WGM4 - Pecha Kucha - MobileWeb

A positive business impulse through mobile applications

Overview of MobileWeb.be Plug & Play Solutions
Mobile Internet
Mobile Payment
Mobile Entertainment
Mobile Marketing
Connectivity & Messaging

SMS improves efficiency of business processes

- 1 -
It saves
€€€

- 2 -
It’s very personal

- 3 -
It’s actually being read!

- 4 -
You reach everyone

- 5 -
It is
extremely fast

- 6 -
You get feedback!

- 7 -
Hey, it’s
trendy

High impact SMS applications

Some reference customers and partners

Plug & Play Connectivity Solution
How do we help our customers?

Web or App?
?
App
Web

Framework for developing a mobile media strategy
Mobile internet is rapidly growing, especially among youngsters and professionals.
News and entertainment are top categories. User experience and speed make the difference.
Web or App? First “bet on the web”.Invest in Apps for marketing and monetization purposes.
Yes, you can ... make money on mobile. But don’t expect short term miracles.

Mobile advertising market will be bigger than internet advertising market
“In a few years, mobile advertising will generate more revenue than advertising on the normal Web.” Eric Schmidt – CEO Google

Rapid evolution of the mobile internet after a slow start
3G Broadband
Smartphones
Flat rate plans
Gartner prediction
2008
2011
1999

Website versus mobile site consumption
Website
Mobile

The iTunesAppStore has seen a fenomenalgrowth over the pastyear
Volumes
2 bio downloads
89.000 apps
97.000 apps seen
24% free apps
21.500 publishers
120.000 developers
Revenues
13 – 21% of downloaded apps are paid
Avg price 3 USD
Total revenue estimate: 200 – 360 mio USD/quarter
Source: Apple, Wikipedia, Bernstein Research

Games, entertainment and books are the main categories in the iTunesAppStore

Web applications offer advantages in terms of discovery and innovation; apps allow to tap into new revenue sources
Web
App
Accessible on multiple platforms and devices
Accessible on 1 OS/platform
Better usage platform features
Devices
Need online connection
No need for online connection; background sync
Network
Innovation: fast and low cost deployment / adaptation
Multi-platform / multi-release is complex and expensive
Deployment
Search engines
App Store
Hype & word of mouth
Discovery
Advertizing
Per download/subscription
Advertizing
Monetization

Google “bets on the mobile web” and mobilizes all the existing internet services

Plug & Play
Mobile Internet Server
MobileWeb offers a complete solution to launch your business on the mobile platform

Designing for optimal user experience
Mobile User Experience should be
Fast
Limited graphical elements
Extremely simple
Maximum 3 clicks
Tailor made
A whole website doesn’t fit on a phone.

Discovery mechanism: search engine versus marketplace
 maximum relevance
 maximum turnover

XML
RSS
SOAP
MobileWeb
Mobile InternetServer
Content
Maximum reuse of existing content and feeders
MobileWeb offers a dedicated platform enabling the quick development of mobile site based on existing content

Plug and play modular solutions allow for quick and low cost implementation tracks
Live sports
News publishing
Event catalog
Lead generation
Web-to-mobile gateway

MobileWeb has a proven experience to bring your business a positive impulse through mobile applications
Plug & Play
Mobile Internet Server
Plug & Play Connectivity Solution

WGM4 - Pecha Kucha - MobileWeb

by MobileWeb on Nov 19, 2009

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