Corporate Social Media Basics


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Companies know they need to be involved with social media. However, the methods most companies are wrong, resulting in lost credibility and customers.

Following these simple tips will help you avoid these rookie mistakes.

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Corporate Social Media Basics

  1. 1. The Basics of Corporate Social Media<br />
  2. 2. Avoid Doing it Wrong<br />Sticking with the fundamental principles of social media will result in the greatest results. <br /><ul><li>Create or participate in the community.
  3. 3. Be consistent.
  4. 4. Be transparent.</li></li></ul><li>The Community<br />People are talking about you, whether or not you like it or know it. Are you involved in the discussion?<br /><ul><li>Start by listening
  5. 5. Go where the people are already congregated, don’t make them come to you.
  6. 6. If they don’t have a place to interact, create one.</li></li></ul><li>The Community<br />People are talking about you, whether or not you like it or know it. Are you involved in the discussion?<br /><ul><li>Resolve concerns promptly.
  7. 7. Empower your social media employee to be a decision maker.
  8. 8. Add value with quality content.</li></li></ul><li>The Community<br />You will lose credibility if you use social media as a promotional bullhorn! You’re doing business with humans… treat them accordingly.<br />
  9. 9. The Community<br />Customers are your greatest marketers, incentivize them to talk about you!<br /><ul><li>What can you do to promote user generated content?
  10. 10. How can you get your clients to talk about the great experiences?</li></li></ul><li>Be Consistent<br />The ROI of social media increases with time. If you’re not reliable within your community, you lose value.<br /><ul><li>Start where there is the greatest need (where the most discussion is happening).
  11. 11. Set and manage expectations.
  12. 12. If you answer messages on a Sunday, people will expect that you’ll always answer on a Sunday.</li></li></ul><li>Be Transparent<br />The social media community appreciates and respects honesty and transparency.<br /><ul><li>If you make a mistake, own up to it, make it right and move on.
  13. 13. Respond promptly to negative feedback, even if it’s not received well by the disgruntled client. The community will recognize your efforts.</li></li></ul><li>Summary<br />Remember, social media is about being social. Talk to customers like they’re human. Allow your company to have a personality. Participate in the community. Be consistent. Be transparent. The results that come from building these relationships will be what sets unforgettable companies apart from the forgotten.<br />
  14. 14. Contact<br />Nate Bagley<br />Mindshare Social Media Manager<br />email -<br />Twitter - @MindshareVoice<br />Feel free to contact me with any questions or concerns. <br />