WGM4 - Pecha Kucha - MobileWeb

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MobileWeb

Seminar Web Goes Mobile 4 - Pecha Kucha session - presentation by Danny Lein, MobileWeb.be

Business Technology

A positive business impulse through mobile applications

Overview of MobileWeb.be Plug & Play Solutions Mobile Internet Mobile Payment Mobile Entertainment Mobile Marketing Connectivity & Messaging

SMS improves efficiency of business processes

SMS improves efficiency of business processes - 1 - It saves €€€

SMS improves efficiency of business processes - 2 - It’s very personal

SMS improves efficiency of business processes - 3 - It’s actually being read!

SMS improves efficiency of business processes - 4 - You reach everyone

SMS improves efficiency of business processes - 5 - It is extremely fast

SMS improves efficiency of business processes - 6 - You get feedback!

SMS improves efficiency of business processes - 7 - Hey, it’s trendy

Plug & Play Connectivity Solution How do we help our customers?

Framework for developing a mobile media strategy Mobile internet is rapidly growing, especially among youngsters and professionals. News and entertainment are top categories. User experience and speed make the difference. Web or App? First “bet on the web”.Invest in Apps for marketing and monetization purposes. Yes, you can ... make money on mobile. But don’t expect short term miracles.

Mobile advertising market will be bigger than internet advertising market “In a few years, mobile advertising will generate more revenue than advertising on the normal Web.” Eric Schmidt – CEO Google

Rapid evolution of the mobile internet after a slow start 3G Broadband Smartphones Flat rate plans Gartner prediction 2008 2011 1999

Website versus mobile site consumption Website Mobile

The iTunesAppStore has seen a fenomenalgrowth over the pastyear Volumes ,[object Object]

120.000 developersRevenues ,[object Object]

Total revenue estimate: 200 – 360 mio USD/quarterSource: Apple, Wikipedia, Bernstein Research

Games, entertainment and books are the main categories in the iTunesAppStore

Web applications offer advantages in terms of discovery and innovation; apps allow to tap into new revenue sources Web App ,[object Object]

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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Social Media Marketing Trends 2024 // The Global Indie Insights

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WGM4 - Pecha Kucha - MobileWeb

1. A positive business impulse through mobile applications

2. Overview of MobileWeb.be Plug & Play Solutions Mobile Internet Mobile Payment Mobile Entertainment Mobile Marketing Connectivity & Messaging

3. SMS improves efficiency of business processes

4. SMS improves efficiency of business processes - 1 - It saves €€€

5. SMS improves efficiency of business processes - 2 - It’s very personal

6. SMS improves efficiency of business processes - 3 - It’s actually being read!

7. SMS improves efficiency of business processes - 4 - You reach everyone

8. SMS improves efficiency of business processes - 5 - It is extremely fast

9. SMS improves efficiency of business processes - 6 - You get feedback!

10. SMS improves efficiency of business processes - 7 - Hey, it’s trendy

11. High impact SMS applications

12. Some reference customers and partners

13. Plug & Play Connectivity Solution How do we help our customers?

14. Web or App? ? App Web

15. Framework for developing a mobile media strategy Mobile internet is rapidly growing, especially among youngsters and professionals. News and entertainment are top categories. User experience and speed make the difference. Web or App? First “bet on the web”.Invest in Apps for marketing and monetization purposes. Yes, you can ... make money on mobile. But don’t expect short term miracles.

16. Mobile advertising market will be bigger than internet advertising market “In a few years, mobile advertising will generate more revenue than advertising on the normal Web.” Eric Schmidt – CEO Google

17. Rapid evolution of the mobile internet after a slow start 3G Broadband Smartphones Flat rate plans Gartner prediction 2008 2011 1999

18. Website versus mobile site consumption Website Mobile

19.

20. 89.000 apps

21. 97.000 apps seen

22. 24% free apps

23. 21.500 publishers

24.

25. Avg price 3 USD

26. Total revenue estimate: 200 – 360 mio USD/quarterSource: Apple, Wikipedia, Bernstein Research

27. Games, entertainment and books are the main categories in the iTunesAppStore

28.

29. Accessible on 1 OS/platform

30.

31.

32.

33. App Store

34.

35. Per download/subscription

36. AdvertizingMonetization

37. Google “bets on the mobile web” and mobilizes all the existing internet services

38. Plug & Play Mobile Internet Server MobileWeb offers a complete solution to launch your business on the mobile platform

39.

40. XML RSS SOAP MobileWeb Mobile InternetServer Content Maximum reuse of existing content and feeders MobileWeb offers a dedicated platform enabling the quick development of mobile site based on existing content

41. Plug and play modular solutions allow for quick and low cost implementation tracks Live sports News publishing Event catalog Lead generation Web-to-mobile gateway

42. MobileWeb has a proven experience to bring your business a positive impulse through mobile applications Plug & Play Mobile Internet Server Plug & Play Connectivity Solution

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