the west we are covering during the next 12 months. Today I am close
to 500 stores. Look at my company name, it’s UniverCell, it’s something big. Don’t
think small. If others are working for 10 hours, you work for 18 hours. This is my
fourth point work hard… (Story)