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Persuasive Techniques Used in
        Commercials
Slice of Life
Slice of Life
Slice of Life
Selling Method On Television        In Real Life

                                     Actors are
                 A happy family
                                   being paid to
                    is having
  looks like                        look happy.
                    breakfast.
 everyday life                       They may
                   They’re all
                                   never eat the
                  eating cereal.
                                       cereal.
Famous Faces
Famous Faces
Famous Faces
Selling Method On Television     In Real Life

                  Your favorite
                                 This person
                    athlete is
    shows a                     gets paid and
                shown drinking
celebrity using                   may never
                   Energy Aid
   a product                    really use the
                 during the big
                                  product.
                     game.
Just the Facts
Just the Facts
Just the Facts
Selling Method On Television     In Real Life


               Big Red apples     All fruit is
 focuses on a are cholesterol    cholesterol
fact about the free, (or) These   free. The
   product     cookies are fat   cookies are
                     free!      high in sugar.
Problem-Solution
Problem-Solution
Problem-Solution
Selling Method On Television      In Real Life

                  A student
                                    Very few
                      hates
   shows a                        problems can
                  homework
product solving                  be fixed just by
                until she gets a
  a problem                          buying
                new computer
                                   something.
                   program.
Infomercial
Infomercial
Infomercial
Selling Method On Television    In Real Life


                                The gadget
 looks like a   One kitchen
                                may not do
talk show or    gadget does
                               anything very
documentary     everything.
                                   well.

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Persuasive Techniques Used in Commercials

Editor's Notes

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