The Smartphone is the Millennials' Bestie
A survey by Zobgy Analytics reveals why millennials love their mobile devices, specifically the camera, and how this will change commerce to a picture-based experience. Millennials Love Their Phone: - 80% of millennials say that the first thing they do in the morning is reach for their smart phone - 87% of millennials say that their smart phone never leaves their side Millennials Love Their Phones' Camera Just as Much as Their Phone: - 37% of millennials use the camera on their mobile device at least once a day - 48% of millennials wish banks would adopt more mobile imaging functionality - 54% of millennials say they would deposit checks by snapping a picture and depositing it via a bank's app Millennials Want to Use Their Phones for Everything: - 36% of millennials said they have made a decision on where to spend money or switched companies based on the org's mobile app - 85% of millennials wish there were more banking and shopping mobile apps - 60% of millennials believe that in the next five years everything will be done on mobile
