WGM4 - Pecha Kucha - MobileWeb

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Seminar Web Goes Mobile 4 - Pecha Kucha session - presentation by Danny Lein, MobileWeb.be

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WGM4 - Pecha Kucha - MobileWeb

  1. 1. A positive business impulse through mobile applications<br />
  2. 2. Overview of MobileWeb.be Plug & Play Solutions<br />Mobile Internet<br />Mobile Payment<br />Mobile Entertainment<br />Mobile Marketing<br />Connectivity & Messaging<br />
  3. 3. SMS improves efficiency of business processes<br />
  4. 4. SMS improves efficiency of business processes<br />- 1 -<br />It saves<br />€€€<br />
  5. 5. SMS improves efficiency of business processes<br />- 2 -<br />It’s very personal<br />
  6. 6. SMS improves efficiency of business processes<br />- 3 -<br />It’s actually being read!<br />
  7. 7. SMS improves efficiency of business processes<br />- 4 -<br />You reach everyone<br />
  8. 8. SMS improves efficiency of business processes<br />- 5 -<br />It is <br />extremely fast<br />
  9. 9. SMS improves efficiency of business processes<br />- 6 -<br />You get feedback!<br />
  10. 10. SMS improves efficiency of business processes<br />- 7 -<br />Hey, it’s <br />trendy<br />
  11. 11. High impact SMS applications<br />
  12. 12. Some reference customers and partners<br />
  13. 13. Plug & Play Connectivity Solution<br />How do we help our customers?<br />
  14. 14. Web or App?<br />?<br />App<br />Web<br />
  15. 15. Framework for developing a mobile media strategy<br />Mobile internet is rapidly growing, especially among youngsters and professionals. <br />News and entertainment are top categories. User experience and speed make the difference.<br />Web or App? First “bet on the web”.Invest in Apps for marketing and monetization purposes.<br />Yes, you can ... make money on mobile. But don’t expect short term miracles.<br />
  16. 16. Mobile advertising market will be bigger than internet advertising market<br />“In a few years, mobile advertising will generate more revenue than advertising on the normal Web.” Eric Schmidt – CEO Google<br />
  17. 17. Rapid evolution of the mobile internet after a slow start<br /> 3G Broadband<br /> Smartphones<br /> Flat rate plans<br />Gartner prediction<br />2008<br />2011<br />1999<br />
  18. 18. Website versus mobile site consumption<br />Website<br />Mobile<br />
  19. 19. The iTunesAppStore has seen a fenomenalgrowth over the pastyear<br />Volumes<br /><ul><li> 2 bio downloads
  20. 20. 89.000 apps
  21. 21. 97.000 apps seen
  22. 22. 24% free apps
  23. 23. 21.500 publishers
  24. 24. 120.000 developers</li></ul>Revenues<br /><ul><li> 13 – 21% of downloaded apps are paid
  25. 25. Avg price 3 USD
  26. 26. Total revenue estimate: 200 – 360 mio USD/quarter</li></ul>Source: Apple, Wikipedia, Bernstein Research<br />
  27. 27. Games, entertainment and books are the main categories in the iTunesAppStore<br />
  28. 28. Web applications offer advantages in terms of discovery and innovation; apps allow to tap into new revenue sources<br />Web<br />App<br /><ul><li>Accessible on multiple platforms and devices
  29. 29. Accessible on 1 OS/platform
  30. 30. Better usage platform features</li></ul>Devices<br /><ul><li>Need online connection
  31. 31. No need for online connection; background sync</li></ul>Network<br /><ul><li>Innovation: fast and low cost deployment / adaptation
  32. 32. Multi-platform / multi-release is complex and expensive</li></ul>Deployment<br /><ul><li>Search engines
  33. 33. App Store
  34. 34. Hype & word of mouth</li></ul>Discovery<br /><ul><li>Advertizing
  35. 35. Per download/subscription
  36. 36. Advertizing</li></ul>Monetization<br />
  37. 37. Google “bets on the mobile web” and mobilizes all the existing internet services<br />
  38. 38. Plug & Play<br />Mobile Internet Server<br />MobileWeb offers a complete solution to launch your business on the mobile platform<br />
  39. 39. Designing for optimal user experience<br />Mobile User Experience should be<br />Fast<br /><ul><li>Limited graphical elements</li></ul>Extremely simple<br /><ul><li>Maximum 3 clicks</li></ul>Tailor made<br /><ul><li>A whole website doesn’t fit on a phone. </li></li></ul><li>Discovery mechanism: search engine versus marketplace<br /> maximum relevance<br /> maximum turnover<br />
  40. 40. XML<br />RSS<br />SOAP<br />MobileWeb<br />Mobile InternetServer<br />Content<br />Maximum reuse of existing content and feeders<br />MobileWeb offers a dedicated platform enabling the quick development of mobile site based on existing content<br />
  41. 41. Plug and play modular solutions allow for quick and low cost implementation tracks<br />Live sports<br />News publishing<br />Event catalog<br />Lead generation<br />Web-to-mobile gateway<br />
  42. 42. MobileWeb has a proven experience to bring your business a positive impulse through mobile applications<br />Plug & Play<br />Mobile Internet Server<br />Plug & Play Connectivity Solution<br />

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