This document discusses various design elements used in magazines and newspapers, including mastheads, headlines, captions, dates, barcodes, menus, banners, covers, and pictures. It notes how these elements are used to guide the reader, signify importance, and draw attention through techniques like the rule of thirds in photographs and use of large capital letters. Color schemes and ways images are presented, with faces more prominent than text, also aim to engage readers.

1. Selling line Masthead Headline Feature article photo Anchorage Secondary Lead Caption Flash Date line Barcode Menu Strip

2. Plug Kickers Masthead Banner Kicker Cover Lines Cover line Headline Menu Strip Anchorage Secondary lead Barcode Menu Strip

4. The colours yellow and black signify danger The way the pictures are used suggests that the readers will recognise the faces rather than the band names as all the text is smaller and the pictures take up most of the page.

5. Use of rule of thirds in the picture, one person takes up the majority of the first third and half of the second third. The second third has three people in it and the third has three people in it too. Direct mode of address throughout the whole image Colour scheme follows through Use of large capital letter will draw the reader into the text without them knowing.