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Building Your System: 
How to Find Values-Driven Business Partners 
Aman Advani 
Co-founder and President, Ministry of Supply 
SXSW V2V 2015
Great partnerships are crucial to your growth 
• Working with strong external 
companies expands capabilities 
and growth potential. 
• A good network builds your 
reputation: for well-made 
products, great customer 
service, etc. 
• And as a company grows, that 
network includes hundreds of 
people, places and passions 
coming together to create a 
single brand or service. 
First Year of Partner Network Growth at 
Ministry of Supply
But sometimes, the fit just isn’t right 
• A quickly growing network of 
partners can spiral out of control. 
• Values and viewpoints can diverge, 
creating conflicting incentives + 
break-downs in process. 
• And that can have negative 
consequences on: 
– Reputation 
– Customer happiness and 
retention 
– Company culture 
– Revenue 
Steps to Creating a Strong Network 
TEAM 
1) BUILD the right 
extended team 
2) VALIDATE that your 
system is meeting its 
goals – market pull 
SUPPLIERS INVESTORS 
3) OPTIMIZE the system, 
not the parts
Create a system for success 
• It’s not about piecemeal transactional 
successes – it’s about creating a system 
for success. Each decision and partner 
alters the system’s dynamics. 
• With a solid framework for evaluating 
and guiding partnerships, you’ll find 
more natural (and lasting!) fits. 
• It’s about relationships, not 
transactions – focus on fewer, deeper 
relationships and invest. 
ETHICS: Will you welcome the 
partner into your family? 
SERVICE: Will they act as a 
team member, sharing the 
burden? 
CAPABILITIES: Is your 
partner prepared to scale 
with you? 
MINISTRY OF 
SUPPLY 
Partner Evaluation 
Framework
Insights from a growing network 
• Since launching in 2012, Ministry of Supply 
has grown into a network with hundreds of 
direct and indirect partners. We 
manufacture in top facilities and partner 
with sympathetic brands. 
• We’ve had our ups and downs, and 
learned a lot about working with the right 
people – and we want to share those 
practical insights with you. 
• Vote for us for SXSW V2V 2015!
Thank you!

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Ministry of Supply SXSW V2V 2015 PanelPicker Submission

  • 1. Building Your System: How to Find Values-Driven Business Partners Aman Advani Co-founder and President, Ministry of Supply SXSW V2V 2015
  • 2. Great partnerships are crucial to your growth • Working with strong external companies expands capabilities and growth potential. • A good network builds your reputation: for well-made products, great customer service, etc. • And as a company grows, that network includes hundreds of people, places and passions coming together to create a single brand or service. First Year of Partner Network Growth at Ministry of Supply
  • 3. But sometimes, the fit just isn’t right • A quickly growing network of partners can spiral out of control. • Values and viewpoints can diverge, creating conflicting incentives + break-downs in process. • And that can have negative consequences on: – Reputation – Customer happiness and retention – Company culture – Revenue Steps to Creating a Strong Network TEAM 1) BUILD the right extended team 2) VALIDATE that your system is meeting its goals – market pull SUPPLIERS INVESTORS 3) OPTIMIZE the system, not the parts
  • 4. Create a system for success • It’s not about piecemeal transactional successes – it’s about creating a system for success. Each decision and partner alters the system’s dynamics. • With a solid framework for evaluating and guiding partnerships, you’ll find more natural (and lasting!) fits. • It’s about relationships, not transactions – focus on fewer, deeper relationships and invest. ETHICS: Will you welcome the partner into your family? SERVICE: Will they act as a team member, sharing the burden? CAPABILITIES: Is your partner prepared to scale with you? MINISTRY OF SUPPLY Partner Evaluation Framework
  • 5. Insights from a growing network • Since launching in 2012, Ministry of Supply has grown into a network with hundreds of direct and indirect partners. We manufacture in top facilities and partner with sympathetic brands. • We’ve had our ups and downs, and learned a lot about working with the right people – and we want to share those practical insights with you. • Vote for us for SXSW V2V 2015!