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    mFirst Platform mFirst Platform Presentation Transcript

    • MobileAware’s Mobile First Platform MobileAware provides operators with the ability to achieve Online Mobility. This strategy takes operators mobile in a fast, effective and systemic way. Mobile Self-Care (mCare) and Mobile Commerce (mSales and mPlace) are the key elements on the path toward a mobile first philosophy.Summer 2012This document is strictly CONFIDENTIAL © MobileAware Ltd.All trademarks, creations, visuals are the property of their respective owners.
    • MobileAware Overview Managed Service Implementations Strategy Monthly Active Users (MAU M)What MobileAware provides:• Software platform to enable the complete spectrum of TELUS customer experience on mobile KLM• Mobile capabilities that support and enhance omnichannel• Broad device coverage Air France• Consistent customer experience on mobile across countries 4500000 TOTAL• Rapid time to market for customer engagement campaigns 4000000Company overview: 3500000• HQ in Boston, offices in London and Dublin 3000000• Strategic reset started n 2010: focus on managed service, analytics and mobile operators as a key vertical 2500000• MobileAware’s managed service has proven successful: 2000000 1500000 1000000 500000 0 Aug-10 Oct-10 Aug-11 Oct-11 Aug-12 Oct-12 Dec-10 Dec-11 Dec-12 Apr-11 Apr-12 Feb-11 Feb-12 Jun-11 Jun-12 End of Period
    • This document is strictly CONFIDENTIAL © MobileAware Ltd.All trademarks, creations, visuals are the property of their respective owners.
    • One Stop Orange This document is strictly CONFIDENTIAL © MobileAware Ltd.All trademarks, creations, visuals are the property of their respective owners.
    • MobileAware’s approach is to enable the complete spectrum of customer experience through mobileCustomer Experience Acquisition Activation Engagement Revenue Referral Software Platform • Rapid time to market for customer • Broad device coverage engagement campaigns • Agility • Omni-channel support and enablement • Flexibility • Consistent user experience across countries This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
    • Mobile Internet is the future of customer engagementHistorical / Status Quo Current / FutureCall Center 50% from mobile phoneIVR Call Center / IVRE-mail +90% onlineChat Mobile ChatSMS Mobile Internet 100% mobile phoneUSSD (App, Web, Hybrid)Social networks Social +90% onlineWebRetail stores +20% with mobile-assist Other (SMS)Multi-channel / multi-device Mobile centricUn-coordinated CoordinatedCostly Low costMixed/poor customer experience / NMPS Great customer experience / NPS“Simple” / non-sensing “Smart” / “Sensing”Analytics difficult to integrate Tighter integration of analytics This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
    • MobileAware drives customer engagement on mobile devices••• This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
    • Example: TELUS user experience (Customer Care) Hybrid and NativeLow End Mid Range Smartphone Applications This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
    • TELUS adoption history Adoption Months Volume (K MAU) Drivers of Adoption Adoption 4025.00%20.00% 30 Planned15.00% MSISDN 20 Login10.00% Discovery from 10 IDP 5.00% Segmentation Marketing 0 0.00% 0 3 6 9 12 15 18 Reach (95% coverage) This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
    • MobileAware mSales solution drives mobiles sales••• This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
    • mPlace• Our mPlace solution creates a unified and operator- branded curated Mobile Marketplace for social networking, location-based services, offers, and commerce.• Our solution empowers operators to monetize valuable interactions between subscribers and partners seeking to connect with them.• mPlace gives operators the chance to recapture the customer experience. By leveraging the assets and customer information already within reach, operators can effectively personalize products and services of the end-user’s choice. This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
    • Mobile Channel:Measurement of Success Deploy Multi- Host relevant Personalized experience Turn visitors Provide an experience Quality channel marketing mix to target content that connects, i nspires, an that increases trust, likeabilit into customers by tapping into that demands loyalty and Mobile users. d informs user. y, and decision making. their wants & needs. return usage. Experience Visitor Behavior & Flow, Content Retention Rate & Visitor & Engagement, Conversion Rate Customer Feedback Campaign Tracking This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
    • Our customersand their experiences
    • This document is strictly CONFIDENTIAL © MobileAware Ltd.All trademarks, creations, visuals are the property of their respective owners.