WGM4 - Pecha Kucha - MobileWeb
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WGM4 - Pecha Kucha - MobileWeb

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Seminar Web Goes Mobile 4 - Pecha Kucha session - presentation by Danny Lein, MobileWeb.be

Seminar Web Goes Mobile 4 - Pecha Kucha session - presentation by Danny Lein, MobileWeb.be

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WGM4 - Pecha Kucha - MobileWeb WGM4 - Pecha Kucha - MobileWeb Presentation Transcript

  • A positive business impulse through mobile applications
  • Overview of MobileWeb.be Plug & Play Solutions
    Mobile Internet
    Mobile Payment
    Mobile Entertainment
    Mobile Marketing
    Connectivity & Messaging
  • SMS improves efficiency of business processes
  • SMS improves efficiency of business processes
    - 1 -
    It saves
    €€€
  • SMS improves efficiency of business processes
    - 2 -
    It’s very personal
  • SMS improves efficiency of business processes
    - 3 -
    It’s actually being read!
  • SMS improves efficiency of business processes
    - 4 -
    You reach everyone
  • SMS improves efficiency of business processes
    - 5 -
    It is
    extremely fast
  • SMS improves efficiency of business processes
    - 6 -
    You get feedback!
  • SMS improves efficiency of business processes
    - 7 -
    Hey, it’s
    trendy
  • High impact SMS applications
  • Some reference customers and partners
  • Plug & Play Connectivity Solution
    How do we help our customers?
  • Web or App?
    ?
    App
    Web
  • Framework for developing a mobile media strategy
    Mobile internet is rapidly growing, especially among youngsters and professionals.
    News and entertainment are top categories. User experience and speed make the difference.
    Web or App? First “bet on the web”.Invest in Apps for marketing and monetization purposes.
    Yes, you can ... make money on mobile. But don’t expect short term miracles.
  • Mobile advertising market will be bigger than internet advertising market
    “In a few years, mobile advertising will generate more revenue than advertising on the normal Web.” Eric Schmidt – CEO Google
  • Rapid evolution of the mobile internet after a slow start
    3G Broadband
    Smartphones
    Flat rate plans
    Gartner prediction
    2008
    2011
    1999
  • Website versus mobile site consumption
    Website
    Mobile
  • The iTunesAppStore has seen a fenomenalgrowth over the pastyear
    Volumes
    • 2 bio downloads
    • 89.000 apps
    • 97.000 apps seen
    • 24% free apps
    • 21.500 publishers
    • 120.000 developers
    Revenues
    • 13 – 21% of downloaded apps are paid
    • Avg price 3 USD
    • Total revenue estimate: 200 – 360 mio USD/quarter
    Source: Apple, Wikipedia, Bernstein Research
  • Games, entertainment and books are the main categories in the iTunesAppStore
  • Web applications offer advantages in terms of discovery and innovation; apps allow to tap into new revenue sources
    Web
    App
    • Accessible on multiple platforms and devices
    • Accessible on 1 OS/platform
    • Better usage platform features
    Devices
    • Need online connection
    • No need for online connection; background sync
    Network
    • Innovation: fast and low cost deployment / adaptation
    • Multi-platform / multi-release is complex and expensive
    Deployment
    • Search engines
    • App Store
    • Hype & word of mouth
    Discovery
    • Advertizing
    • Per download/subscription
    • Advertizing
    Monetization
  • Google “bets on the mobile web” and mobilizes all the existing internet services
  • Plug & Play
    Mobile Internet Server
    MobileWeb offers a complete solution to launch your business on the mobile platform
  • Designing for optimal user experience
    Mobile User Experience should be
    Fast
    • Limited graphical elements
    Extremely simple
    • Maximum 3 clicks
    Tailor made
    • A whole website doesn’t fit on a phone.
  • Discovery mechanism: search engine versus marketplace
     maximum relevance
     maximum turnover
  • XML
    RSS
    SOAP
    MobileWeb
    Mobile InternetServer
    Content
    Maximum reuse of existing content and feeders
    MobileWeb offers a dedicated platform enabling the quick development of mobile site based on existing content
  • Plug and play modular solutions allow for quick and low cost implementation tracks
    Live sports
    News publishing
    Event catalog
    Lead generation
    Web-to-mobile gateway
  • MobileWeb has a proven experience to bring your business a positive impulse through mobile applications
    Plug & Play
    Mobile Internet Server
    Plug & Play Connectivity Solution