3 Macro Tech Trends for the Events Industry
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3 Macro Tech Trends for the Events Industry

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This was from Eventbrite and BizBash's Evelevate conference. This tech

This was from Eventbrite and BizBash's Evelevate conference. This tech

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  • Introduce yourself! Thank everyone for being here (Audience and the Panel).
  • Thanks for the introduction. Technology is already affecting every aspect of your life. Consider the difference in how you receive information today versus just 5 years ago. You probably discovered this event via twitter, or you received an email announcement to you smartphone. You probably have a couple blogs that you check every day for interesting articles – you might even use an RSS reader to follow your favorites. In similar ways, broader tech trends are changing the ways that people are hosting events. A lot of people think that technology is disconnecting us – they have an image of someone heads down, scrolling through Facebook at the dinner table, and ignoring real life human contact. But today, we’re going to talk about how technology can be used to bring us together at events. And first, we’re going to talk about broader tech trends that you can take advantage of that will help you be more successful in bringing people together. Mobile: When your primary connected device was a desktop computer with a keyboard, technologies were invented to cater to this set-up. No applications used GPS, because your computer was always in the same place. Applications could be text heavy because there were massive screens. And with a keyboard, text input was easy. With mobile, this all changes. Now everyone is walking around with a smartphone and apps are becoming more powerful. We’ll discuss how to take advantage. Hardware Improvements: Hardware used to be very expensive. Now general consumer hardware is replacing specialized business hardware. Have you seen an iPad replace a cash register at your local coffee shop yet? As consumer hardware becomes more powerful, you’ll see it replace specialized enterprise hardware in many more ways. Connected Platforms and APIs: In short APIs are ways for independent websites to interact with each other. -- Define APIA great example is Facebook – when you go to a separate webpage and click a Facebook ‘Like’ button – the way that action is communicated to your Facebook newsfeed is through an API. 5 years ago, only a few services had APIs – but now, almost every service offers an API .. Which increases the chances that web services that you’re already using are integrated with each other and providing a more seamless experience.
  • In 2007, Apple launched the first iPhone. Previous to this, smartphones were just for the super serious business individual. If you worked on Wall Street or in Hollywood, you had a blackberry … but most of America was content with the feature phone. Apple changed all this. As of December 2012, 54% of all phones were smartphones --
  • Salesforce has over 1800 integrations with independent software vendors.
  • Community /// Fundraising
  • Alternate version
  • >14,000 MAUs in May

