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Ziplex Brand Story
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Ziplex Brand Story

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  • 1. Testimony.“Nametag International is very professional, “Nametag is highly professional, creative andhighly energetic and skilled at strategic delivers excellent customer service.” New Products Team ZIPLEX®thinking.” Director, Marketing Schering-Plough Wyeth “The work of Nametag is outstanding! The“Every facet of the project was handled name has advanced our business position.”professionally and enthusiastically. It made a Vice President Marketinghuge project a piece of cake!” Urologix Director, Marketing American Medical Systems “As a rule, I am someone cautious in using consultants, but definitely not in the brandChallenge“What most impressed me about Nametag’s strategy and naming area. The expertise ofDevelop a name for a gene expression Nametag International is exceptional. Theywork was the way that they based their analysis platform are smart, strategic, easy to work with andprocess and creative work on our businessstrategy and made that the foundation and very, very effective. I’ve worked with them forSolution the project’s direction.”compass of years and plan to continue doing so.” Vice President, Marketing CEONametag® developed the name Ziplex® to convey the efficiency of aRegions new Boston Scientificgene-expression analysis system.“The name CareSource as a brand has been “Nametag’s work was great on this project.phenomenal; it has served us so well. We The name is perfect.“could not have done this without you.” Marketing Communications Manager CEO Transoma Medical CareSource “The final results met and exceeded the“The nomenclature strategy work that Nam- project criteria.”etag conducted has been nothing short Director, Marketing ”The project process was excellent and the end resultof remarkable. Without a doubt it was an CNS achieved everything we wanted to accomplish!”excellent investment of resources and time tocreate a memorable identity, which was “The work we have done on positioning withcritical to the projects success.” Nametag is the best work we have ever done. CEO President & CEO It really has helped set our business apart Allina Hospitals & Clinics from the competition.” Xceed Molecular Vice President, Marketing HealthPartners nametagintl.com