1. Case Study – Director Floria Sigismondi Rebecca Cooper

3. Visual Style As well as being a music video director, Floria is also very well known for her photography and artwork. Her artistic visuals much like her video work, is very disturbing and unique which then grabs the audiences attention by not being so mainstream. Her extravagant style has been best described as a marriage to the bride of Frankenstein.

4. Influences & Narrative Elements One of Sigismondi's primary influences is the work of noted photographer Joel-Peter Witkin, whose stills feature freakish characters and an disrespect for religion and art history. She has also drawn inspiration from the paintings of Francis Bacon, which is most noticeable in David Bowie’s video for Dead Man Walking, a piece notable for its angular sets and brightly tinted palette of green, blue, red and yellow. Floria has done many videos for artists under the genre of alternative, which is shown through her videos as being very different, her work is not mainstream as it produces a uniqueness and the outcome of every video is varied. She always uses the artists in the videos to promote them further, and the visuals sometimes correspond with the lyrics, depending on the song and artist.

5. Incorporating it into my own video Dark imagery, is something I aspire too as a photographer and would like to incorporate some of Floria’s styles into my own production, however the artist I am using is slightly lighter and less dramatic (more classical/ alternative) so some of the visuals I have may not relate to the genre of my chosen artist. Although some of my other ideas influenced by Floria can be incorporated such as her use of jittery camerawork and stop motion which is something I would like to achieve in my own music video. Print screen of The White Stripes – Blue Orchid

6. Analysis of “The Beautiful People” – Marilyn Manson Manson is presented as a ghostly, 13'-tall dictator in controversial attire and prosthetic makeup, he appears to be cheering on a crowd reminiscent to a fascist rally Narrative An abandoned distillery decorated with medical prostheses and laboratory equipment. Location Jittery camerawork, intercuts, stop motion Edit The lighting in this video is very dark, relating to the genre of the artist, the darkness of the lighting also contributes to the storyline and visuals as it represents a nightmarish atmosphere. Lighting Fast cuts, extreme close-ups of earth worms and dismantled mannequins, handheld camera Camera Component

7. Analysis of “Fighter”- Christina Aguilera This video shows the metamorphosis of Aguilera’s slow, yet steady progression of her inner – strength, from being heartbroken, to becoming unbreakable. Narrative Derelict warehouse/ or studio made to look abandoned creating a more dark atmosphere Location Transformations of Christina – evolving from a pupa to larva smashing of glass, computer generated. Edit This is Christina’s darkest and most unusual video, so the lighting is not as recognizable in this video as it may be in some of her other well known videos as she is not recognized as an artist under this sort of video genre, however it relates to the song and overall narrative and visuals. Lighting Constant circling of artist, focusing on her more than any of the other details. Camera Component

8. Analysis of Supermassive Black Hole - Muse The concept of this video, is a recurring dream of Floria’s in which dancers wearing masks of their own faces fill a dark mirrored room Narrative Small antique furniture shop Location Intercut of images of dancers in Zentai suits, flashes of black circles symbolizing supermassive black holes, computer generated images – space beings Edit Coloured lighting to contrast with the other use of bright colours. Dark lighting to relate to alternative genre Lighting Hand held camera, jolty, focus’s on the band Camera Component