The Message Box is the most effective technique I've found for crafting customer-ready messaging for B2B marketing campaigns. It's about story telling and engaging prospects in a relevant dialog. Successful marketing requires making a personal connection with the prospect and inviting them into a dialog with meaningful messages that align with their buying process. This presentation, based on the mini-guidebook entitled The Message Box, introduces you to the concept, technique, and template. This technique is covered in detail in my book, The Marketing High Ground.