How to Troubleshoot Apps for the Modern Connected Worker
What Donors Really Do Online: Nine Years of Fundraising Data from 1.8 Million Donors Uncovered and Interpreted (11NTCDonorweb)
1. What Donors Really Do Online: Nine Years of Data from 1.9 Million Donors # 11NTCDonorweb Katya Andresen
2. by Network for Good and TrueSense Marketing The Online Giving Study A Call to Reinvent Donor Relationships
3. About the Study Scope: $381M in giving | 3.6M gifts | 66,470 nonprofits | 1.88 M donors | 7 years Charity websites, social networks and giving portals powered by Network for Good www.OnlineGivingStudy.org
10. Personality Matters! Strong Relationship, Highest Value Donors started higher and gave 38% more over time on branded vs. generic pages A Little Personality Goes a Long Way Repeat giving by donors acquired through generic giving pages is 66.7% lower than for charity-branded pages.
11. Donors and Jorts Prevalence www.OnlineGivingStudy.org Source: blog.stanfordreview.org
16. December and Disasters Dominate December is the strongest giving month for most organizations—it’s even more so online. Further, it’s the last days, and even last hours, that make the difference.
26. Giving is above all about happiness and hope. SaveTheChildren.org
27. “ Most fundraisers probably don’t think of themselves in the business of selling happiness to donors, but that is ... their job.” M.A. Strahilevitz
28. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text 11NTCDonorweb to 69866. ONLINE Use 11NTCDonorweb at http://nten.org/ntc/eval
Editor's Notes
Limitations: only on NFG platform, doesn’t differentiate what nonprofits are doing to affect donor behavior beyond the giving transaction
This data is interesting, but not necessarily actionable.
This is a joke – too many graphs are boring, so a threw in a couple from GraphJam for comic relief.
Another humor break.
Limitations: only on NFG platform, doesn’t differentiate what nonprofits are doing to affect donor behavior beyond the giving transaction
