Scoopon was founded in 2010 by brothers Hezi and Gabby Leibovich and has since expanded to include several other group buying sites. Scoopon has experienced rapid growth, reaching over 2.5 million customers and $8-250 million in sales within 6 years. Scoopon prioritizes a fun work culture and mobile-first approach to remain the leading group buying site in Australia, though competition from other sites has increased in recent years.

1. Scoopon
& The Industry Formerly Known as ‘Group Buying’
Jared Baker
Breakfast at Michael Page
20 February 2013

2. Today
• The Scoopon Story
• Group-Buying Phenomenon
• Sustainability
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3. In the Beginning….
Two Brothers – Hezi and Gabby Leibovich
• Started CatchOfTheDay.com.au in Oct 2006
• Launched Scoopon.com.au in April 2010
• Launched GroceryRun.com.au in Sept 2011
• Teamed up with Vinomofo in April 2012
• Launched Mumgo in July 2012
• Launched EatNow in October 2012
• ??
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4. The Catch Group Overview
• 2.5M+ Customers
• 400+ Team
• $8M to $250M+ in 6 years
• Australia Post’s #1 parcel customer
• $80M investment from James Packer’s
CPH, Tiger Global and friends for 40%
in May 2011
• 100% growth yearly since launch
• 25,000 sqm new Catch Group
Warehouse facility in Truganina
• 5,000 sqm new office in Mulgrave
• 10,000 orders shipped daily (that’s an
item every 3 seconds!)
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5. Evolution of Discount Online Shopping
Source: Telsyte online group buying study 2012-2013
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6. From Little Things…..
Scoopon launched in April 2010…. Let the deals do the talking
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7. Whopper Deal
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8. Travel Deals
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9. Beauty Deals
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10. Customers are Everything
• Mobile sales will soon be 50%+
• Win:Win:Win
• Sticky customers
• Culture
• Go where others fear to tread –
giveaways, competitions, reminders,
concessions, surprises!
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11. To Hoody or Not to Hoody?
• We don’t wear suits much
• Great work culture
• Make quick decisions
• Make mistakes
• Work with suppliers for triple-win
outcome for all parties – us, them,
& our customers
• Everyone has a say
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12. ‘Corporate Attire Day’
Ping Pong
‘When your Colleague Hates
Orange Day’
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13. The Scoopon Story
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14. The Scoopon Story
• Scoopon Launches with Strike Bowling in Melbourne,
April 2010 Sydney & Brisbane
• 5 Employees
• Perth & Adelaide open
July 2010 • All sales conducted over the phone from Melbourne
• Growth requires more BDMs on the ground
August 2010 • Brisbane, Sydney, Perth and Adelaide offices open
September 2010 • BDMs start without a desk, chair or computer for 2 weeks
• 40 staff. Industry is booming, everyone is trying to buy
everyone else!
December 2010
• Telsyte releases first data with Scoopon and Spreets
competing for No.1
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15. The Scoopon Story
• The Quarter restaurant sells 4,000 vouchers in less than 40
minutes in Perth!
Jan – Mar 2011 • Scoopon Pronounced No.1 Group Buying site for 2010 by
Telsyte
• 60 staff. Canvas deal sells over 2,500 in Melbourne
• Approx. 100 staff, Deal Strategy Team introduced
• Catch Group announces investment from James Packer’s
Consolidated Holdings and Tiger Global management.
Apr – Jun 2011
• Newcastle, National, Travel and Geelong deal pages all
open
• Salesforce CRM introduced
• Future-proofing with overhaul of our operating
procedures
Sep – Dec 2011
• Built a world-class customer service team
• Grocery Run Launches
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16. The Scoopon Story
• Enhanced Merchant reporting – Deal Tracker
• Strategic Airlines / Air Australia goes bust
Jan - Mar 2012:
• Hungry Jacks – biggest ever Group Buying Deal in
Australia
• Vinomofo joins the family
• Scoopon has re-structured, best in class operating systems
Apr - Jun 2012:
in place
• Mumgo launches
• Biggest quarter for over 12 months
Jul – Sep 2012 • Number 1 in every market (except Sydney)
• Eat Now launches
December 2012: • Scoopon records its biggest month EVER!
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17. Australian Group Buying Landscape
2012 -2013 Trends
Source: Telsyte online group buying study 2012-2013
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18. Market Share (Monthly Trend 2012)
Source: Telsyte online group buying study 2012-2013
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19. Share of Vouchers Sold 2012
Source: Telsyte online group buying study 2012-2013
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20. Vouchers Sold by Category 2011-2012
Source: Telsyte online group buying study 2012-2013
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21. 2013 - New Website and More
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22. Thanks!
jared.baker@scoopon.com.au
0407 923 896
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