brand development for EVO

1. EVO / van Oort brand development

2. EVO BRAND DEVELOPMENT A

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5. EVO ENERGY CONSULTING
EVO BRAND DEVELOPMENT B

6. EVO ENERGY CONSULTING
EVO ENERGY CONSULTING

7. EVO BRAND DEVELOPMENT C

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9. EVO BRAND DEVELOPMENT D

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in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt
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11. EVO BRAND DEVELOPMENT E

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anim id est laborum.
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laborum.

13. EVO BRAND DEVELOPMENT F

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Real-time
Operations
in Oil Drilling
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15. Real-time
Operations
in Oil Drilling

16. D. Abstract. This is one of the design-
ers favorites because it captures the
essence of the projected brand:
symmetry achieved by perfectly
connecting a combination of straight
lines (and note, the lines are smaller to
show precision and nimbleness unlike
a line with a bolder stroke). This
design concept also creates a very
unique look for EVO.
E. What’s in a name. We took the
liberty to design a logo and look using
the principal’s last name. Reasoning:
the oil and gas industry is a good ol’
boy network — even for the executive
professionals in upstream — where
locker room talk includes calling
people by their last name, very
fraternal environment. Leverage this
by using Eric’s very notable last name.
In fact, when in London, in the
GenesisRTS booth, BP lead kept
calling it “van Oort’s" company. We are
not sure about the pre-existing DBA or
incorporation name, but this could be
a viable option.
F. What’s in a name, part II. Same
concept as #5 but with a different,
simple look.
A. The shapes. Simplicity, when used
effectively, can make a powerful brand
statement. When decision makers —
drilling supervisors to VPs of drilling —
in the upstream drilling and comple-
tions space are hit up daily by
consultants who want their business,
EVO brings an "easy-to-work-with" and
“get-it-done" attitude by simply
recommending proven solutions for
today's complex drilling challenges.
The simple use of geometric shapes
parlays that EVO is devoid of all the
hidden costs and smoke-and-mirrors
approach commonly offered by major
service companies, but is a true
partner with the operator.
B. The hex. Of all the designs present-
ed, this is one where EVO would have
true brand uniqueness. Here, the
design parallels the fact that no two
wells are the same — dynamics are
always changing. This 3D design to
the eye also changes form when
holding a stare. Very cool and very
memorable. The geometry also fits the
engineering aspect of what EVO
brings to oil and gas space.
C. The tag. The unique, bold symmetri-
cal shape of the tag is clean and
simple. The shape can be positioned
on all collateral assets to create
memorable brand identification.