Describing the process of customer development, how to each our for customers and how to collect information. What is a minimum viable product, how to use the MVP to attract early adapters

1. 1

2. Customer
discovery
Customer
validation
Customer
creation
Company
building
2

3. 3
Hypothesis

4. Buildhypothesis
Who do
you think
are your
customers?
Testhypothesis
Interviews
Validateinformation
Creating a
list of core
customers,
or pivot!
4

5. Leading
questions
• What are your customers problems?
• How do they priorities those problems?
• How they are dealing with the problems?
• How much they par/willing to pay to solve these
problems?
Listen more
• Make sure you are building a conversation, and
give your proposed customer the chance to talk,
every word counts!
Analyze
• Take notes, make sure you have enough data to
analyze when you go back to your working area!
5

6. 6
Hypothesis
Continue
YES!
NO!

7. 7

8. 8
 Having your first few customers
doesn’t mean you are succeeding!
 Some customers are buying your
product just because they love
trying new stuff!
 Building strong connections with
your first customers
 Listen, don’t defend, don’t sell,
make sure to listen
 Criticizing your product is not
always a bad thing, take the
feedback and filter the things that
matters

9. 9

10. 10
Develop
Test
Learn
DesignCustomers
study inputs MVP-x

11. 11
Customers
study inputs MVP-x
Design
Develop
Test
Learn

12. 12

13. 4