Released: April 2012
In today’s mobile age, virtually every industry is leveraging mobile technologies to expand self-service channels and to improve those already in place. The insurance industry is no exception. Today, customers can access their policies, file claims, and get quotes – all with the convenience of using a smartphone or tablet. However, insurers are only just beginning to capitalize on the full value that mobile solutions can deliver. There are new options for solutions that go beyond just simple transactions. It is now possible to improve top and bottom line growth, and transform both the customer experience and business processes across the entire value chain, by simply changing the way information is captured and utilized.
Advanced mobile technologies offer insurers the power and potential to truly differentiate themselves in the marketplace. Mobile imaging solutions provide a perfect example. They present an opportunity to revolutionize the way insurers do business, and to bring simplicity and synergy to currently segmented areas in insurance companies. Maximizing competitive distinction in the area of mobile technologies will move insurers into prime positions in the market. SMA’s research and insights identify major benefits. Insurers are able to:
Drive growth through differentiation by using advanced technologies to deliver convenient and immediate self-service interactions – creating the “wow” factor for the customer.
Increase profitability by reducing operational costs and, at the same time, gathering more accurate and complete data – unleashing the power to truly transform business processes across the value chain.
Improve sales and retention by delivering services that are faster and easier to use, and seamlessly integrating them with streamlined business processes – revolutionizing the way customers and insurers are able to conduct business.
It is time for all insurers to embrace mobile imaging solutions. The capabilities and possibilities are rapidly expanding. Insurers that capitalize on this technology now will not only be ahead of the pack, but they will be making a wise investment and opening the door to infinite possibilities for the future.