14. PANDA
The ‘content update’
Targeting affiliates and low quality sites
15. PANDA
The ‘content update’
Targeting affiliates and low quality sites
Duplication and cookie cutter text
16. PANDA
The ‘content update’
Targeting affiliates and low quality sites
Duplication and cookie cutter text
Ecommerce sites and information sites
badly hit
82. ANY QUESTIONS?
Visit:
LibertyMarketing.co.uk
Connect:
uk.LinkedIn.com/in/MrGarethMorgan
Follow:
@LibertySEOs
Editor's Notes
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Huge topic\nHundreds of changes each year\nOnly highlighting the few main ones\n
Huge topic\nHundreds of changes each year\nOnly highlighting the few main ones\n
Huge topic\nHundreds of changes each year\nOnly highlighting the few main ones\n
Panda updates that changed SEO in 2011 came back throughout 2012\nPenguin version 1 in April and 2 in May\nVenice earlier in the year but not as high profile\nNot a big update or filter but social changes are happening to search right now\n
Panda updates that changed SEO in 2011 came back throughout 2012\nPenguin version 1 in April and 2 in May\nVenice earlier in the year but not as high profile\nNot a big update or filter but social changes are happening to search right now\n
Panda updates that changed SEO in 2011 came back throughout 2012\nPenguin version 1 in April and 2 in May\nVenice earlier in the year but not as high profile\nNot a big update or filter but social changes are happening to search right now\n
Panda updates that changed SEO in 2011 came back throughout 2012\nPenguin version 1 in April and 2 in May\nVenice earlier in the year but not as high profile\nNot a big update or filter but social changes are happening to search right now\n
Panda updates that changed SEO in 2011 came back throughout 2012\nPenguin version 1 in April and 2 in May\nVenice earlier in the year but not as high profile\nNot a big update or filter but social changes are happening to search right now\n
Lots of collateral damage.\nCan recover from it but it is a lot of work, involving re-writing pages and dropping thin ones\n
Lots of collateral damage.\nCan recover from it but it is a lot of work, involving re-writing pages and dropping thin ones\n
Lots of collateral damage.\nCan recover from it but it is a lot of work, involving re-writing pages and dropping thin ones\n
Lots of collateral damage.\nCan recover from it but it is a lot of work, involving re-writing pages and dropping thin ones\n
Lots more collateral damage.\nCan recover from it but links need to be chopped off, anchor text changed, keywords altered on-page and new quality links put in place\n
Lots more collateral damage.\nCan recover from it but links need to be chopped off, anchor text changed, keywords altered on-page and new quality links put in place\n
Lots more collateral damage.\nCan recover from it but links need to be chopped off, anchor text changed, keywords altered on-page and new quality links put in place\n
Lots more collateral damage.\nCan recover from it but links need to be chopped off, anchor text changed, keywords altered on-page and new quality links put in place\n
Local results show up even if a user doesn’t specify a location in their search query\nGet lots of reviews and dominate local SEO\n
Local results show up even if a user doesn’t specify a location in their search query\nGet lots of reviews and dominate local SEO\n
Google Plus being pushed onto us all. Places, Google Accounts, need + now. Going to be a lot bigger in the future whether we like it or not.\nPlus results are taking up the search results, most noticeable with the author tab.\nEarly stages but they say it’s of interest going forward\n\n
Google Plus being pushed onto us all. Places, Google Accounts, need + now. Going to be a lot bigger in the future whether we like it or not.\nPlus results are taking up the search results, most noticeable with the author tab.\nEarly stages but they say it’s of interest going forward\n\n
Google Plus being pushed onto us all. Places, Google Accounts, need + now. Going to be a lot bigger in the future whether we like it or not.\nPlus results are taking up the search results, most noticeable with the author tab.\nEarly stages but they say it’s of interest going forward\n\n
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Not just Google products like Plus and Analytics that have changed.\nTheir main product, their search engine, is also more social\nThe more you interact socially and the more viral your content, the further it goes\nValidates a real business versus an affiliate\n
Not just Google products like Plus and Analytics that have changed.\nTheir main product, their search engine, is also more social\nThe more you interact socially and the more viral your content, the further it goes\nValidates a real business versus an affiliate\n
Not just Google products like Plus and Analytics that have changed.\nTheir main product, their search engine, is also more social\nThe more you interact socially and the more viral your content, the further it goes\nValidates a real business versus an affiliate\n
Lots of little AdWords tweaks throughout the year and probably more adCenter ones but two of the things that matter the most are these integrations and what you can now do with them\n
Lots of little AdWords tweaks throughout the year and probably more adCenter ones but two of the things that matter the most are these integrations and what you can now do with them\n
Lots of little AdWords tweaks throughout the year and probably more adCenter ones but two of the things that matter the most are these integrations and what you can now do with them\n
data from the merchant centre\nbeen in adwords for a while but this year it was pushed and \n
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In analytics you can set up remarketing lists, i.e. the groups of people that perform certain actions such as visit a page, buy a product\n
These can be quite complex, e.g. I want to advertise to people who read a certain blog post, then visit the payment page but do not check out. The ones that check out but only spent £10 I want to show this advert instead.\nHugely powerful in the finance sectors, ecommerce and training ones we have worked in\n
Import into AdWords and it shows you how many people each list is likely to show adverts for\n
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Last week, nearly half the results on the top 2 pages on Google for ‘payday loans’ (highly competed for phrase) were hacked sites. \nNot good and won’t last for long. Big changes are on the way\n
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Product descriptions should be unique\nNo cookie cutter text\nContent strategy is key to everything. Great content gets great links, makes social media work.\n\n
Product descriptions should be unique\nNo cookie cutter text\nContent strategy is key to everything. Great content gets great links, makes social media work.\n\n
Product descriptions should be unique\nNo cookie cutter text\nContent strategy is key to everything. Great content gets great links, makes social media work.\n\n
Google guideline to its reviewers is consider ‘low quality sites’ ones with...\nIf doing social or not, should get up Plus properly and use the GOogle products from it, such as Plus Local and Authorship\n
Google guideline to its reviewers is consider ‘low quality sites’ ones with...\nIf doing social or not, should get up Plus properly and use the GOogle products from it, such as Plus Local and Authorship\n
Google guideline to its reviewers is consider ‘low quality sites’ ones with...\nIf doing social or not, should get up Plus properly and use the GOogle products from it, such as Plus Local and Authorship\n
PPC becoming more expensive but it is still fairly easy to outperform competitors\nGive these a thorough testing\n
PPC becoming more expensive but it is still fairly easy to outperform competitors\nGive these a thorough testing\n
PPC becoming more expensive but it is still fairly easy to outperform competitors\nGive these a thorough testing\n
PPC becoming more expensive but it is still fairly easy to outperform competitors\nGive these a thorough testing\n