3 Macro Tech Trends for the Events Industry Presentation Transcript

  • 1. Tech Tools: The Event Ecosystem Mitch @Colleran, Partnerships & Integrations at Eventbrite #ELEVATENYC
  • 2. Get the Most Out of This Session Housekeeping items: @Colleran #ELEVATENYC • Participate on Twitter • #elevateNYC, #techtools • @Eventbrite, @BizBash_News, @Colleran • Think of questions for Q&A • Slides will be posted to Slideshare.com
  • 3. Tech Tools to Elevate your next Event Session Schedule @Colleran #ELEVATENYC • 3 Macro Trends • Tech Tool Summaries: • Bob.tv: Deb Greif, Managing Director • FirstGiving: Laura Reino, Business Development • Eventbrite: Matt Rosenberg, SVP of Sales & BD • GroSocial: Zach Mangum, CEO • Xomo: Jeff Sinclair, CEO
  • 4. Tech Trends Who cares? @Colleran #ELEVATENYC Benefit: Technology lowers costs, increases efficiency, and increases utility. Problem: Lots of noise. Every service self identifies as innovative. How to find success: Understanding more macro market trends will help you identify real opportunities to improve your business. Example: Online Video
  • 5. Broader Tech Trends @Colleran #ELEVATENYC Mobile: Everyone has smart phones, but how should they be used to your advantage? Hardware Improvements: With iPads, Phablets, and $100 devices with more power than the Apollo Lunar Module, devices can do much more than ever before, but where does one start? Connected Platforms and Open APIs: If I told you this means less fiddling with spreadsheets, CSVs, and manual imports, would I have your attention? Trends that Apply Today
  • 6. Tech Trend #1 Mobile Adoption @Colleran #ELEVATENYC Trend: We’re all walking around with mini computers in our pockets. Attendees and organizers are already using these devices to receive information from their networks, general news, and more. Impact: It has never been easier to provide attendees with the information they need at their finger tips. What is being replaced: Paper brochures, posted signs, PDF attachments to emails, last minute trips to the printer.
  • 7. Tech Trend #2 Hardware Improvements @Colleran #ELEVATENYC Trend: Hardware technology is constantly becoming more advanced and cheaper (thanks to Moore’s Law). Impact: With improvements to widely available hardware devices, companies are replacing specialized hardware with these devices. What is being replaced: Point of sales, badge/ticket scanners, lead retrieval hardware, business cards, etc.
  • 8. Tech Trend #3 Connected Platforms and APIs @Colleran #ELEVATENYC Trend: Companies are releasing open APIs (Application Programming Interfaces), so that software vendors can easily integrate data Impact: Users’ data is less likely to be stuck on one platform making it easier for different services to work together What is being replaced: Spreadsheets, CSVs, and manual importing/exporting of data
  • 9. BOB.tv Deb Greif, Managing Director #ELEVATENYC
  • 10. Bob.tv 1 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 11. Bob.tv 2 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 12. Bob.tv 3 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 13. Bob.tv 4 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 14. Bob.tv 5 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 15. Bob.tv 6 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 16. FirstGiving Laura Reino, Business Development #ELEVATENYC
  • 17. FirstGiving 1 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 18. FirstGiving 2 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 19. FirstGiving 3 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 20. FirstGiving 4 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 21. FirstGiving 5 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 22. FirstGiving 6 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 23. FirstGiving 7 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 24. FirstGiving 8 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 25. Eventbrite Matt Rosenberg, SVP of Sales and BizDev #ELEVATENYC
  • 26. Unmatched size, scale and expertise @eventbrite #ELEVATENYC 1.5 million events 100 million registrations sold $1.5 billion in gross tickets Events in 179 countries
  • 27. #ELEVATENYC @eventbrite Speed Scale Security Product innovations launched in 2012: 200+ Top engineering and product talent in 2013: 105 Seamless handling of high volume, high demand onsales Site uptime in 2012: 99.9% Dedicated team members to fight fraud: 15
  • 28. Innovation that Sells More
  • 29. social media mobile growth reporting & analytics
  • 30. social media Unlocking Ticket Sales with social integration
  • 31. One attendee: 262 friends* Potential reach: 68,600 friends *Average number of Facebook friends per user in 2012. Source: Arbitron: Edison Research
  • 32. $4.15Increase in revenue
  • 33. Social Integration Turns Attendees into your biggest promoters Event discovery via event directory, mobile, email, or social sites
  • 34. social media mobile growth Capturing More Revenue with mobile innovations
  • 35. Eventbrite for mobile 25%event page traffic from mobile devices 60%lift in conversion for mobile-optimized events Discovery Mobile Purchasing Mobile Optimization critical to increasing conversions
  • 36. Entry Manager Ticket Scanner At The Door Mobile Box Office Eventbrite Event Discovery 150kactive users per week 3.1mtickets scanned in 2012 619ktickets sold in 2012 Our Mobile Solutions
  • 37. social media mobile growth reporting & analytics Analyzing Data to impact your bottom line
  • 38. Monitor your sales Maximize marketing dollars Identify trends Real-Time Data to make the right business decisions
  • 39. Our API Ecosystem with over 60 app integrations
  • 40. With over 1.5 million events, we attract 80 million attendees with a diverse range of passions and interests
  • 41. Thank You! Matt Rosenberg Matt@eventbrite.com #ELEVATENYC
  • 42. GroSocial Zach Mangum, CEO #ELEVATENYC
  • 43. • Event pages lack flexibility • Public “RSVP” -- no ticket selling element THE PROBLEM WITH FACEBOOK
  • 44. • Business pages offer complete flexibility • Add Eventbrite widgets to any tab to enable ticket sales and/or RSVPs • Incentivize attendance WHERE FACEBOOK GETS COOL
  • 45. SETUP
  • 46. LIKES, LISTS, & TICKET SALES
  • 47. • Event tickets sold (hist. average): 450 • Event tickets sold (this event): 618 • 37.3% INCREASE! THE RESULTS
  • 48. www.grosocial.com/pages/eventbrite
  • 49. Xomo Jeff Sinclair, CEO #ELEVATENYC
  • 50. Xomo 1 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 51. Xomo 2 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 52. Xomo 3 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 53. Xomo 4 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 54. Xomo 5 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 55. Xomo 6 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 56. Xomo 7 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 57. Xomo 8 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 58. Xomo 9 Subtitle @twitter_handle #ELEVATENYC If possible, please keep slide text to a minimum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  • 59. Xomo 10 @twitter_handle #ELEVATENYC
  • 60. Questions?
  • 61. #ELEVATENYC Thank You! Mitch Colleran @colleran mitch@eventbrite.com Contact me: