2013 National Road Ahead Series - Scoopon

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At the 2013 National Road Ahead Series – Retail, we had the privilege of being joined by Jared Baker, General Manager at Scoopon. Jared shared insights into the unique Scoopon story, including how the brand has grown to become one of Australia’s leading daily deals companies. He also discussed the group-buying phenomenon and how that has evolved. Jared also described the amazing culture of Scoopon and how important that was to their success.

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2013 National Road Ahead Series - Scoopon

  1. 1. Scoopon& The Industry Formerly Known as ‘Group Buying’ Jared Baker Breakfast at Michael Page 20 February 2013
  2. 2. Today• The Scoopon Story• Group-Buying Phenomenon• Sustainability 2
  3. 3. In the Beginning….Two Brothers – Hezi and Gabby Leibovich• Started CatchOfTheDay.com.au in Oct 2006• Launched Scoopon.com.au in April 2010• Launched GroceryRun.com.au in Sept 2011• Teamed up with Vinomofo in April 2012• Launched Mumgo in July 2012• Launched EatNow in October 2012• ?? 3
  4. 4. The Catch Group Overview• 2.5M+ Customers• 400+ Team• $8M to $250M+ in 6 years• Australia Post’s #1 parcel customer• $80M investment from James Packer’s CPH, Tiger Global and friends for 40% in May 2011• 100% growth yearly since launch• 25,000 sqm new Catch Group Warehouse facility in Truganina• 5,000 sqm new office in Mulgrave• 10,000 orders shipped daily (that’s an item every 3 seconds!) 4
  5. 5. Evolution of Discount Online Shopping Source: Telsyte online group buying study 2012-2013 5
  6. 6. From Little Things…..Scoopon launched in April 2010…. Let the deals do the talking 6
  7. 7. Whopper Deal 7
  8. 8. Travel Deals 8
  9. 9. Beauty Deals 9
  10. 10. Customers are Everything• Mobile sales will soon be 50%+• Win:Win:Win• Sticky customers• Culture• Go where others fear to tread – giveaways, competitions, reminders, concessions, surprises! 10
  11. 11. To Hoody or Not to Hoody?• We don’t wear suits much• Great work culture• Make quick decisions• Make mistakes• Work with suppliers for triple-win outcome for all parties – us, them, & our customers• Everyone has a say 11
  12. 12. ‘Corporate Attire Day’ Ping Pong ‘When your Colleague Hates Orange Day’ 12
  13. 13. The Scoopon Story 13
  14. 14. The Scoopon Story • Scoopon Launches with Strike Bowling in Melbourne, April 2010 Sydney & Brisbane • 5 Employees • Perth & Adelaide open July 2010 • All sales conducted over the phone from Melbourne • Growth requires more BDMs on the ground August 2010 • Brisbane, Sydney, Perth and Adelaide offices open September 2010 • BDMs start without a desk, chair or computer for 2 weeks • 40 staff. Industry is booming, everyone is trying to buy everyone else! December 2010 • Telsyte releases first data with Scoopon and Spreets competing for No.1 14
  15. 15. The Scoopon Story • The Quarter restaurant sells 4,000 vouchers in less than 40 minutes in Perth! Jan – Mar 2011 • Scoopon Pronounced No.1 Group Buying site for 2010 by Telsyte • 60 staff. Canvas deal sells over 2,500 in Melbourne • Approx. 100 staff, Deal Strategy Team introduced • Catch Group announces investment from James Packer’s Consolidated Holdings and Tiger Global management. Apr – Jun 2011 • Newcastle, National, Travel and Geelong deal pages all open • Salesforce CRM introduced • Future-proofing with overhaul of our operating procedures Sep – Dec 2011 • Built a world-class customer service team • Grocery Run Launches 15
  16. 16. The Scoopon Story • Enhanced Merchant reporting – Deal Tracker • Strategic Airlines / Air Australia goes bust Jan - Mar 2012: • Hungry Jacks – biggest ever Group Buying Deal in Australia • Vinomofo joins the family • Scoopon has re-structured, best in class operating systems Apr - Jun 2012: in place • Mumgo launches • Biggest quarter for over 12 months Jul – Sep 2012 • Number 1 in every market (except Sydney) • Eat Now launches December 2012: • Scoopon records its biggest month EVER! 16
  17. 17. Australian Group Buying Landscape 2012 -2013 Trends Source: Telsyte online group buying study 2012-2013 17
  18. 18. Market Share (Monthly Trend 2012) Source: Telsyte online group buying study 2012-2013 18
  19. 19. Share of Vouchers Sold 2012 Source: Telsyte online group buying study 2012-2013 19
  20. 20. Vouchers Sold by Category 2011-2012 Source: Telsyte online group buying study 2012-2013 20
  21. 21. 2013 - New Website and More 21
  22. 22. Thanks!jared.baker@scoopon.com.au0407 923 896 22

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